Andrew: This course is about getting you to the top of Google including, as you see up here on the big board, a few Black Hat tactics that will get you scoring well. The course is led by, there he is, by Brian Horn. He is the founder of On Page 1 Marketing, Inc. an SEO consulting and publishing company. You can read more of his tactics on beonpage1blog.com. I'll help facilitate. My name is Andrew Warner. I'm the founder of Mixergy.com where proven founders, like Brian, teach what they're good at. Brian, we have a set of tactics here that we're going to get into, and I know the audience is especially going to appreciate this set of black hat tactics here. I'm really surprised that you're willing to talk this openly about them. You're actually going to give people links to make this happen later on in the session. I know what the audience is wondering, which is, who is this guy, what has he been able to do, and I think the best way to tell people what you are able to do is to talk about... Well, this one guy who flew you out to South Beach. Can you tell people that story? And what you were able to do for him? Brian: Sure. Yeah, I'd be happy to tell that story. I had been doing SEO far a number of years but I mainly had been doing in-house stuff, and a little bit of corporate work, but not anything for entrepreneurs. This was a little bit different of a situation. This guy calls me because he had seen a post I had written online, contacts me, and offers to fly me out to South Beach to meet with him. He gives me a first class ticket as the limo picks me up from the airport, and takes me out to his beach house, which is this massive beach house down in South Beach. I actually stayed in his guest house, he had a guest house, across the street. So I had my own house across from him, it was amazing. Andrew: Sweet. Brian: We get up there, and we're talking to him, and he's closing as a client very fast. He's very committed and knows what he wants. He wants something very, very specific, and after telling us for a short period of time, he's convinced I can give it to him. What he wanted was, he wanted to rank top of Google, first three to five results, for the term bankruptcy. Which is a very, very competitive term. You've got all types of attorneys going after that term, and you've got major financial institutions going after that term also. The year that I was working with him, that was the seventh most searched term of the year, outside of pornographic terms and actresses I think. It was really, really high up there. And we... Andrew: Bankruptcy was the seventh most searched for term? Brian: Yes. Andrew: That, and I know it's profitable because people who need bankruptcy services, they have to pay right? Brian: Oh yeah. Andrew: They have to pay lawyers and they have to go through an expensive process. Brian: Oh yeah. There are all kinds of stuff. His particular niche was outside of that, but people going through bankruptcy were his target market. It was a very, very keyword to get him on there for. Anyway, within seven months we were able to get him up there. I say we, I mean me. I was working out of my home in this little office you're looking at, [??] right now, in a little suburb outside of Houston, Texas. Me and my cargo shorts and t-shirts were able to beat out all the big financial suits and everybody else, and just send a ridiculous amount of traffic to that sight every single day. We went from getting no leads at all, to getting hundreds, to thousands of leads a day. Not visitors, but actual leads coming in every single day, and just transform the business totally. Andrew: Dollars and cents, how much money did you make for them because of the SEO search engine optimization tactics that you used? Brian: Bad Company did about $30 million that year. Andrew: $30 million. How much of that was because of you? I've got here in my notes that you took them from zero to four million on the specific product within nine months. Brian: That was actually a different client. Andrew: Oh, that was a different client. This client, how much did you do? Brian: This guy was far more than that. It's hard to break it down to exactly what it was. The majority of his business came from direct mail, but there was probably about 30% that came from pure Internet. So, we can guess that it's right about $6 million to $9 million. Andrew: OK. What business was he in? Brian: He was in bankruptcy recovery. Helping people recover from bankruptcy. Andrew: I see. Was he selling legal services, or I guess he was collecting leads and selling them to lawyers? Brian: It was really regaining your life after bankruptcy. It was info products, and credit repair services, and stuff like that. Andrew: I see. OK. All right. One thing that I notice about you it that, even in our prerecording conversation, you never brought up a company name. Usually, I talk to people and they give me all kinds of secrets before we start. They say, Andrew I'll tell this just to you, and here's the name of client, you can go check out the webpage. You are clamping down on certain information, you're not giving client information throughout this interview. But you will use the same tactic, and you will show us the same sites that you used with your clients. Brian: Yes, and let me just explain why. If this had been a few weeks ago, I probably would've shared more clients. But this is where Google has just clamped down on SEOs last two or three weeks. They indexed a bunch of blog networks they've really gone to war with SEOers, and people trying to optimize their websites, and I just don't want let anybody know, let clients know I'm taking testimonials off my page I'm not sharing any of that stuff, it's just getting to be very, very dangerous. And these people that are paying me thousands of dollars a month, (?) throw it out there because I shared an interview their name and then Google sees it and clamps down on it. Andrew: Fair enough usually I want specific examples. I want the audience to see how it's used but I know that in some cases that's just not possible, and in this case specifically we absolutely have to make an exception. But I do want to go into the specific tactic. Our audience doesn't care so much about your clients, as they do care about themselves, and I trained them to care about themselves and to hunt down for tactics that they could use, and results that they can actually measure. So I want to make sure that they get measurable results or else I'll feel like a failure in this whole session, and all the time that you and I put into this I'll feel bad about because we haven't delivered for them. So let's start delivering for them. On the big board we have this idea first. You're saying use on site techniques. To me that seems a little bit basic, but when I just see it on the board. Especially considering what I know is coming up later on. Let's talk about that. When you say use on site techniques what do you mean? Brian: Put up the visual for this for that one also. I want people to see this. Andrew: You want people to see what? Brian: The visual for this one. Several things in this one, one of the things that's becoming more and more important in SEO is how people behave once they come to your site. So you can't just put up a blank or static article and expect it to work it's just not. One of the things that Andrew's doing right now is he's scrolling down the page. Scroll rate is actually a ranking factor now. Andrew: How fast or slow I scroll is going to influence the site's SEO. Brian: Not necessarily the speed. But the fact that you are scrolling down the page. Think about what Google wants. They want to give good results and if everybody comes to a page and looks at it and bounces off that says one thing. But they come to a page and they scroll all the way to the bottom of the page, that says something else. They are spending time on there. So if you notice what I did on this one I have a list at the top of three things. But I have big huge pictures on each one and a big headline and I have a caption under each picture. Even for the most casual person that's not going to read it, they're most likely going to scroll down and see the pictures and you've gotten your scroll on there. The second thing we do we make it very easy to share socially so you see the widget I have off to the right hand side that kind of sticks with you the whole time so that no matter where you scroll on the page you always have the options to give it a plus one or a like, a Tweet or share on LinkedIn. So that's the big thing about the on page stuff aside from the basic SEO type stuff. But that's one of the things