This guide is based on Mixergy’s interview with Neville Medhora.
After losing money on a product that wasn’t selling, Neville Medhora rewrote his email campaign and sold all of his products in one night. It was all done using copywriting techniques, so we invited him to teach you how to do it.
Neville is the creator of Kopywriting Kourse, which teaches people how to write killer copy to promote their products.
Here are the actionable highlights from the interview.
Neville pitched his product to Andrew, which went: “Hey Andrew, I notice you do three interviews a day. I have a way you can speed that up to half the time. Interested? Call me.”
For an HTML course, Neville searched for articles related to “HTML 5” on Digg and used the top headline, “Flash Being Eaten by HTML 5” as his subject line.
To promote a font service called Kernest, Neville began his copy with: “Are you a designer? Do you want to make more money as a designer? Well, let me tell you how.”
Neville built credibility about Kernest’s service by using a Steve Jobs quote about typography and mentioning Kernest’s 20-year experience in the font industry.
To build desire about Kernest, Neville wrote: “Remember that time when your last client was not so satisfied with your product? If you had Kernest, they would wet their pants looking at it.”
Neville instructed customers how to get Kernest by writing: “So now, if you’d like to impress the hell out of your next clients, what you’re going to do is this: Step one, click the link below. Step two, that link will take you to a PayPal page. Pay me the $37 and enter your information. Step three, the first four fonts that we sent last month will immediately be sent to your email.”
Neville rewrote his friend’s emails in a conversational tone, and the response rate went from 6.7% to 63.3%.
Watch the full interview now
Written by Hazel Chua, based on production notes by Jeremy Weisz