Andrew: This course is about how to get traffic and sales through
Pinterest. The course is led by Melanie Duncan who is becoming the
entrepreneur to talk to about how to use Pinterest for business. She's the
founder of the Entrepreneuress Academy where she teaches women how to start
and grow successful businesses online. And, most recently, she launched
this site, ThePowerofPinning.com, where she's started to teach other people
what she learned about using Pinterest in business. I'll help facilitate.
My name is Andrew Warner, founder of Mixergy.com where proven founders
teach.

And, actually, before I fully finish this introduction, let's go over some
of the items here on the big board to let you guys know what's coming up.
We're going to be talking about some of the basics, like adding a pin it
button to your website. We're also going to be talking about, you know,
some of those before and other pictures that have worked in other media,
watch how they work on Pinterest. We're going to talk about contests. Let's
get rid of this. We'll talk about how pin it to win it contests can help
get more people to pin. And, this is something that I totally didn't even
know existed on Pinterest. In fact there are lots of things I didn't know.
In tracking your performance you're going to see a simple tool that will
show you what people are pinning and give you a sense of how much progress
you are making.

A lot of this is completely new to me. In fact almost all of it. It's
completely new to a lot of people in the audience. It's coming directly
from a request from the audience who are saying hey, you know what, we're
seeing Pinterest grow and we don't want to get left behind. Maybe we were a
little slow with Twitter. Maybe we were a little slow with Facebook. But
we're not going to miss this. I went out and I looked for the person who
could teach it to us. Not only is Melanie the person, there is no number
two. I was looking to see you know what, if Melanie turned me down who do
we go for? Who does my team start emailing? There was no number two.

Melanie, thank you for doing this program with us.

Melanie: It is my pleasure. I would never turn you down Andrew. I am so
thrilled to be here and I'm so excited to go through all of this great
information, all of this great training. Because I have personally seen how
Pinterest can transform a business and I am very excited to hopefully give
that opportunity to a lot of your audience as well.

Andrew: Well thank you. I'm looking forward to this too. Before we even get
into the specific tactics let's talk about what your life was like
marketing online before and after Pinterest. Let's just give people a sense
of what can be done. You did something with Luxury Monograms, one of your
brands. Can you tell us about it?

Melanie: Absolutely. I am first and foremost an online business owner. I
have several small online businesses. I started my first business in
college and through that I learned a lot about online marketing and social
media and Facebook and paid traffic. I had a lot of good experience under
my belt. Then a few years ago I moved out to New York City and I started a
second business that sold personalized home decor online. I thought OK,
marketing this is going to be a cinch. I've got this down, I know what I'm
doing.

But I really, really struggled getting a good, consistent stream of
traffic. I was even lucky enough to be featured on some like really big
television shows. We were on Good Morning America. I remember a story
specifically. We were featured on Nate Berkus and I was so excited. I
thought OK, here is our perfect market. We're going to be able to put our
stuff right in front of them. You know, small businesses are always
bootstrap so it was a really big financial investment because we had to
actually give one of our products to each audience member. Giving 350 units
of something, we had a lot at stake there.

I remember it was around the holidays and I was sitting on the couch with
my husband, my parents were in town, we were getting ready to watch the
show. They did this big dramatic, they lifted up this box to show our
products we were giving away to the audience. I remember one of our pillows
was upside down. I was just crushed. Even a little bit more frustrating
than that is we didn't see the consistency and the actual conversions from
this big media attention. I think a lot of business owners, we think, you
know, if we get that great feature. If we get that plug on that show or in
that magazine, you know, our brand will just be set. It just wasn't the
case.

I knew that I needed to find a different solution. I needed to find
something that was going to give me the consistency I wanted in terms of
exposure and traffic. And, as we all really care about, that was going to
convert. I didn't want just a bunch of eyeballs or a bunch of "looky-loos"
on my site, I wanted those conversions. And so it's funny, I actually
stumbled across Pinterest as a major referral traffic source kind of as an
accident. And I wish I could tell you that it was just the sheer brilliance
of my marketing mind, but I actually woke up one morning and there were
more sales. I get emailed every time we had a sale in my inbox. And I
thought OK that's cool, maybe we were featured on some blog or have some
great little press, didn't think much of it.

The second day, there were actually even more orders which was interesting.
So that kind of peaked my interest and I went on to Google Analytics and I
couldn't believe it, but out of nowhere, Pinterest had become one of my
sites top traffic referrers. And we had been doing pretty well on Google
and Facebook, so that was really saying something. So as I then began to
move my business on to Pinterest, marketing it, trying some different
tactics that I learned across other types of social media platforms, and
applying them on Pinterest.

All of a sudden, our traffic shot through the roof. Our sales we're better
than ever, Pinterest became my sites number one traffic resource, and it
also referred thousands of dollars in sales to this one particular one
website that was just creeping, I mean painfully creeping along, and
established it as a very successful another brand for me under my belt.

Andrew: I had no idea that ... well I guess I kind of understood that maybe
there was traffic to be had from Pinterest, but I thought, well no one's
clicking over there, their just enjoying the images there. What I had no
idea was, was that there were actual sales coming from it. In fact, one of
the tactics that I didn't go over in the intro was specifically how to
encourage sales and how to take advantage of the fact that Pinterest is a
good place to generate traffic that converts into real orders, to real
paying customers. All right, I want to get really into this; I know that
there's a lot that I can learn from it. So let's go back to the big board
here, and let's go one step at a time here. And the first big tactic is to
add a 'pin it' button to your website.

Melanie: Yes, and this is something that I recommend. I teach a lot of
different audiences and I always say, if you're just going to do one thing
from this presentation, if you're just going to walk away, maybe you're
still skeptical about Pinterest. I get it. I was skeptical in the
beginning, so there's just one thing I want you to do is to add this pin it
button, and all you have to do is, you can go to pinterest.com/goodies, and
they give you the code right there. But I really recommend adding the pin
it button if you have a blog, under any great images, or at the bottom
between each one of your blog posts. But specifically if you have a product
based business this should be on your product pages. It's something that
personally has delivered a ton of sales and I think it's really important
to point out that it reminds people to pin it. And if you don't have the
pin it button, people can still pin things by having the bookmark let. But
when they see that pin it button, it really encourages that action. It's
that powerful call to action that we always talk about in marketing.

Andrew: Mm-hmm.

Melanie: By having the pin it button on a product page, it reminds people
and really engages them. And you want people pinning stuff off your site,
whether it's an image linking to a great blog post, whether it's something
off of your main website, or specifically if it's something you're selling,
this is a great way because every time someone pins something, it's
introduced on to their news feed. And it shows to their entire follower
base on Pinterest.