that's changed and the design under pages makes a massive difference, and the people that do this better than anybody else is a Cracked.com Andrew: Before I even go into cracked and I see that it's coming up here on the next big tab. You're telling me first of all I need to make sure that people scroll down my site or else Google's going to think that they're not engaged enough and ding me for it. And you're telling me I need to have this kind of sharing on my site to it real easy for people to share. I know the audience is going to wonder, what's the plug-in that you use for this link cluster here. Brian: That one is Floating Social. Andrew: Floating social, can we Google that quickly and try it? Brian: You can get on WPMU.org I think. Andrew: WPMU.org, and the plug-in that you're suggesting is called Floating Social. Do you see it on here? Brian: You have to go to plug-ins tab and you'll see it on there. Andrew: You know what, I don't see it, but Andre (SP), you're going to be putting together a collection of links for everyone who's watching this course. Can you make sure to grab Floating Social even if... Brian: I'm sorry, it's wpmudev.org, so w-p-m-u-d-e-v.org. OK, I'm sorry... Andrew: Yeah. Brian: ...and you'll see it on there, and it's plugs-ins, it's called Floating Social. It's one of their plug-ins in there. Andrew: OK, all right, we'll find that and of course, people will tell us in the comments if it's not working for them, so now you were saying also that Crack does this really well. Let's talk about Crack. Brian: Yeah, any of the Crack ones. They do it [??] very, very good. Andrew: All right, so what we've got there is a Crack post and, of course, they have pickers on every one of their numbers. The number tells me I need to keep, I mean the number in the headline tells me I need to scroll to see nine of them... Brian: If you scroll to the bottom of the page, you'll see what they do that's really good also, scroll down a little more and you should get there in a second. Of course, it's probably not going to do it on one, they are good usually, there, scroll just a little bit more, there you go. See page one of two, so they actually make you go to another page to keep reading, which is really good also. If I had longer ones, I'll do the same thing. Andrew: So as a user, that thing annoys the hell out of me. Why do I have to click on another page to artificially give them a page [??], but you're saying that as a content creator, I need to respect the fact that if I get my users to click on one more page, I'm signaling to Google that these people didn't just bounce off my site. They've engaged somehow, and that's what you want us to take away from this, to use the photos to keep people engaged and scrolling, and to use the page numbers to keep people engaged and to indicate that engagement by clicking. Brian: Right, that keeps the attention there, they're actually interacting there. They're doing stuff, they're taking action and it's just all better doing it that way. Andrew: You know, let me see how well this has done for you actually. Oh, there it is actually, 203 Google Plus Ones, 753 Likes on Facebook for this post that uses the topics that you told us about, which is the numbers, the photos, the captions underneath that keep people scrolling. Brian: Right, this one would do really well on Facebook. I remember it got shared a lot on Facebook. I think that one I got, no, there's another one I did, I think it's one or two before that one when I did the seven most fascinating internet marketers of 2011 or something like that and I got almost 6,000 visitors the day I put that one out, and sold about $16,000 worth of product that day from just doing that. That was kind of a cool little experiment, gets you a bunch of traffic really easily. Andrew: All right, let's go to the big board. We've seen on site techniques. Is there anything else that we need to talk about before actually we move on to the next one? Brian: No, we hit those two things, they're the most important ones for sure. Andrew: OK, all right, then you tell us that we need to send out a press release and wait two days to put that out, two days after when? Brian: Right, you put your blog post out, then two days later you put out a press release announcing that you put the blog post out, and what that does, your blog gets a chance to sit there and become the source for that press release and it also gets a little bit of stuff, you're going to get some visitors from social media, from your regular readers and stuff who go in there and find it, and you do a press release, and when you're doing the press release, you link right directly to that blog post. Andrew: So I do a press release and we're going to show the tools that you recommend that people use for it and we'll tell the story of Vanilla Ice and how you did it for him, but I want to make sure that I understand this idea. The idea is, I write a blog post and then I send out a press release on that blog post? Brian: Yep, I do every press release, every blog post I do, I do a press release on it. Andrew: Really? Brian: Every one. Andrew: What does it cost you to do a press release? Brian: Well, it depends. There are a couple of different services. For the blog post, I don't do expensive ones unless it's a really important blog. I'll do the freebie ones and I go announce a free one on here and those I use free ones. Andrew: I'll take a look. What should I show people to help them see how [??]? Brian: [??]. com. Andrew: Sorry? Brian: [??]. com is a free one and that one works really good just for stuff like this. Andrew: What is the website, I'm sorry? Brian: Prlog, P-R-L-O-G.com. Andrew: There it is, prlog, is it prlog.org? Brian: It could be. I thought it was .com, but it could be that. Andrew: OK, I've got it up here on the screen, PRLog is the company, Press Release Distribution. This is free press release distribution. I just write it and they send it out? Brian: Yeah, [??]... Andrew: [??] press releases for one of your blog posts. Brian: Yeah, so you're just getting [??] on those. Those obviously aren't going to get the same distribution as you would on one you're paying several hundred dollars for, but it's enough, the point of it is the story's not going to get picked up, really not going to get picked up anywhere. It's not the point. The point is to get those search engines and Google aware that there is stuff going on on that page. They'll see a bunch of links from trusted news sites and that's always a good thing. Andrew: I see. OK. So we're just trying to get more links and just trying to signal to Google that this is so important that there's a press release out on it and that a few news sites are, that a few news sites are basically scraping these press releases and publishing them, they are also linking to you. Brian: Right. The fact of, I guess, maybe the whole purpose, what we're trying to mimic is what would really happen to a piece of really good content. So that, if you want your site, what would actually happen is a piece of your really good content, let's say like a Tim Ferriss. Tim Ferriss put out some, you know, really good, new, you know, piece of content. What would happen? He would put the content up on his website? There would start to be some action on it. Then most likely he'd say, hey, news would come out and say, hey, there's this press release, there was this blog post on Tim Ferriss' site. Here's kind of the story on it. Then, so that's kind of where we are right now. As we go through this, you're going to see the other steps that we use. But the whole purpose is just to mimic that exactly. Andrew: Can I see a press release that you wrote for one of your blog posts, as long as I've got my blog, my web browser up? Brian: Yeah. Let me pull one up real quick. I've got- Andrew: And you're writing your own press releases for your blog posts? Brian: No, I have a, kind of a set formula that we follow. My V.A. does it. Andrew: Oh, really? So you just have a plug-and-chug system that your virtual assistant takes it, converts your blog post into a press release. How do I get that? How do I get my hands on that for the audience? Brian: Which one? The press release or the formula? Andrew: The formula for the press release. Brian: Oh, I can give you that. It's, I'll give you some samples of mine. Andrew: OK. So let's see a press release that you send out and the template that you use so that other people can learn how to create their own templates. I'll tell you why, because it's a pain in the butt to have to sit down and create a whole press release for each blog post. If we can give them a