Science of Skill SOP

Blogs
	Mine
	Others
Social Media
	FB
	YouTube
	G+
Email
	Contests / Other
	Continuity
	Big Ticket
	"Make Money"
Support
	Emails
	Mail
Coaching
	Calls
	Sales Process

- - -

Daily:
	-Support emails handled
	-Facebook post
	-G+ post

Twice Weekly:
	-YouTube video up Tuesday and Friday (manually send out to the list)
		-Include tracking links in descriptions and in the Video

Weekly:
	Marketing:
	-2 Branded "Whole List" emails on Monday and Thursday
	-At least 2 sub-segment targeted offers (1-2 emails each)
		(to Buyers, to non-buyers, to sub-segs that might want continuity, etc…)
	-1 or 2 sub-segmented affiliate offers - build reciprocity
	-1 email to Instructors / Owners on Sun (specific offer / etc…) 
	-1 email to FII guys on Sat (specific offer / etc…)
	Operations:
	-Look over weekly revenue stats / goals
	-Look over relevant split-test / visual website optimizer data
	-Call / email all guys who did chargebacks
	-Email reports to relevant affiliates
	-Look over emails and determine which one's were the winners
	-Reach out casually or business-ly to relevant JVs
	-Update Quickbooks

Monthly:
	Marketing:
	-A 4-email chain for a continuity program front-end push
	-A 2-to-4 email chain for a $100-$200 push to a buyer segment
	-Some kind of discount code special (either to whole list, or just shopping carters)
	-Add all "Big Buyers" to the "Big Buyers" campaign
	-3 Surveys (all 3 forks) get pushed to entire list (only to those who haven't filled it)
	-Re-vamp the email Signature offer (Webinar, Survey, Continuity Offer)
	-Push something relatively overt to get the entire list over to FII
		-Hint at FII 2 other times (PS's, perhaps)
	Operations:
	-Traffic trends analysis (Google Analytics), and reach-out to new sources
	-Look over monthly financials (Quickbooks) and discern trends, etc...
	-Pay affiliates
	-Make sure that all content partners did their jobs (and we OUR jobs) this past month

Quarterly:
	-Upload sub-segments into GetResponse
		^ (Lately I've just been adding whole list… not counting opt-outs)
	-Team meeting to discuss goals / direct efforts to hit revenue / profit goals
	-Look at the overall monthly marketing calendar