So this is something, it's a onetime action that can provide you an endless
amount of exposure and traffic. And you only have to do it one time and I
think that's pretty cool of a social media, because usually I feel like
we're kind of on that hamster wheel with social media, always trying to
update every 3 hours, or constantly be engaging. That's something that's
really exciting about Pinterest, instead of having all of your activity
pushed down a stream like this, Pinterest is very virile, in fact, over 80%
of pins are re-pins. So Pinterest kind of works more like this, so you get
this great social engagement and constant exposure without you having to be
the one constantly pushing the content.

Andrew: I see, so just go to their site, get the code, add that 'pin it'
button to your site. People will pin more of your articles, more of your
content on their accounts. And then their friends and followers will start
hitting that pin it button. And you have an example of what happened to
Anna White to this company
 ...

Melanie: Yes, yes.

Andrew: What happened to them?

Melanie: So, she's a blogger, she has a great blog. She teaches people how
to make things; she does carpentry. But she actually doesn't even have a
Pinterest account, funny little loop hole here. She doesn't have a
Pinterest account. You can see on her page up at the top, she has that pin
it button, just on her main homepage of her website. She also engages that
pin it button through different posts, at the bottom of posts she does a
lot of... She has great images that are tutorials that teach you how to
build something. And so, she's constantly adding that pin it button,
encouraging her readers to be posting that content, to be re-circulating
it. She gets over 6,000 visits a day from Pinterest.

Now, her main revenue is from her ads on her blog which probably many of
your people in your audience can relate to. So, she's just working off of
ad revenue, but because she gets so much traffic from Pinterest, again, she
put that button on there one time, had that done, 6,000 visits a day, and
she can now support her entire family just with the ad revenue from that.

Andrew: There it is. I'm going to zoom in to make sure that people can see
it because it took me a little while to catch it.

Melanie: Yeah.

Andrew: It's right there at the top, pin, and she's got 23,000 pins. Wow,
more than [??]

Melanie: I love that. I think that's a real cool opportunity for social
proof. Pinterest will show you how many people have pinned something from
that site.

Andrew: All right. Let's go to the big board and take a look at the net big
idea, which is to pin original content and actually let me read it the way
you wrote it instead of the way I've got it up on the board. Where is that?
Pin original content and link to a strategic web page. Tutorials, teaser
information, graphics and videos convert well, you said.

Melanie: Yes. So, right in the beginning I want to debunk a major myth that
a lot of people have about Pinterest because it's totally wrong, and that
is that service based businesses can't use it for marketing. Originally,
when I started to teach this, a lot of people would be so excited about it.
They'd say, "That's so great, but I don't have a product based business."
It was like, "I wish I could use this, but I can't." I always say, "No, no,
no, no, no." Pinterest actually, I believe, it's a little secret for you. I
think it has even more of an opportunity for service based businesses than
for product based businesses, and I want you to think about just how many
more creative and inventive ways I'm going to be giving you some really
specific examples of this.

Service based businesses have a tremendous opportunity to be using
Pinterest to market. So, that's very cool, and so the example I wanted to
share with you all today is something that I use. I have a couple of
different businesses online, but one of them I do business consulting. And
so, it's a service based business, and I created this pin, so this image
that basically just said it was kind of my free gift that I give when you
subscribe to my newsletter. And so, I made this fun, little, colorful pin,
super easy. There are so many free online tools to make images these days
that literally takes five seconds, and I just wrote out what my free gift
was.

So, I said something like, "Click here". I did a great call to action.
"Click here to get the best online tools, software and programs.

Andrew: You know what, I think I've got that. This is what you created?

Melanie: Yes. Perfect.

Andrew: OK.

Melanie: So, now I don't have to remember exactly.

Andrew: That's pretty impressive that you did it from memory. I wasn't sure
if I should bring this one up yet, and as you were reading it, I knew
that's the one. OK.

Melanie: That's the one. So, that's the actual pin. When you clicked on
that, it just took them to my opt-in page, so I have a video explaining why
I wanted them to sign up for my newsletter, and this was the free gift that
you got for signing up and I pinned it. In the beginning, I did a lot of
testing because I wanted to test these different types of strategies across
service based, product based, but this particular pin got me so many sign-
ups for my newsletter. What happened was I posted it, and I had established
a pretty decent audience or amount of followers on Pinterest at that point
but nothing huge, maybe, a couple hundred.

But some of my followers had very large, sizeable audiences, and a lot of
people think that only pretty images are successful on Pinterest. By
successful, I mean that they go viral, they get a lot of re-pins, a lot of
interaction, a lot of click through, but the fact is nine times out of ten
it is useful or inspiring information over just pretty information or
pretty pictures that gets the most engagement and the most circulation on
Pinterest. That's why I think service based businesses... their ears should
really be perking up because if you are a service based business, the
entire existence, you should be useful. That's why someone should want your
services because they're useful.

And so, that particular pin was re-pinned by some major bloggers, and then
I saw all of their re-pins shot off in different directions, and it became,
for that particular opt-in page, a tremendous traffic source because people
were clicking through, either saving it, re-pinning it to with their
audience, or saying, "Oh, well, I could use some great tools." Everyone
wants tools for their business, and so that paired with an opt-in page for
me. It was a very, very successful alliance between the two. And so, that's
original content to get back...

Andrew: Let me see if I understand this. What you're doing is you're
basically creating an opt-in page, and when you ask people to pin it, the
image that shows up on Pinterest is this image that we saw a moment ago
that basically encourages more people to click that link and come over to
your page, and some of them will pin the page.

Melanie: Not quite.

Andrew: OK.

Melanie: Actually, this is one that I uploaded onto my Pinterest account.
So, I have a Pinterest account for that business...

Andrew: OK.

Melanie: ...which I think we're going to be talking about up next, about
how you can actually do a personal or a business account on Pinterest. I
have a business account for this particular company, and I uploaded this to
my business account, to one of my [??]. So, you can upload anything from
your computer. It doesn't have to be off of a website.

Andrew: I see.

Melanie: So, I just created that in a graphics program and then uploaded it
onto my Pinterest account. And then, from there my followers re-pinned and
circulated it for me.

Andrew: I see. What they were doing was bringing people then to your
Pinterest page where they were getting the tools and software and programs?

Melanie: No. That was linking directly to an opt-in page.

Andrew: All right. So, you know what, this just shows my ignorance of
Pinterest. I didn't realize you could do this. So, you can upload an image
and say... When people click it, it sends them over to an opt-in page. I
didn't realize you could do that.

Melanie: Correct. A lot of people don't, actually. So, you can upload
something just from your computer, from your files, and you can edit it. If
you don't edit it - to edit it, you just hover it and a little edit button
appears - but if you don't edit it, it's just a dead link. So, when someone
clicks on it, if you've just uploaded it from your computer, there's no
original source for it to link to.