template so that they're not staring at a blank piece of paper and trying to figure out how to fill it up, we've done half the work for them, maybe even more. Brian: OK. No, I'm going to show you, I can tell you right now they're not included [??] it's pretty simple. We can just, you start off with, you know, Brian Horn, Publisher of beyondthepageone.com announces new blog post and then you put the title of your blog post in there. Then you put a, you know, two sentence summary in and then. Andrew: Is this it? Brian: Which one? That one? Andrew: Let's see, I think I might have one. Oh right. You're not seeing the screen. Let me show you the screen right here. It seems like this is one of yours. All right, this looks like one of your press releases. Does this seem right? Brian: Yeah, that's one of, that's actually one of, another person did for me when I hit, when my book hit on Amazon's best-seller list, but that's- Andrew: It says Brian Horn, best-selling author and internet-marketing expert, along with a select group of leading marketing and business experts from around the world recently joined together to co-write and release the book titled The New Masters of Online Marketing. OK. This seems more like, let's go back a page. I want one for just a blog post. Internet marketing guru consultant signs publishing deal. Brian: I got one for you. Andrew: OK. Yeah, yeah, send me. Brian: I'm going to send it to you. I was trying to find it all of a sudden. Andrew: I like how every step of the process you were sending out a press release. Brian: You know, I've got one coming right here. It's- Andrew: I want to do that too. Not really, actually. I want someone else to do that for me. Brian: Yeah, perfect. This is a perfect one. Andrew: All right. It's coming up in the chat box? Brian: Yeah, coming in the chat box. This is exactly the formula that I use and how simple this thing is. Andrew: Oh. OK. Here we go. Brian: That's actually, forward that. Andrew: That's the blog post that we just saw a moment ago. Brian: Yeah. It's for the blog post that we just saw. Andrew: OK. Bam. Let's go over to that page. Oh, alright. Very short. This isn't at all what I thought. This is much simpler. Here, let me zoom in a little bit. Brian: Yeah, no this couldn't be any easier. Andrew: OK. Beyondpageoneblog.com announces three small business tips learned from a little boy with Down Syndrome which is the post that you wrote about your son. Dateline February 8th, 2012. Emailwire.com. Portland, Texas. Brian Horn, editor and search engine marketing blog, editor of the search engine and marketing blog beyondpageone.com shares a personal story about his son Jackson that has Down Syndrome. Horn released a post last week titled Three Business Lessons Learned from a little boy with Down Syndrome, and that's linked. Despite the fact that he has a learning disability, he's taught me more in less than two years than any other person alive. I wanted to share a few lessons he taught me about running a business. I will share more of these lessons from time to time, states Horn. About Brian Horn and Beyond Page One Blog, and this is just [??] plate that you always use and I'm guessing that this right here on the bottom is either a grasshopper phone number or maybe even more likely a Google Voice phone number for this situation. Brian: Yeah. Andrew: Right? OK. I see. So this, I can pick out the template from this. This is not all hard. Brian: Very, very easy, because again your point is you can add more but really with these I put more energy into the blog post earlier on and it was just a waste of time. It really wasn't getting any juice out of it anyway, so instead of fudging all this stuff that nobody was really reading all that much, I just put basics in here and put a, one of the things that's important in here if you pull that one back up, I can get it back up. Is like that quote, that quote of despite the fact that he has a learning disability, that quote right there is one, two, three, like four sentences that are a direct quote from that blog post. Andrew: Ah, OK. Brian: Google is aware of it. They are able to pick up and tell that that has now been cited. So this press release is citing an exact quote from that blog post. That gives that blog post a little extra credibility. Andrew: I see. I see. By the way, I read that post, I think I must have seen it on Facebook, one of my friends or maybe more of them shared it with me. Really touching post and apart from what we're learning from this course, I hope people go to your site and check it out. There's a reason why it was shared 753 times. All right, and we'll, of course, include it in the course notes so that people can take a look at it. All right, so tell me, before we move on from this, tell me a story so that I can really learn this. There was some Vanilla Ice incident that you can tell us about. Brian: Yeah, let me, yes, we got a visual for that one also. At this point we're going. Andrew: This is the guy, the Vanilla Ice Project, what is it and what does it have to do with the CSO and the tactic that we just talked about. Brian: Oh, the press release. That's right, it was the press release. I'm working with a group that does work for Vanilla Ice's latest project which is called the Vanilla Ice Project, it's a TV show on the DIY network. There's also a companion information product to help him promote. And we put his site live, we did a press release for it, OK? Just did a press release announcing, hey, this is Vanilla Ice, this is his new web site for this particular business he's starting and that was basically it. We had just a flood of traffic that day. That day, that press release was the, or that story got to the home page of CNN, Fox News, NBC, CBS, ABC, Rolling Stone, Perez Hilton, TMZ, Time Magazine, it was one of the top stories on MSN, right, the little big banners right at the top. It was, we actually, they got traffic from TV and radio stations that were talking about it. It was just a huge, huge story that day and we got, yeah, that one day we got about 80,000 visitors. Andrew: And so what I'm learning from this is yes, the press releases are great for getting Google juice, which is the ultimate goal of this interview or this program, I should say, this course. Which is to get search engine optimization secrets to rank high but you're saying sometimes these press releases end up getting picked up by multiple news outlets which ends up sending even more traffic, according to me notes here you guys got, what does my research say, launched a website, did a press release and got 80,000 visitors to go to the site and got featured in all those other places that you talked about including TMZ and Time. Brian: And the cool thing with that and that's a harder one to duplicate. But if you have something that's really kind of unusual and interesting you definitely want to do a press release on it. Andrew: OK. So I've got two different press release sites here in my notes and on our website, the first we shows, where is that first one, the first one is...is this the first one? This is the first one. PRLog network. The second one is BusinessWire.com. What's the difference between the two for our purposes? Brian: The BusinessWire.com is the one that I consider the premier one. That is the best hands down press release service I think there is. Now, it's not cheap. You're going to spend several hundred dollars on a press release. Andrew: OK. Brian: But they have an automatic distribution that is just unparalleled. So you do it one time, you're going to be on all, every major news site you can think of. Very, very good. The other one, PR Web, which is more well known by about everybody out there. That you can spend a couple of hundred bucks on a basic press release and you get really good distribution on that. That's actually the one I used on the Vanilla Ice one, good distribution on that. Andrew: You went to PR Web. So when you have something really good you go to PR Web and it seems to me like when you have something especially good, that when you go to BusinessWire. Brian: Yeah. Andrew: This is the spectrum. Anything that's just a blog post, you're not going to send to BusinessWire and pay money on but you are going to want a press release on so you'll go if it's just a blog post PRLog.org, if it's a little more special, PRWeb.com. And PRWeb.com I can see is already starting to promote itself, not starting, it is promoting itself for search engine optimization purposes. Brian: Oh, yeah. Andrew: And then finally, the really good stuff you take to BusinessWire where you pay a little bit more but you get better