Andrew: I see.

Melanie: But you can go, edit it and have it link anywhere you want, and
that's why I really encourage people to not just re-pin cool stuff from
blogs or other people. That's one aspect, but make sure that you're
focusing on your own original content because as we talked about that 80%
of re-pins, so you've got this virtual army that will recirculate your
content for you. So, if you're not creating content, you're really missing
out on a major opportunity there.

Andrew: All right. Now, I see. OK. All right. Now, I get how that works.
All right. I also have a link here to PicMonkey. What do we do with them?

Melanie: So, this is just one of my favorite sites that I use, too. Very
quickly, you can drag and drop a photo into this, and then you can put any
text overlay. And so, I really encourage all of my clients to be creating
their own pins, not just pinning other people's stuff. I think that's one
of another misconceptions. People are like, "Oh, I just need to do
lifestyle pins about my brand." No, we should be looking at business owners
for using Pinterest for marketing. We should be looking at specific ways to
be adding value and driving traffic, encouraging people to get off of
Pinterest and onto our site.

Ben Silverman, one of the founders, he actually says, "That's great. That's
what they intended Pinterest to be was a way for people to discover great
new services, great new products." So, you're not doing anything wrong by
really encouraging people to come to your site because we don't want them
to just be playing around on Pinterest. We want people to be clicking over
to your site, sign up for your newsletter, buying your products, commenting
on your blog post. That's what I really focus on teaching is the referral
aspect as I'm sure you probably know, Pinterest is already referring more
traffic than Google Plus, LinkedIn, YouTube. It's already because of its
simplistic nature, it's an excellent referral traffic source in terms of
social media.

Andrew: All right. That is a great site. It just looks so beautiful. It's
PicMonkey.

Melanie: Yep, PicMonkey, it's free and it literally takes seconds. You put
your photo in there. You can edit it. You can add effects. They have tons
of fonts, text, so you can add a really great, just captivating image to
hopefully encourage people to come over to whatever benefit you have on the
other side, wherever you're linking to.

Andrew: All right. Already you blow my mind, and already you opened up my
eyes to something that I didn't know was possible on Pinterest.

Melanie: Oh, yeah.

Andrew: This little site just seems so easy to master that I keep thinking,
"Why are all of these people emailing me, asking me to do a whole session
on this?" It's Pinterest, go figure it out, but apparently, you can.
Apparently, I can't.

Melanie: There are a lot of missed opportunities. Yes.

Andrew: This is something that I didn't have on the board before, but let's
get to it now. We brought it up. Create an account for your business. So,
not just for yourself personally but for your business. You do it for
yourself and your business?

Melanie: I do and this is hands down the most frequently asked question for
me on all of my webinars, from all of my clients. Everyone asks, "Well, I
have a personal one. Do I have to set up a business one? If I set up a
business one, how do I do that?" I do, I say, "Unless you are a personal
brand, that's the one exception." Unless you're a personal brand, I really
encourage people to set up a business account.

Now, that being said, it can be a little confusing because Pinterest isn't
like Facebook, where you have a personal account and a Facebook page. It's
one account, but there's a way for you to create a Pinterest account and
have it formatted more businesslike. When you're setting up your account,
where it says first and last name, you actually want to put the name of
your business, whether it's two or three letters. You want to fit it into
that first and last name area

Andrew: I see.

Melanie: Because that's what's going to show on your actual account under
your user name. So that's important. I also encourage people to do a great
product picture, to have an opportunity to upload a photo, so I really
encourage people to do a great product picture, a great logo, something
that helps people understand very quickly when they land on your page that
this is a professional business. It's not just a personal account because I
think that's important, people being in the right mentality when they come
across your information.

Andrew: You know what; let's take a look at yours. This is your personal
Pinterest account right?

Melanie: Yes. So that's my personal one and this is just what I use for
fun, and I did start out, you can see, those two top boards: luxury and
monograms, and [??]. Those are both my businesses, so I do have boards on
there because I do a lot of cross testing. But I also have a lot of random
information on here, you can see I have, fashion I like, I have recipes, I
have makeup. Now this is all awesome information stuff that's really cool,
but it doesn't really relate to my business and it's not strategic. I'm a
big believer in having a strategy behind the way you lay out your boards,
very, very important. So you will see in a second on my actual Pinterest
business accounts, it's very different the way that I've laid out boards
because I don't want to just bombard people with tons of random
information, that's not effective.

So, this is one of my business accounts and you can see across the top, the
first category I have, or the first board is basically like a online
catalog of all of our famous throw pillows. Our best selling product is
what's been featured across, tons of press, was on Good Morning America. So
it's kind of our bread and butter of this brand, and so I wanted to make
sure that was in a really prominent spot for people to see.

Andrew: And there it is. So, the first board, and I just clicked over to it
and this is what's pinned in there OK?

Melanie: Yes. Yeah, so you can see I basically just created a little
virtual catalog right there with that board. In addition, on that main page
of that Pinterest account, I also have a board that is bridal shower and
wedding gifts. Because most of our customers buy our products as gifts, so
what I've done is I created a board that is a combination of some of our
most popular products that people buy as bridal shower and wedding gifts.
But I've also interspersed other great suggestions that might be a great
gift along side of, say, we're encouraging them to buy monogram napkins as
a bridal shower gift, I also on that board have some links to some really
great napkin rings from Crate and Barrel or a beautiful type of linen
spray. Basically, I'm adding value for this customer base, I know their
interested in these products, but can you click on the bridal shower and
beddings ....

Andrew: Yeah, let's take a look at that together. So this is bridal shower
that you were just talking about.

Melanie: Exactly. So, you can see this is kind of an infusion of my own
products as well as other products. That's a big thing, you don't want to
feel bad about pinning your own stuff, but if you can also add value in
other ways, it makes people feel like they're not being as strongly sold
to. Which we seen on Pinterest can be very effective in marketing. Just
really adding value, whether it's from our own sources, or others.

Andrew: I see. All right, so that's one business, and here's the other
business. Again, you've got a logo in place of the personal photo, you put
the business name as the name in Pinterest ...

Melanie: Right.

Andrew: ... and you've created all these boards.

Melanie: Yeah so these boards, again, these speak more directly to my
audience that I know is interested in this particular page. So these are
business owners that I have a lot of, my top board on this page are on info
graphics and education. And so if you click on that board, it's all amazing
social media information, strategy, resources for business owners. Now this
... [??]

Andrew: Sorry the info graphics are so data heavy; because they're so long
that they were sucking up bandwidth from our conversation. Sorry, so what
were you saying? There, it's all loaded.

Melanie: I was just saying that, this is really important. It's important
to have different accounts for your different businesses, if they don't
cross relate. So one of my businesses is selling beautiful monogrammed home
decor, another one is teaching online entrepreneurs about social media,
strategy, and marketing. Those two on the same account would be very
conflicting.

Andrew:  Right.

Melanie:  And I think that even these on a personal account mixed in with
ideas for my next roof top barbeque. Would it really make a lot of sense to
someone? I really believe you want clarity in marketing is everything. I
think you want to be very clear and directive in what you point on your
account. Don't just pin random stuff. Don't just pin random crap. Pin
things that add value. A lot of people give me resistance about this in the
beginning. They say, well, I think it'll be fine. I'll go and look at their
board, and they've got this business account they've created but they have
ideas for their daughter's birthday party as one of the boards.  I'm like
no. You can't do that. If you really want to be a professional brand that
doesn't mean that you have to lose your own voice or that you have to be
super sponsored in everything that you promote on their, but you do want to
make sure that there's a consistency and the information that your sharing
and the way that your sharing it.

Andrew: That is great advice. Next big idea, actually should we go back to
the big board for the next big tactic?

Melanie: Let's do it.

Andrew: Let's do it. All right. Pin YouTube videos for more traffic?

Melanie: Yes.

Andrew:  You've got an example of a big company that did this.

Melanie: Yeah, just a little company, Lionsgate. I'm sure people have heard
of Lionsgate studios in Hollywood. You can actually pin videos directly off
of YouTube. It's super easy, you can pin them off of Vimeo as well. YouTube
is what I normally reference because Lionsgate actually just pinned their
videos. That's all they did. They pinned their videos and within five days
they went from 200,000 views to 400,000 just by pinning their videos. A lot
of people are just starting to realize that you can put videos on
Pinterest. Videos are killer on Pinterest, because when you pin them
Pinterest puts this big play button in the middle of the image.

When you're looking at a news stream on the Pinterest home page it just
grabs your eye. I love that you brought this example because one really
inventive way that I've seen some business doing it, this is Birchbox. They
sell cosmetics. They basically are creating product usage and instructional
boards with videos. Talk about delivering value. What they've done is made
this whole board and it gives you ideas on how to use their products,
certain techniques, instructional, maybe if their selling something not a
lot of people know how to use.

This is also a fantastic opportunity for service based businesses. I mean
talk about providing value, adding credibility, building a relationship. I
think we all know how important video is to incorporate into an online
marketing strategy. Pinterest gives you this great platform to not only
beautifully classify it with boards in terms of what the contents relating
to, but then just the viral exposure. Videos do phenomenally well on
Pinterest.

Andrew: Just pin them from YouTube or now from Vimeo, get them in there,
and watch the numbers go up.

Melanie: Exactly.

Andrew: As long as they are as useful as these videos. These are really
beautiful. Let me just bring that up again, These guys have beautiful
videos.

Melanie: People shouldn't be intimidated by video. If you have an Apple
computer, there's already programs and software. It's very easy to do, even
if you don't want to direct a camera, say you are a service based business.
I'm sure your familiar with programs like screencast. You could basically
just do a PowerPoint presentation. Maybe you're a web designer, you could
walk them through some of your web designs. There lots of ways to be
streaming video content. It's important, but really when your using
Pinterest you've got a killer combination.

Andrew: Good point. Back to the big board. Let's do it. Next big one is add
a call to action. You can add a call to action on Pinterest?

Melanie: In the caption. You saw that one example we had of that tools that
I gave away. I actually put a call to action because I was featuring text.
Say maybe you're not adding text to your image. You can put it in the
caption, which is really neat, and research has shown that when you
actually add, called action in the caption. It increases engagement by over
80 percent. Which is killer.

Andrew: I think we need to zoom in on this area right here. 80 percent
increase.

Melanie: Yes. So Pinterally does a great job of providing us with a lot of
feedback on what's trending on Pinterest, what's working, and this is
something I always believe in every single one of my marketing efforts,
having a strong directive call to action. I was not at all surprised
because it's something that I've been implementing with my pins from day
one and it had significantly increased my traffic on this. That makes sense
to me, but 80 percent. If you go on Pinterest--

Andrew: We'll, include a link to this in the program notes. Sorry, what
we're you saying.

Melanie: I was going to say if you go onto Pinterest, you will not see any
call to actions. I mean, no one, most people aren't even putting captions.
They'll do, Pinterest requires you to put something in there so more times
I see people put a little period because they're required to do something
but it's this huge missed opportunity. I know we're going to be talking
about SEO coming up so I'll leave that for now. But just in terms of
putting a call to action in the caption. I mean 80%, you know, that's
significant. That's definitely paying attention to and implementing.

Andrew: All right, let's see how you've done this. Let me bring up a
couple, I've got a couple of images here that I think could help us with
that. First is, this is a call to action. Let me zoom out a little bit and
it's right on the bottom. That's the kind of call to action that you want
us to add?

Melanie: That's a call to action in a caption. I, if I was going to have my
choice I would tell you to always put it in the image but this is a video
so I couldn't actually put it into the image unless I was holding a sign
with it or something. Since I couldn't make an image for this I added it in
the caption. Yes, that's exactly what I recommend.

Andrew: It just says click here to sign up for a free webinar on how to use
Pinterest for your business. Perfect place to promote this. Then it's
PowerPinning.com.

Melanie: (Inaudible). Yes, adding a link.

Andrew: That's a simple call to action that you can add to video. You've
got another example of a call to action.

Melanie: Yeah, I wanted to show you real fast. I have a link. People don't
realize this, you can add links. This is good to know because...

Andrew: Oh, that's a hyperlink there.

Melanie: That's a hyperlink and all I had to do was type in the URL.
Pinterest automatically hyperlinks it for you. Again, no one is doing this.
Talk about engagement. When people see a link they know what to do. People
who are new to Pinterest might not realize that you click on the image to
go to the source but people see a link, they know what to do. I really
encourage you, pair your call to action with a link and you're good.

Andrew: All right. Then here's another example. This is more like what
you'd like for us to do.

Melanie: Yes, this is what I really recommend. You can see this actually
looks like a button because when they click the image it's going to take
them where I want this particular pin to link to. Like we talked about, you
can edit it and have it link wherever you want as long as it's your
content. I think this is really cool because it actually looks like a
button and is telling them what to do.

Andrew: You just click here. Let me read this to people who might be
listening to the MP3 version. Power Pinning, learn to use Pinterest for
your business to easily get traffic and customers. Then a big button that
says click here now. I didn't realize you could do that on Pinterest.

Melanie: Yeah, you can create the images. I think we've seen so far a real
lack in creativity. When you're creating an image you can incorporate so
many great marketing aspects.