distribution. That's the break down of this. And the big take away is that even blog posts need to, maybe not need to, even blog posts can benefit from having a press release done about them. Brian: Yeah, that's another good point. Try to alternate them. So don't always do, even on your website don't always do PRWeb, you know, mix them up sometimes because each of those press release services has different distribution. There's other free ones also. There's, I'm going blank right now, but you can Google it and find any type of press release service and put your stuff out on those also. So kind of alternate those up as much as possible. I have about, you know, three or four different ones that I use. And there's some services, there's one that used to be active, I don't think it is anymore, it's called MassMediaCSO, I don't know if they're open still but there I think you pay like $97 a month you get unlimited press releases and they really do a lot of stuff for you. Andrew: Hey, Brian, why did you tell us to wait two days after we publish a blog post before we send one out? Why don't we just combine the two, do a blog post and at the same time send out a press release? Brian: You want your blog to sit there and get the, become the source for everything else. because if you put that up there and you take, you write about it, and you have your quote, your citations from the blog post on your press releases and they start hitting about the same time, I just, I've done this and I don't get as much juice out of it. When I have it sit there for a couple days and then do the press release it always works better for me. And if you could just think again about what would happen organically or naturally if there's a really good blog post that went out there and it was there and the media picked up on it like a day or two later, it's kind of like the standard MO of, the way things would happen. Not things go out at the exact same time. I've done it. That day, the day after, two or three days and more and just two days is where I seem to get the best results. Andrew: All right. Onward. Next big idea is to use backlinking diversification to, in fact let me read it directly from the notes the way you guys had it in the prep. Create backlinking diversification to the original piece of contect, use book marks, blog comments, Wikis and blog networks to do this. Tell me about this tactic. What do we do here? Brian: If you think about the way backlinking works to websites, backlinks are really the juice of what makes the site rank at the top where it's been that way for a long time and it's changing a little bit. Andrew: Yeah, we're going to talk about that. Brian: Yeah. Andrew: About social and what we're going to do take advantage with Google's fascination with social in a moment. But the backlinks are the cornerstone, OK. Brian: Backlinks still are. The site that has the backlinking profiles are going to be at the top. The way to look at a backlinking profile is not the sheer volume of backlinks. It's not who has the most, wins. Or who has the specific kind, wins. It's who has the best profile. Andrew: OK. Brian: And what you're going to look at, and this is something when we did the initial interview a couple weeks ago, this is before any of this stuff happens. It's just, I have always hammered the point of backlink diversity and that just means having a wide variety of links going back into your site, not just all articles or blog networks or all Wikis or whatever your type of backlinking, not doing all the exact same thing. And if you do that you run a chance of getting smacked hard where if you're falling and something happened in the last couple weeks where Google went and de-indexed all the blog networks. I mean, they hammered a bunch of them, and they de-indexed thousands and thousands of sites that people were using for years to build their links and all of a sudden they were completely gone because they relied on this one method of backlinking. Versus if you, think of this as you will your financial portfolio, you wouldn't just put all of your money into, or just say if you did like five years ago put every penny you had into real estate in Las Vegas you'd be screwed right now. You would have nothing left. But if you put a little bit into real estate in Vegas, put a little bit into the stock market, put a little bit into gold and some into foreign exchange sites. So if you would be fine right now. Andrew: Let me use my telestrator, right here to see if I can illustrate what you're saying. Now why is the telestrator not letting me change color? All right, wait, clear, hang on, I got this. All right, so, anyone in the past who might have just gone for this piece right here and only that piece, when Google made the changes recently they would have been wiped out. They wouldn't have had any traffic. So you're telling us to go for this piece and to go for this piece and to go for this, which is URL and we get articles. We just talked about press release and dot com and dot gov, and you've got something there that we're going to talk about later on. Internal links, you want us to have them all in case one goes under, we're going to have the other legs of our stool holding us up. Brian: Right. You just want to, you just want to have every, you want to have as many as possible. When you think about the way a, the top sites that are out there, the ones who really get natural links, they don't just get one kind of link. They don't just have, all just, you know, blogs liken to them. They're going to have the social signals. They're going to have press release stuff. They're going to have, you know, links from all different types of places, and that's what you want to do. Andrew: I see. All right, anything else on this topic? Do we have any, yes, we do. Do you want to talk about the domain that's been around since 1990s? Do you know what I'm talking about there? Do you want to see the telestrator [SP] again, maybe? Brian: We can do the telestrator. I'm going to get that exact because we paid a lot of money for that one. So I'm not going to give that one. Andrew: You mean you're not going to do the actual name? Brian: This is a premium domain name of a [??] almost valuable, one of the most valuable terms out there, very, very, it's in a real estate niche. I'll give that one. Andrew: OK. Brian: Very, very, good term. That one had been sitting around for a long time, never, you know, a whole lot of stuff didn't really happen with it. It was, you know, it had some recognition just because it was exact matches, like on page 2 or 3, but not really any traffic. We bought it. I threw it onto, I started doing the backlinking for it, my typical method, and then it's already at the, getting good traffic. It's already, I think we're at number 5 right now for this, and it's been a few months. Andrew: OK. Brian: Yes, the backlinking diversity is absolutely everything. Andrew: Right. We have some sites we're going to talk about, but first let me just quickly do some very important, I've got to try the telestrator one more time to [??] on me. I want to look at that. How's that? Can you see that on your screen too? Brian: I see your glasses now. Andrew: This is very important stuff, to make sure it doesn't get in there. Let me get rid of the telestrator. That's a cool tool. I've got all kinds of tools in here. This is finally starting to, I mean, I finally have the tools to do stuff here. Brian: Yeah. Andrew: Like, blur. Brian: Oh, look at you. Andrew: That's pretty good, right? Brian: It looks better. Andrew: I got it, hang on, city lights, I don't know what that is. All right, back to the sites. So, what is this? What is majesticseo.com and what does it have to do with what you and I are talking about here? What does it do exactly? Brian: This is a tool you can use to check your backlinking profile. You can, if you can, if you want to put something in there you can put in whatever website you want to and then we can go back. We can look and see what your backlinking profile looks like. Andrew: All right, so I just typed in my own domain. Backlinks reviews on non-cumulative basis. What does this mean right here, this drop? Is that because, is that right? Brian: Well, it's, I can't see what that- Andrew: You can't see it. It's too, here, hang on, I also have another tool right here to zoom in. Brian: I may have [??] down also. Andrew: There you go. Can you see that or is that too small still? Brian: No, that's, I can see that now. Andrew: Well, maybe that's not even my real graph. Maybe this is, no it is, it does look like a real graph. Brian: No, that's over the last 30 days, so that's just how many backlinks that give reviews for your sites, unless you had a big, [??] it's going to stay at that level. Andrew: OK. Brian: So that's- Andrew: So, yeah. Go, go- Brian: What should I be looking at here. Andrew: Scroll up a little bit more. We're going to look at the, look at your top backlinks. Brian: Just click over. Andrew: Yeah. OK. Brian: Oh, right. You're not a subscriber. Shoot. Andrew: I see. OK. Domains. Can I see that? No, you have to be a subscriber. Brian: If you want to, can we share my, [??] over and I can show my, or is that not a- Andrew: Oh, you want to log in, how do we do that? Brian: I can do it in Skype. Hang on. Let me just get, pull this, let me get logged in on my thing. Andrew: You're going to log me in and give me a URL? Brian: OK. Let me see. Yeah, I can give you my- Andrew: Did you use the same user name and password as you use for everything for this one? Brian: I think so, yeah. If you want. Andrew: Then I was going to say give me the user name and password. Brian: OK. It should, I was going to say, I know what password is, but I don't know what the log-in is on this one. OK. Good. I'm glad you, we checked. There's the log-in and [??]. Andrew: All right. I will log in. Did you change your password? I don't want to get your super-secret password for everything and then, oh boy, alright. I see what you just gave me. All right, where do I, I log in right here? Brian: Just put the log in. You should be able to jump in there. Andrew: OK. Your secret's safe with me. I will not reveal to anyone what this super-secret stuff is. It looks like, actually, it looks like you really just gave me your, let me look at, the, let me see your reaction as I say this. You gave me your real user name and password for everything. Brian: After this one for sure. Andrew: All right. So this isn't the same one that you use for your Gmail account and everything else is it? Brian: No, no. Andrew: OK. All right, so now I've got us logged in. The audience can't see. Brian: No, this does not go to Gmail at all. Andrew: OK. This is not everything password. Brian: Oh, no, no. Andrew: We are logged in. We now get to see Majestic SEO as you see it. Look, I'm even going to X out so I don't save your user name and password. Get rid of that. OK. So, what am I looking at here? First do you want me to go to top backlinks? Brian: Yeah, go to top backlinks and go [??] end up having to and scroll down this page a little bit. This shows you all the, I'm not going to scroll, zoom in a little bit so everybody can see what you're, OK, so- Andrew: OK. I'm going to zoom in. Brian: This shows all your links going back into your site and what the anchor text is. Andrew: Oh, I see. OK, so the top one is Mixergy. The word Mixergy anchor text on Y-combinator and that's an AC rank of 9. That's because when you go to ycombinator.com there's a Mixergy link right at the top linking to Paul Graham, the founder of the Y-Combinator site. Number two is the biography of Wordpress with Matt Mullenweg, which is from Wikipedia. Does that count by the way, the Wikipedia link? Brian: They all count. The Wikipedia links are no follow links. They still count. Andrew: They still count even though they're not following? Brian: Yes. Yes. They count. Again, if you think about the natural, you know, the way the web works, there's a bunch of, you know, no following links, but if you don't have those they don't look natural. It doesn't look naturally, so they certainly count. Andrew: All right, so what, now I'm understanding how this works and I see that it's all ranked by importance. What are users supposed to do with this once they sign up and get this stuff? Brian: I'm going to show you. I might have to go somewhere else. Andrew: All right, and then what else should we be taking a look at here? Brian: I'll have to check this with this person. OK. Look. Go onto, scroll to the top. Andrew: Yes. Brian: Click on reports and tools. Andrew: Reports and tools. Brian: On the very top. Andrew: OK. I see it. OK. Yes. Brian: Scroll down and click on the one that says legalnurse.com. Andrew: Which one dot com? Brian: Legalnurse.com like- Andrew: Legalnurse.com. OK. Brian: OK. So click on that. Now scroll down a little bit. Now this is what you're going to look like. When you write a report for your site you're looking at this top anchor text one. You can see these are all the anchor texts coming back into your website. Now if you pull this up, this is an example of a good one. Everything is done very naturally, very cleanly, for this one, where their main terms are not overly done. For instance, if you would say you had a [??] lose belly fat type website and you would see their anchor text, number one at the top would be overwhelmingly at the top for lose belly fat. When you do that you run the risk of getting smacked because it's not natural. You want to keep this natural. The thing you want to look at is when you pull this up you don't want there to be an overabundance of any one thing. Andrew: OK. In here what we're saying is they don't have any one thing sending them more traffic, any one thing dominating. We see where they're getting their traffic. Actually we see the anchor text that they're using and we see the referral domains. Actually it doesn't look like a incezzine [SP]. I don't even know what that is. Anyway 33 external links. Tripods giving them 4. All right, I get the big picture here. The big picture is diversify your links. I get that. I have the rudimentary understanding of Majestic SEO is a tool that will allow me to see where I'm getting my links, which links are most valuable to me, what anchor text is being used. Do you want to go onto the next one or is there something else on this site? Brian: No, we can go onto the next one. Andrew: The next webpage, what is this one? Let me see. Blog Comment Demon. What does this have to do with? Brian: This is a way, if somebody wants to get some easy, they're on a budget, and they're wanting to get some links, there's really no, the type of link you're going to have to do to be really competitive is you're going to have to get somebody, like myself, or another person to really do this stuff for you. If you're on a budget and you're kind of starting off this is a cool little tool to get some easy links, I think it's $67 or something like that. It'll go out and it'll find, it'll search for blogs in your niche and it'll search for key words you want to rank for, pull them all down into the program and you can click on the links within the software and go out and you can automatically add comments to blog posts that then link back in to your content so... Andrew: So it will automate commenting on other people's blogs and as a result as a result of having this automation I could have more comments out on more blogs and as a result of having all those comments having links back to me I end up getting more Google juice and it helps me rank higher. You're saying that the guy who flew you in first class and put you up across the street at his special guest house, that guy's not using this kind of software, but he's having you do it and having people do it manually for him, but if we can't hire people like you to fly out first class to our home and stay at our guest house and we still need to get this done, there is a tool that you are recommending. It's Blog Comment Demon.com You recognize that a lot of people who teach SEO would never talk about this publicly. This is the kind of thing that you're supposed to say, when you even introduce it you say "This is what other people use, and you don't even need to use this. What you should be doing instead is not using this tool that automates it and gets it all done quickly. What you should be doing instead is commenting and naturally having conversations with people. Do not use this tool at blog comment demon.com." In other words what most people would do is they'd have a back handed way of teaching that this tool exists without potentially tainting themselves with that tactic. You're open, you're saying "Hey you know what? I'm cutting the BS, I'm going to tell you exactly how we do it." Brian: Yeah, this is a cool too, this is, I've used this one for years and I've gotten other software developed for myself now that I use, I'm not using this one anymore. But this is one I recommend for the people out there that don't have the money to go through the bigger one. There's other tools out there that are more, you know, far more expensive that you can use. But this one, if you have a, if you've got more time than dollars, this is a cool, good little tool. I think with this one also