Andrew: All right, so add a call to action the way that we do anywhere else
online. You can apparently do this on Pinterest and it's working really
well. Anything else before we go on to the next big idea?

Melanie: No, that's it.

Andrew: All right, let's hit it. Next one is use hash tags in your
captions.

Melanie: Yes, tremendous, I'm not sure if you've heard, but tremendous SEO
benefits for using Pinterest. Which is very exciting. I know I probably am
preaching to the choir but SEO is what put my first business on the map. I
mean changed my life so I'm a big believer in SEO. I'm not just Pinterest,
that's all you need. But you can use Pinterest to significantly increase
your SEO rankings, or search engine optimization. A lot of different ways
you can do that. You actually want to use key words when you're setting up
your account in your about section. You also want to use key words in your
captions. Whatever words that you want to appear in search engines for, you
want to be using those as much as you can. In addition you want to be using
them in your board titles. Your actual boards that you're pinning pins
onto, so now you've got three places to be adding them.

I also encourage you to use hash tags. What that does is Pinterest then
categorizes all of the results to appear under that term. If you click on
the hash tag where you put the keyword it will actually pull up all topics
that have used that hash tag.

Andrew: Let's see, this is one way that you've done it at Luxury Monograms.
I've got it with an arrow next to it, on the bottom in the caption. Let's
zoom in, zoom over. There it is. Hash tag, right on the bottom within the
caption.

Melanie: Correct. To clarify, you don't have to have a hash tag to get the
key word benefit for SEO but I think it's a really cool way to add
navigation on Pinterest. Since they're hyperlinking that it allows you to
trend terms to kind of, it's just a searchability feature. But definitely,
definitely be using key words in your captions, as your board titles, and
in your about section when you're setting up your account.

Andrew: OK. All right, in fact let's just quickly take a look. You do that
here. You've got Luxury Monograms up here in the title, you've got it in
the description here, and you're also doing it in the board titles down
here.

Melanie: Yeah, and this is, I've built up so many back links from
Pinterest, because every time somebody pins something or re-pins something.
These are all back links and they're very, very valuable. It's dramatically
increased a lot of our main keywords in terms of getting us the top three
results.

Andrew: When we say search engine optimization. Do we mean just optimizing
your Pinterest boards in search engines or also your sites. No, you're
shaking your head, your saying no.

Melanie: I'm saying no. It's not about optimizing your Pinterest account,
it's about optimizing your website.

Andrew: If you want people to come to your website when they search for,
for example, Luxury Monograms, that's what you want on the title of your
Pinterest account, somewhere in the description, boards, and that will help
get traffic to your site.

Melanie: Yes. Not just Luxury Monograms. That's actually a great point you
bring up, because a lot of people are confused by this. Yes, I want my
business name, but more so than that, usually it's pretty easy to rank for
your business name, but that's not the traffic that I want. I want the
people that are searching for bridal shower gifts. I want them to come to
my site. I want the people who are searching for monogrammed bedding. Those
are the keywords that I'm talking about. The reason that you get those back
links for your site is because, you should be, when your uploading
anything, or when your pinning off of your site, those back links should be
directing to your website.

That's the big thing that I want to make sure that everyone walks away
with. It's not just getting people lots of followers on Pinterest. A lot of
people have that misconception about social media. I don't want them just
on Pinterest. I want them on my site. Yes, you do want to make sure that
all of the pins, whether you are creating images. You want to make sure
that you are uploading that you are then linking to your home page, or
linking to whatever respective product page makes sense and then when your
actually pinning your own products or pinning images off of your website,
those automatically should be linking to your site because that was the
source.

Andrew: I'm glad I asked, that's a great distinction. You do want that
traffic on your site if you can get it.

Melanie: Yes.

Andrew: On to the big board and the next big idea is to add prices to your
pins so they appear automatically in the gift section.

Melanie: Another brilliant thing that not enough people are doing. All you
have to do is actually type the dollar sign and then the numeric value. I
don't even think you have to do a decimal. You just have to do the dollar
sign and that Pinterest recognizes that your adding a price and they slap
this great banner on the top left of your screen. I have to do it
backwards, I think because we're filming. The top left of your screen that,
first of all grabs your attention. It's this whole white image and it has
the price across it so when it's showing up on a news feed or a stream with
different pins it catches your attention. It's also really important
because it helps us automatically understand this is something that's for
sale. There are a lot of people that are pinning pretty pictures, pretty
images, I especially have a lot of real estate clients that are real estate
agents, that are in the industry. I tell them if you are pinning a listing
make sure you're adding a price because otherwise people are going to think
it's some pretty home that was from architectural digest, instead of
something that they could actually buy. A lot of reasons, for catching
attention and for people to understand that this is something that's for
sale and their going to expect that to link directly to a product page.
You're already warming them up in terms of the buying process.

Andrew: Let's show that too. I'll zoom in on the image that I showed
earlier and there it is. That's how it shows up. We just need to add a
price. Is that in the comment?

Melanie: Yes, in the captions area. Another really important reason to do
this is on the Pinterest home page they have some navigation features on
the top and one of them is a gift section and if you add a price your
automatically put into the gift section. This might not apply to everyone
but if you do have a product based business or a service based business
that people could possibly gift. People search that area and that's a great
way to be found on this platform, let alone just by keyword searches.

Andrew: You told Jeremy, our producer here at Mixergy, about an e-commerce
store at Cape Cod that did this really well.

Melanie: Yes.

Andrew: Can you tell the audience what happened to them?

Melanie: Yes. She has this great website. She sells a lot of great
souvenirs, little knick knacks, things like that.

Andrew: What's the site called? Sube du

Melanie: Sue be do.

Andrew: Sue be do. Let me bring that up. Here's Sue be do. Now I can see
what she's selling.

Melanie: Basic e-commerce platform. Awesome site, basic, great souvenirs,
kind of a wide range of stuff. She was an early adapter to Pinterest.
Started using it and once she started to pin her products. She did a great
job with her count, made different boards. She did a lot of strategies that
I taught you about mixing your own products with other cool things, you
know, other cool suggestions, really adding value. She did more orders in a
month, in one single month from using Pinterest to market than in the
entire previous year of her business.

Andrew: Wow. Wow.

Melanie: Yes.

Andrew: Is this one of her boards, see if we can bring that up? This is
what helped do it?

Melanie: Yes. So, this is one of her boards. You see she's put it in a
subject category of anchors, obviously Kate caught a lot of nautical
things, so she has included some great pictures of anchors, fun anchor
things along with her products that feature anchors. So you can see kind of
the cool way of mixing. This is something that I see Kate Spade is a really
prominent brand that's on Pinterest right now. And they do this. They'll do
kind of a general subject matter area for a board, and they'll intersperse
their own pins with other relevant pins or cool photography. Just a great
way to add a lot of engagement and value for followers.