you can get some good, you can get traffic back to your site also with this, because you're just finding other blogs in your niche and you're commenting on good blog posts. You have a link back to your website, people are going to click on that and come back. I've gotten plenty of traffic off of using this technique before. Andrew: All right. I see it, you don't have any concern about being associated with black hat tactics? We're going to talk in a moment, this is the next tactic, the social sharing. Later on we're going to talk about black hat hacks. You don't have any issue, no problem with being associated with black hat? You just want to give people information that you have. Brian: Yeah, it's fun stuff. One of the fun parts of SEOs, not all the white hat procedure stuff we're talking about, it's good in that's what I do for a majority of my clients, because their websites or their big money sites are the ones that provide the majority of their income off of, and they're not going to risk it by these little black hat tricks. But, the black hat tricks are fun, and if you have a little site you want to experiment with, go all for it. Andrew: They use it on their own little site and if it works bring it on to your main site. That's what you recommend. Brian: Yeah, I've always said to really watch using this on money sites. You kind of, you use it on sites that you're OK that a year or two down the road, a couple months down the road something happens. Andrew: By the way, how loud is the person who has the office right down the hall from me? Every time they shut the door I see the level on my mic go up. Yeah, does it have to be shut with such force? Can't they just gently shut it and walk in and sit down? They must really hate their job, it must be one of those things, "Dammit if you make me do this job I'll do it but I'm not going to be SLAM happy!" All right. I always wonder if people hear it. In the comments guys, let me know. Brian: Yeah I hear it sometimes. Andrew: Next big idea: use social sharing. Brian: Yes, sir. Andrew: All right. Social sharing, to use social sharing to signal to search engines that you are important, and you've got a couple ways to do that. Tell me how you use it before we get into the tool that we have up on the big board on the right. Brian: Yeah, the big, the social sharing aside from what we talked about earlier, having the widget on the side for the little plug-in on your sites to make it really is to share, is you've got to get that signaling going on. And unless you already have a hot list or a big email list you can get to go on there and do stuff, you've got to kind of fudge it a little bit or fake it a little bit. There are two services out there that I know. The one that I'm using right now that is just crushing it for me is social adder dot com. It's socialadr.com. You can get a free, there's free membership and then there is several levels of paid membership. I think the most expensive one is $140 or something like that, a month. Which I have several accounts with them with that one. But what this is, this is a crowd sources socail media sharing. So basically, the people that want to join for free, in order to get their own stuff shared, they got to do other work and show people stuff. They've got to re-Tweet people's links, re-Tweet their posts. Andrew: I see. Brian; They've got to give it Facebook likes, plus ones on Google plus ones, or do bookmarking and because these are real accounts, these are real people doing this stuff if they're not bots, so there's nothing that can possibly be done to clamp down on this, or to tell the difference. You really can't tell the difference. Now the Tweets, when they Tweet, they do put some type of mention in there that it is an ad of some sort, but other than that they just look totally natural and I've seen just ridiculously good results with this. Andrew: So, these are people who are both Tweeting and what else are they doing? Blogging? Brian: No, they either, there's Tweets, they share like bookmarking, they can bookmark it. Andrew: I see. Brian: Facebook like. Google plus ones. Andrew: So they're all doing it to each other for free. I do it for you, you do it for me and we both do it for a third person who then does it for both of us. If you have time, that's the way you get the free service and that's what a lot of people on Social Lady are doing, social adder. What you're doing instead is saying, I don't have time to individually book mark all these people's sites and I have no interest in doing it, but I'm willing to pay a little bit of money and have all these guys book mark for me. And when they do book mark for me they get credits which enables them to get other people to book mark for them. They work for free, I pay a little bit. Brian: Yeah, so when you get, I mean by you get thousand, a little more than a thousand I think or close to a thousand actions a month for like $150 a month, something like that. So it's really inexpensive. Andrew: So, $150 gets me a thousand actions, meaning Tweets. Brian: Something like that. Andrew: Tweets, bookmarks. Can you tell the story of why this was significant recently for one of your clients. The guy calls you up and says what? What happened to him? Brian: Guy calls me up. He's been a client of mine for a bit. He's been at the top of Google for a very long time for a term that's about 4 million searches a month, so one keyword and calls me on a Sunday night and says, I'm gone. Says, we're gone, we're completely gone off the top of Google. We're down around like page 5. Andrew: So he goes from being at the top, number one, number three, suddently he's on page 5. Humiliation. Brian: Right, which is invisible, your dead then. There's nothing. His other terms were OK and what ended up happening, this ended up before he came to me he was using a lot of blog network stuff and once those were wiped out that ended up being the reason he dropped down, we didn't know at the time but that's what had happened. But so, I'm an CSO syndicate, we're a bunch of all CSO people that test that stuff out all the time and we'd always been talking about this social signaling being more and more important. Once this happened we kind of figured out what the reason was for it. OK, social signaling, I'm going to test that out to bring that guy back. So I just went and got him his own social adder account and threw everything I could at this one and not just at the home page but put in a whole bunch of sub-pages, again you want it to look natural. And he was bounced back up very, very quickly. Within a few days he was back at the top. Now, since then there has been other de-indexation stuff so he's gone down a little bit. We're throwing more at that one and it continually pushes him back up as soon as we do that. And since I did that, I've done several other sites with that one, it's worked with every single one. Every site I've used that on has come up. Andrew: OK. and the reason is that search engine now say if there is a lot of sharing it means the site is more valuable and if the site is more valuable we want to show it higher in search results and the way that you get around waiting for people to individually share your stuff is you go to Social Adder and you have them share both your main site and all the sub sites within, all the subpages within your site and that's how you get his site to rise up. Brian: Right. Andrew: It is just a constant, never ending game though because like you said, you do that and then Google does something else and then. But, if you want, if you want to play the game, this is the way the game is played. This is at least the way the game is played behind the scenes. This is the kind of stuff that people don't like saying publicly that they do. Brian: Right, but I think it's a constant chess game and you know, Google is always, you know a few steps ahead but as soon as something happens our community can get together and figure something out then, you know, within a week or two we usually figure out what the big change was and now it's even faster. With enough of us with the groups I'm in, we've got 10s of 1,000s of sites between all of us that we do different things on. Once a big change happens we are able to go back in and figure out the sites that got wiped and wiped out the ones that didn't and determine exactly what happened. Actually, if we have time right now I've got another, a big reveal to everybody. Andrew: I've got time for it. We have these two big ideas we're going to go to, and we will make sure to include, but if you have a big reveal. Brian: Yeah. Let me give this one before I give you the