Andrew: I see. So it's not supposed to be like a catalogue page with
nothing but the things that you sell. It's supposed to cover a topic. Some
of the things that you sell.

Melanie: Well, yea that's why you have a lot of boards. I mean, you can
have dozens of boards. So, I really recommend having some. If you have a
main subject area or a main product line that's really successful for you,
don't be afraid to make a board of just that stuff. You know, you saw that
I did that with Luxury Monograms, but you don't want that to be the only
content on your account. You want to be mixing in more stuff, you want to
be adding suggestions and values like I said, so people don't feel like
you're just cramping, you know, sales down their throats, but don't be
afraid also about directly pinning, adding prices, making it a shoppable
experience for those followers.

Andrew: All right. Anything else before we go on to the next big idea?

Melanie: I think that's it. I mean, more sales in one month than a year. If
people aren't sold, and I've actually heard numerous people report that.
You know, we're all trying to fight Pinterest, we don't want another social
media, you know, platform to keep up with but Pinterest is just too big and
too effective to ignore.

Andrew: If its working, I want to know about it.

Melanie: Yes.

Andrew: And frankly, we're not talking this excitedly about Google plus. So
its not just that we're getting carried away with whatever the latest thing
is. We're seeing that there's something here.

Melanie: And I have a little secret for you.

Andrew: Yes.

Melanie: I'm always very on top of all the latest research and Pinterest
actually refers more revenue per click than Facebook or Twitter.

Andrew: Really?

Melanie: A lot of people, it's going to upset them to hear that, but yeah,
it's more revenue per click than Facebook or Twitter. So, if you're using
this for business intensive purposes, like that's what you need to be
paying attention to. Does it refer traffic, awesome, yes it does. We're
seeing it refer intensive traffic. Is it converting? Yes, it is.

Andrew: All right. Let's go to the next big idea. Show before and after
pictures with results and I've seen this, with results, with testimonials,
and I didn't notice this actually, in fact, until I pulled together some
visuals for us to talk about. This is OK to do.

Melanie: Yes.

Andrew: It's acceptable and its effective.

Melanie: Absolutely. I mean, who doesn't love a good before and after
transformation. I think all my favorite movies have some sort of, like,
before and after makeover scene in them, you know. We love to see
transformations. Those are exciting. Those are inspiring. And so, when
we're on a platform like Pinterest, that one of the main mediums is
inspiring and, you know, exciting information. Transformation and before
and afters are awesome. I mean, they're so cool, especially if you're in
the realms of fitness.

But even if you do, like I said, any type of service based businesses, if
you're increasing your client's traffic through the roof, if you're
increasing their productivity, like you can do a before and after. Here's
what their webpage looked like before they hired us. Here's what it looks
like after, I mean, I don't know of anyone who doesn't love a good
transformation, and its, like you said, with testimonials, it can be an
incredible way to really add credibility for people who maybe, are a little
bit interested in your products or services, but they see an account like
that. They see what you actually do, I mean, that's powerful.

Andrew: Yeah, look. This is how powerful it is. And you know what, I didn't
think of this until I pulled it together from your notes to show here. And
then to go, I mean this is just the usual before and after, but of course
it gets retention, because these people look real.

Melanie: Right.

Andrew: But, what you're saying beyond that, made even more sense and
applied even more to our audience. It's not just about before and after of
the bodies, before and after of websites like you said, before and after of
anything that you do. Fan-freaking-tastic. I love that.

Melanie: Good. Yeah. So, that was just a fitness, you know, someone that
sells fitness DVD's and that sort of training material, but yeah, it really
applies to so many different industries and we really, we haven't seen
people fully tap into this, and I think it's going to be a very exciting
opportunity.

Andrew: Can you tell us a little bit about, this is fit moms for life?

Melanie: Yes.

Andrew: How are they doing with Pinterest? Specifically, any information on
them?

Melanie: They do a lot of really great online marketing, online
testimonials. That sort of thing. I know I've had a lot of different people
look at different boards and I've asked them for their reactions. What is
after seeing this. Again, I'm going to throw more research. I'm a huge
research buff, if you can't tell. I love, I think that numbers really speak
volumes. More research has shown us that people after viewing a Pinterest
board or after viewing a Pinterest account they convey more favorable
feelings towards the brand. They also report a higher likelihood of
purchasing from that brand.

This particular board, I was testing some different people on their
feelings towards brands. Fitness is a huge area, Pinterest right now is
still primarily females. More and more men every day, it's just a matter of
time. Right now, the large demographic is woman in their twenties to
thirties to forties. The market, like I said, is constantly getting larger
and larger in terms of the age group and the gender. Right now there's
still a lot of woman in that kind of twenty to forty range. Because of that
fitness is a really important topic. We've got people having babies trying
to get back to their pre-wedding weight. All of that type of stuff.

I had a few of my girlfriends look at this and are looking at the general
types of products. Go to their normal websites, after they saw what the
particular program or this particular coach was able to do, they told me
hands down they were much more interested in purchasing his DVD's. They
were much more interested. They believed him. He became credible once they
saw what he could do versus just hearing him say he could do something.

Andrew: I get that. I get it completely. It's like when we first saw people
on Facebook, or when we first saw companies who would email us, back in the
day. It felt like they got it. It felt like they were part of our world.

Melanie: Yeah. We can see what they can do. I think that's the biggest
thing about before and afters. Don't just tell me what you can do for me,
show me what you can do.

Andrew: Specifically here it is in the show and it's proof. We start every
course with show me proof that your able to do something like this.

Melanie: Exactly.

Andrew: Alright. Back to the big board. Next big idea is create pin it to
win it contests.

Melanie: Yes. Very, very, exciting. There's a few different ways to do this
depending how in depth you want to go or how large of a scope project you
want. Something I did for Luxury Monograms, I did a pin, re-pin this to win
a free pillow from us. It was a basic very simple re-pin and then from that
I actually chose one of the people who had re-pinned it. I think we got a
couple hundred different re-pins just from my one pin. You want to
understand how it works. It's viral, one person re-pins it, and then all of
their followers see it, maybe, ten people out of their followers see it.
You understand were I'm going. It can be very viral, very quickly.
Especially when you're just doing a just pin it. People can do that in a
second. It's no big effort for them.

Recently, we're seeing a lot of businesses and brands go one step further,
just for more added tractability and more exposure and just to make it more
expressive. I think the example we're going to talk about today is
Jetsetter. They actually increased, was it 150% their traffic? Yes. What's
becoming more popular for people, or for brands using Pinterest contests is
they actually have people make boards with their content. I hope I get this
correctly. What Jetsetter did is they had people follow them on Jetsetter
and then follow a particular board that had a bunch of different travel
pins that they had uploaded and they had people create boards in different
areas, like, I think it was cities or escape. A couple of different
categories and they had people just generate boards and images from their
site.

What this did is it really encouraged people to then create and curate
their own boards. I think they had them name the boards something specific.
It can be a multiple step process to do a full fledged contest like this.
Jetsetter actually had them create these boards with these pins. Based
upon, they had a couple of different winners that won free trips respective
to the location they were. Focusing around whether it was somewhere exotic,
metropolitan based. They got a ton of traffic from it, because one of the
winning aspects was the board with the most followers. People were really
promoting those boards, promoting those pins, posting the links on their
Facebook accounts. Hey, I'm doing this Jetsetter contest. Follow me on
Pinterest. So I can get another follower. They start to this whole rounded
approach. Not only are more people following them on this account. That was
one of the precursors, you had to follow them on Pinterest. But then,
they're creating all these boards, which is then publishing to all of their
followers. They're getting this incredible 150% increase in traffic. I
would definitely take that.

Andrew: And this is, create boards based on images on Jetsetters' website?

Melanie: Yes.

Andrew: OK.

Melanie: Yeah. What most businesses are doing is, they've created, on their
Pinterest account, they've uploaded tons of pictures from destinations that
they're currently featuring. You know, Jetsetter does travel specials. So,
probably a lot of them are just pinning content off of the actual Pinterest
account. I've seen other brands do it, where they have you actually pin
things off of their website. Jetset kind of works the same way, because
Jetsetter...those pins are already linking, they've already put those on
there, so whether it's sourced directly off their website, or they've
sourced them off of their Pinterest account, they've set it up to all lead
to the same place.

Andrew: OK.

Melanie: So, they're still getting those back-links, people are clicking
through. They're still landing, hopefully, on that page that's promoting
that travel special that reflects on the image that they've seen.

Andrew: All right. The key ideas, though, are: Follow us on Pinterest,
which is great, and create boards around whatever topic it is that we, as a
business, care about.

Melanie: Exactly.

Andrew: And that's the way to get people engaged, that's the way to get
them to send traffic, and whether people end up with the exact Jetsetter
formula or one of their own [??], the idea here is to create a contest to
encourage people to do this, and then to reward them for doing it
especially well. I like the way that they pick the winner: whoever has the
most followers.

Melanie: Yeah, most followers. And then, they also...I think at least 10 of
the pins on the board had to be from their site, but people could also post
their own images, so it gives a whole...there are other categories for
winning, like "most creative". They had a couple different main categories,
but you had to at least have 10 pins specifically from Jetsetter, to get
that exposure. But they could then curate, and have this whole self-
expression aspect to the contest, which people really get into, especially
when it relates to something they're passionate about, like travel.

Andrew: Yeah. Especially at this point, where we're all still just really
eager to play with Pinterest, to have something to do on there.

A: It's so fun. My clients tell me time and time again, they're like, "This
is actually fun, like, am I doing something wrong? I usually don't have
fun." I'm like, "I know, it is. It's actually really fun." I think that a
lot of us, as entrepreneurs, we're in this space because we love to express
our creativity, and this is a social meet-up platform that just really
provides that.

Andrew: You know what, I've got to tell you, I didn't get the fun of it. I
wasn't sure what to do. I created an account; I was bumming out, because I
had no interest in another network...

Melanie: Yep.

Andrew: ...so I kept waiting and waiting, and then finally, I said, "All
right. It's so big, I've got to go play with it." So, I went and created an
account, and I was bumming out because I couldn't get my name, because of
course, someone else got my name on there.

Melanie: Right, right.

Andrew: And then you made me realize, who cares about my name? I didn't
even think to get one for Mixergy. As soon as we're done, before I even
publish it, I'm going to go get one for Mixergy, before someone else in the
audience grabs it.

Melanie: Yay! Good!

Andrew: But, I was slow. I was slow, and, if not for the audience, if not
for sitting and doing customer service emails, and seeing people request
this, I would have totally missed it.

Melanie: Yeah, and you know, it's easy to do. Don't get too hard on
yourself. I think Pinterest is a different animal. It's a different social
media animal, which, to me, is exciting, but to a lot of other people, if
you just approach it with the same strategies that maybe you're using on
Facebook or on Twitter, you're not going to see that return. It really is
different.

Andrew: Yeah. All right. Last big idea: Track your performance. I didn't
know this. In fact, maybe I even discovered this by researching you and
getting ready for it. There's a way to actually see when people pin my
stuff on Pinterest?

Melanie: Yep. I kind of [??]. It's my ninja trick. You can go to
pinterest.com/source...I think it's forward slash, your website...so, it's
not actually "your website", but whatever your website is, dot com.

Andrew: Right, so...

Melanie: pinterest.com/source/luxurymonograms.com. So, that's the URL you
want to do...

Andrew: And here's what happens when you go to one of your other
businesses. So, for me it would be pinterest.com/source/mixurgy.com. Of
course, we'll link to all this so you don't have to remember it, if you're
not writing it down. It's fine. And here is what happens when we do this
for pinterest.com/source/entrepreneursacademy[SP] ...I got is right so many
times before we started, and you know...

Melanie: I just decided on that business name, because I wanted to hear
people try to say it, let alone spell it.

Andrew: I should be able to. Entrepreneuress Academy. Here it is on the
screen.

 Melanie: I always think it's funny they made "entrepreneur" such a hard
word to spell, considering most entrepreneurs...we dropped out, we don't
like school, and they make our words so hard to spell.

Andrew: You know what? It's not just us. My business book in college got
the word entrepreneur misspelled. I know, because by college at that point
I knew I was going to be an entrepreneur. I finally figured out how to
spell it.

Melanie: Oh, my gosh.

Andrew: I think that's why we all say start-up instead of entrepreneur.

Melanie: Yeah.

Andrew: We don't know how to spell entrepreneur. Here's what happens when
we type in your site. This is what people pinned just moments, I guess,
before I did the search.

Melanie: Yeah. I don't know if it's exactly live, but it's updated all the
time so it should be very relatively current. Can you scroll in that image,
or is it just a still shot?

Andrew: You know what? I took just a still shot, but the internet is
cooperating right now, so I'm going to bring it up right... The internet is
cooperating. The internet at my office, I finally got them to up the
bandwidth and they're installing a whole new connection in this office just
for me, just for these sessions.

Melanie: Oh, man. That's a process. I went through that with one of our
businesses, getting a dedicated line. Oh, my gosh. It's a process.

Andrew: I got so desperate that I got an iPad so that I could connect to
the iPad's Internet as a backup. That didn't work so well, even though the
iPad has super fast internet, the latest one I got. I got one of these for
wireless. None of it worked so they're finally installing a whole other
connection.