Black Hats, because this is not Black Hat. It's a good little transition from what we were just talking about. With these last shake-ups that just happened, one of the things that was noticed was that some sites were doing exactly the same thing that were using Google Analytics and Google Webmaster tools were de-indexed while ones doing the exact same type of link building, content hosting, everything exactly the same, but the non-Google Analytics ones were saved, and did not get knocked out. Andrew: Oh, really? Brian: Right now I am taking every one of my sites and all my client sites off Google Analytics and off Google Webmaster tools. Getting all of them completely off them. Andrew: I see. If you don't want Google to stop you from doing these gray area things, don't show then what you're doing by installing Google Analytics and Webmaster tools on your site. Brian: Right. I'm getting everything off. Even my completely white-hat clean ones. Everything off, just because there is no good that can come of it. I'm getting this for you right now. I'm getting this link. Andrew: How confident are you about this, that Google Analytics is being used to catch people who are doing the wrong thing? Brian: I am very confident. Andrew: You are? Confident enough to rip it off your sites. Brian: You are just giving them too much. You're giving them information you don't have to. I just sent you a link. There's an open source tool, open source service with the exact same things as Google Analytics. You can get it for free, and it's not tied into Google at all. Andrew: Open source analytics. Let's take a look at it. I'll type it in right here. Brian: You can Google all your information when you're using Google Analytics. You're giving them absolutely every bit of information about your business. They know how much traffic you're getting, how much your leads are worth, what type of marketing you're doing. They just know absolutely every little thing about you. Andrew: This is the free open source web analytics package that you recommend called piwik.org. P-I-W-I-K dot org. I can see right here that this is what people would download and install on their sites. Brian: Right. Download it and install it. It's not particularly difficult to set up. It gives you very similar stuff to Google Analytics. Obviously, Google Analytics has a much bigger brand behind it and will have more to offer, but for most you people out there this will work. Andrew: All right. Let's include that in the program notes, and let's go on to the next big idea? Brian: Yes. Andrew: All right. We've got two Black Hat, or I guess they've all pretty much, to be honest with you, have been Black Hat up until now, but these are the two you especially marked as Black Hat. Brian: In my definition, let me think over what I'm calling Black Hat and what my thoughts are. The stuff I'm going to share with you is not malicious. You're not hurting anybody else's site. You're not doing anything that's detrimental or hurtful to another person or another company, which is where I draw the line at. I'll do stuff that's kind of fun, but it's never anything that will hurt anybody else. We're not going around hacking anybody else's website or doing a link injection stuff or anything that's bad. Andrew: All right. Let's take a look at them. What's the first one. Brian: I think there's a lot of stuff, and it's not evil. Andrew: First one? You go. You take it. Brian: The first one you have listed there is at . . . Andrew: I'll go for it. For instant authority back links and brand building, use dot E-D-U sites. Dot E-D-U means, of course, educational websites, but you have a specific way of getting our links on those edu sites. What's that way? What's that method? Brian: That way is using a cool open source software that everybody is familiar with and have probably used it several times themselves, but college campuses use it a tremendous amount, and that's using a Wiki, which is an open source software that Wikipedia is build off of. It's just a software that anybody can get on, add content, edit existing content, and universities use that, like students will put those up for different projects they're working on for a particular class project for one year. They will put one up, and everybody will be able to share content and ideas that way and keep it all in one central place. Now what happens is sometimes also left wide open, when you don't have to have a username and a password to create or edit content after after a couple years, or a year after the projects gone they don't close it down it just sits there is wide open. Nobody is using it anymore, so you're not hurting anything, but you're able to go get in there and put your content in there. What's cool about this I've gotten these from Harvard and Yale and Princeton and Purdue... everywhere, and what that means is I'm going to put my content in on those sites and get a back-link to it, back link to my site, from all these big major EDUs, which looks great because you're having some really, really high trust in domains, .edu domains, leading back to your site. Andrew: All right, so if I've got this right... in fact before I sum this up and show that list that you've put together for the audience, I think, are you on a Mac? Brian: Yes. Andrew: OK. Great, we should put your Skype on "Do Not Disturb" just so it doesn't make noise every time someone comes on from your Skype list. It's right at the top of your screen, click the green bubble, select the red bubble from the drop down and go to "Do Not Disturb" which won't bring up noise when people come on and off. Brian: And then what's... I've never put this one on before, I'm sorry. Andrew: No, no problem, a lot of people, this is the first time that we've done it and, I mean you and I have done it anyway. Brian: Do not disturb... OK I got it, we're on do not disturb. Andrew: All right. So I can see this, right? A lot of schools decide that they're going to put up a Wiki so that their students can all collaborate on some project, maybe they're all going to do a business class together, maybe they're all going to talk about a science experiment together, they set up a Wiki on their .edu domain, it's our-school.edu/Wikiforscienceproject, use it, they're done using it, next semester comes in, the thing is just sitting there, no one is using it at all. And you say, well guys, here's a black hat tactic, go to this Wiki, and we'll show them how they can find some of these Wikis, go to those Wikis, and add your links with the right anchoring texts. What you're going to get is an authoritative link from a .edu website, an education website which has a lot of authority, with the anchor text that you want, and I asked your before the session, what's a quick way for us to show people how to find these wikis and you put together a list that we're going to give out to people but we should also explain that this is probably going to get blown out very quickly, meaning that a lot of people who are taking this session or who know Brian are going to use these links and then they won't be effective anymore when the schools shut them down. You know what, I'm not sure how I feel about this but I'm much more for open education than I am for expressing how I feel about every tactic we teach. But here's one, this is on Tenooki, oh this is .eu, not .edu. I want an edu one. Brian: Look at this, there's a Berkeley one more up to the top. Andrew: Edu, there we go. All right. Let's take the very first one that happened to come up here. Brian: OK. Andrew: Actually I think they shut this one down. Brian: These things are blowing up pretty, they get knocked out quick. Andrew: There it goes. Now this one is on an... is this an edu site? If it ends in .tw? Brian: I can't say... Andrew: You know what, the main idea is this: find it, create an account in the upper right right here, you can see that you can create an account, create a page within this Wiki and add your links, do it as normally as you can. That's what people are doing right now. Brian: Yep. Andrew: What else do we have? You've got this whole list. My sense is that after we post this it's going to stop working and people are going to have to learn how to Google for .edu sites that have mediaWiki installed on them. This is media Wiki right? Yeah, there it is, powered by media Wiki. All right. Are you using some sites like this right now? Some edu Wikis right now and having them point to your customers? Brian: I don't do this for my customers, this is more just one of the fun things that I like Andrew: That you do for your throw away sites. Brian: Right. Yeah, It's more fun to just