Melanie: Yeah. Yeah. It's true. It's an ongoing battle.

Andrew: It is.

Melanie: Once you have good internet, there's nothing like it.

Andrew: No. There really isn't. Then you suddenly download movies. I get to
upload my movies, which is a big issue for me.

Melanie: Oh my gosh.

Andrew: All right. So, I'm going to scroll here.

Melanie: Yeah. What I want you to see, look and see if you notice anything.


Andrew: You know what? What's catching my eye right now is that a bunch of
people are pinning an image that has a Skitch icon. Oh, yeah. In fact, a
lot of people are pinning something that has Skitch image on it.

Melanie: See, what this is showing you, it's actually showing you in, we're
going to assume, close to real time, what people are pinning. This is
giving me an idea. This is linking to, this entrepreneurs website has a
blog. We're uncovering all different types of topics, all different things.
Do you think that particular post with that image was popular?

Andrew: Oh, yeah. Look, they're writing their own captions on it. 'Pin it
on your Facebook page.' This one says, 'Integrate your Facebook and
Pinterest marketing'. Same image, this one says, 'Pinterest/Facebook'. Same
image, this ones doing what you're suggesting to do.

This is [Finoa] Albums and on to education, it's how to link your Pinterest
to your business Facebook page. Pinterest app for Facebook pages. Hash tag,
photography, business, marketing, etc. Yeah, they're all into this and
they're all expressing it in their own way.

Melanie: I did a blog post, and actually taught people how to integrate
Pinterest into their Facebook business page.

Andrew: Uh-huh.

Melanie: Obviously, this was something that really resonated with a lot of
people. This gives me a great idea. OK. A lot of people are really
interested in learning about integrating their social media networks, which
may or may not be obvious to me. You know?

There's a lot of ways you can really see what people are responding to in
terms of the content or in terms of the product offerings on your site.
This is incredibly valuable market research as a business to understand
what people are responding and sharing from your site.

Andrew: Oh, yeah. You know what, actually? If I were a competitor, of if I
wanted to blog about this topic at all, I can come and see, well, what are
people interested in here on your site?

Melanie: Exactly.

Andrew: I'll create a blog post on that. If I were (?), I'd definitely look
at this and say, hey, we need to cover this, and either get you to do a
blog post on this topic...

Melanie: Right.

Andrew: ...because that's what people are pinning, or do one themselves.

Melanie: Yeah. This is just an incredibly valuable way to see. It doesn't
always translate. Maybe, you've got a really popular selling product, or
you've got a really popular blog post in terms of a lot of comments, but
like we said, Pinterest is different.

It's important to understand what people are sharing onto Pinterest so that
when you're creating and curating your content to be putting onto
Pinterest, it's going to be in line with what you already see people
naturally responding to on this platform.

Andrew: Yeah. I can see they're responding to this image. I'll click over
later to this image of a woman with a purse in her hand. They're responding
to this document flow, excuse me, how to apply to my business and my life.
Yeah, absolutely.

It's giving me an insight into what they're pinning on your site. It's
giving me an insight into what they care about. Is there a number here of
how many pins you're getting? Is there a way to see that?

Melanie: I don't think it gives you the number, but when you're on your
actual Pinterest account in the, I believe it's the upper left. Pinterest
keeps moving it around, but you can actually see it's an activity area.

If you click on it, it will show you what's being re-pinned, what's getting
likes, what's getting comments. That's a great way for you to gauge
activity. They do give you that resource on your count page.

Andrew: Oh, I see. OK. Is there anything else that we need to know about
how to track?

Melanie: No. I really think that the main thing is to be looking for that
URL so you see what... Maybe, you don't have a Pinterest account for your
business. I know most people don't, and you can see, oh my gosh, I already
have tons of pins or OK, I don't have any pins yet but it's a great way to
gauge. People most times already have a few pins from their site which is
cool to see.

Andrew: Right. So, even if we don't have an account, the very first thing
that we could do right now is see what people are pinning on our accounts
by going to pinterest.com/source/ourwebsite.com or .eu or .whatever.

Melanie: Right.

Andrew: All right. Anything else that we didn't cover before I give the
last word and tell people how they can connect with you?

Melanie: I'm looking through my notes. No, I think we covered all the good
stuff.

Andrew: We covered a whole lot in here.

Melanie: Yes.

Andrew: All right. So, here's the thing. If I were in the audience, here's
what I would do. The final word is this. If I were in the audience and I
got all this, I would feel overwhelmed. I'd feel like this is a whole other
business for me to get into. They've given me now a bunch of different
action items. I think I'll put this off because I've got other things to
do.

Melanie: Mm-hmm.

Andrew: But if you watched all the way to this point, then there's an
interest that you have in Pinterest. My suggestion to you is to take the
advice that I keep hearing over and over again by people who have taken our
sessions here and have gotten real results. They start by just picking one
thing, and maybe it's the easiest thing to do. Maybe, for you in the
audience listening to me right now, it's just spying to see what your
competitor is getting pinned because you're too anxious to check your own.
Maybe, checking on your own or maybe, it's, "Hey, I'm not about to make the
mistake that Andrew is about to make or used to make, which is to not, at
least, get an account for my business." Do it. Go get an account for your
business.

Maybe, it's something else, whatever that first step is, take that first
step. A second step I would suggest is to email Melanie and to say thank
you for teaching the session. Thank you for being so friggin' open. You
teach a course yourself.

Melanie: Yes.

Andrew: There's so many reasons why you could have said, "You know what,
Andrew, I'm going to give these entrepreneurs who are listening to your
program just one idea and let them come to my session and buy the rest if
they really want the good stuff. But you really just gave us a lot of good,
actionable, useful information. I'm going to say thank you, and I hope our
audience will do that, too.

Melanie: Yeah. You can go to EntrepreneuressAcademy... Sorry,
Facebook/EntrepreneuressAcademy.com if you want to engage on our page. I'm
always posting lots of great updates, breaking research about Pinterest.
Obviously, I'm very passionate about it, but I really, if you can believe
it, have only scratched the surface. There's so much to learn about using
Pinterest, and there's so much to gain from using it properly.

Andrew: All right. If we want to learn more about this from you, what
website do we go to?

Melanie: Yeah. You can to go PowerofPinning.com and it'll just be an opt-
in. You can actually sign up right there, and I'll send you tons of great
information, and I have a whole webinar on it. Some of this same stuff
we've covered today, but if you want to do a live webinar with me, you can
go to PowerofPinning.com/webinar and find it there.

Andrew: PowerofPinning.com/webinar. Thank you so much for doing this
session.

Melanie: All right. Thank you for having me. It's been so fun.

Andrew: Yeah. It's been terrific. Thank you and thank you all for watching.