be able to, you know, I just like to be able to figure out little things like this, little link building techniques that are kind of, you know just fun things to figure out how to do. It's out of, you're doing it just to figure out the method of doing it. Andrew: Here they are actually. All right, Andrea will have this and she will add to the course notes so that people can take a look at this. This full list here instead of trying to take notes as we go. I think that's pretty much it, let's go on to the big board then and our last tactic. It's also a black hat tactic and this one is control Google's suggested search. Suggested search is this: when you type in, what's a good one for me to type into Google for suggestive search just to illustrate what we're trying to... Brian: Just type in your name. Andrew: OK, Andrew Warner and suggested search is Mixergy and Twitter. Brian: There you go. Andrew: OK, right. Let's see what happens when I type in your name Brian, by the way, Brian Horn. Brian: Do space. Andrew: Oh, space Brian Horn. Wow Brian Horn Linkarati [sp], Brian Horn trial, was there a Brian Horn trial? Brian: Yes [?] Brian Horn that murdered somebody, it's not me. Andrew: Is this you? Are you a murderer, Brian? Brian: I am not. Andrew: I just want to ask you the question. No, this is not you. Brian: That's one of the things I need to go back and get fixed once this trial's over with. Andrew: Oh I see. [??] compete with them but if I do just Brian Horn space, I get Brian Horn Wow, Brian Horn Linkarati, Brian Horn Lincoln Financial. All right, you're saying we can control this and you control this for your clients. Brian: Right. What you do is there's a, all you have to do is have more searches the terms you want then there are going on nationally. Andrew: So, basically what there is there saying what are people searching for with Brian, with the name, with the key word, key phrase, excuse me, Brian Horn in front of it and its most peoples searching for Brian Horn trial so we'll suggest that. The second most common type in phrase with Brian Horn in the beginning is Brian Horn Wow and then third is Brian Horn Linkarati so you're saying if we can just get more people typing in the phrase we want our phrase will show up higher then the phrase that we don't want. How do we do that? I don't have enough time to sit and type this in. Brian: Right, it's all based just on current volume searches. It's not based on strength of websites or quality. It's just based on strength and volume of searches. [?] have more searches for your stuff for other stuff so websites are doing micro-tests. Amazon mechanical Turk is one and the one I like to use for this is a shorttask.com. And this one you can go through and put in, when I did this back in 2010, I was in the middle of a launch. I just started launching and all of the sudden the top suggestion returned my name and was scam and I, Brian Horn Scam, when you click on that there's no pages for it at all. There's nothing. So nobody posted content and putting a bounty up there. A lot of people were, as a launch there were tens of thousands of people hearing about me for the first time so they didn't know who Brian Horn was and checking to make sure I wasn't a scam artist. So I went to Short Task and put in $200 and for five cents a search I was able to pay five cents a search to get my searches put on and I was able to get after about two days it was completely wiped out all of the five terms that I picked in there were all the terms that were showing up underneath my name. Andrew: I see. Brian: So all I don't was this and there are a lot of cool ways you can do this. When I did mine I was just trying to get it off of there so I picked my name I put Facebook and Twitter and then my product Brian Horn SEO and that was it. You can do some really cool stuff. That's what I've done for clients for this one is we put in their name and the phrase free gift afterwards and that would take them right, so you're going to search for somebody and you can put in the term free gift, you can take them right to a squeeze page that normally would not be able to rank for anything and send them right to your best converting page possible. Andrew: I see. I see. All right and of course since there are other people searching for that word and there aren't other people typing in Mixergy gift, if I create the one page that's called Mixergy free gift and I get people to type in on Short Task Mixergy gift over and over that becomes a suggested key word that starts with Mixergy and when people type it in they see the one page that I typed up and when they click on that they go to the page that I want to give me their email address on or to buy. So you just go in here, its five cents per search. You're just saying look, I will pay anyone five cents if they type in the search exactly as I do it. They type it in, they collect their five cents. They do this over and over across multiple people. You start getting your suggested key phrase in there as you want it. Brian: Yeah. The task in there is, I trying to remember exactly what it is, you're asking, the way stuff has to happen go in here search for this particular term and then inside this answer box paste the website comes up at the top of the search results. That just makes sure they go in and do it and it just takes them a couple seconds to do it. That's how you set up that particular task up. And then you just set several of the up. Set three or four of those up and you will own the suggested search terms, on only the search. Andrew: All right. These have really been fun tactics to talk about. This is the kind of thing that most of us talk about, and I get to hear a lot about stuff like this at conferences over a beer. Brian: Yeah. Andrew: But I don't get to hear it in interviews, and I don't get to hear it in courses. If you ask me after we hit stop, after I stop recording, if you say, "Andrew, can you edit out this one piece", I'm not going to do it. So, let's stay friends and not ask for it. Brian: I love sharing this. This is a fun one. Andrew: This is a fun one. Brian: Yeah. [??] Andrew: I urge people to go check it out, and the reason I don't want to is because I think these are all fine. We've got to share what's inside information, and I want people to also get more than this, and that's why I recommend that they check out On Page 1.com [SP], and one is the number one, the numeral one. Brian: Onpage1blog.com. Andrew: Excuse me. Onpagel.com, Onpage1blog.com where you can see some of these tactics in action, and you can learn about others. How does it feel for you to have done this? Brian: Great. Andrew: Good. Me, too. Brian: I love sharing this kind of stuff with everybody. That's the real fun of what we're doing. Once I get to a certain spot, with SEO I can tell people, I can explain to them exactly what I do, and it really wouldn't make a difference because the people are either not going to go out and do it or I'll be able to do it better than most people. Even if I'm not, there are so many people out there that need it in different niches and stuff. It's not going to hurt my bottom line at all to share with people. If somebody hears one of these tips in here that enables them to just make that one little change and use this last tip and send more traffic to a free gift to really have a squeeze page and be able to get a couple more customers out of it each week, that's awesome. Andrew: I was pointing because that was a door again being shut in anger. Brian: Oh, I see. Andrew: You know what? I should have asked you before we started. Is there another secret, another tactic that you can share with people via email if they go over to your site and hit the contact page and say thank you to you. I keep wanting people to connect with the guests. Is there something else that you can link them to that would work or you can tell them? Brian: Yeah. I'll have something set up on that page. We have all those Wikis listed. I'll have something set up on there for them. Andrew: OK. All right. And this is the page right here, on contact on the site. If you want to connect with him and say thank you, I'm going to do it right here. I'm going to say, Brian, thanks for being so open in this course with me. The ones that are open are the ones that are the most fun for me to do, and that's why I had such a good time doing this one. I'm looking forward to the results from the audience. Guys, use these ideas and then let us know what you think. Let me know about the results that you get. I love getting emails like that. Thank you for being a part of this. Brian, thanks. Brian: Thank you so much.