Andrew:	This course is about how to get people to read your stuff and buy your stuff and it's led by this guy, where is he, Timothy Sykes, the founder and blogger of this site, timothysykes.com. This is a blog that has generated $3.3 million in 2011, that's how much he's generated as a blogger. 

He's also parlayed his success as a blogger into owning a collection, a growing collection of web properties including this site right here, profit.ly, which is community of over 12,000 traders who share their performances and trade openly to help each other learn and improve. I'm Andrew Warner, founder of Mixergy, where proven founders like Timothy Sykes, where they teach. 

Tim, I want to bring up your slide, then I want to ask you a couple of questions before we get into what you're going to teach. There are two things that I've noticed about this. First of all, I didn't read the course topic the way you wrote it and the second thing that I noticed here is all the slides you're going to show us look like this. No screen shots, no Web. We've got all this Webinar equipment here, you're not using any of it. Tell me about this, why?

Tim:	First of all, I like the fact that you said getting people to read your stuff, when I say getting people to read your s***.

Andrew:	Yeah, I know.

Tim:	That's just number one.

Andrew:	Did I just wuss out? 

Tim:	You did. You did.

Andrew:	I did.

Tim:	I'd like to thank your sponsors, some tax attorneys who will help you grow your small business. 

Andrew:	There are no sponsors.

Tim:	It's f****** cool. You're a f****** sellout. It's all right.

Andrew:	This goes against your personality. You want to say it raw and I cleaned it up. Also the design, tell me about the design here and then let's get into the course. But there's a reason why all these slides look like this.

Tim:	So I design like s***. I'm dressed like s***. I write s***. It's more just about the whole frame of mind where people think you have to dress everything up, you have put all these infographics, you have to put cool buttons and all that stuff and you don't. 

Obviously, it helps to hire people and get conversion software and heat maps and all that crap, but for content and content alone, just get your voice out there. Get your meaning across and by the end of this Webinar you're going to know my f****** meaning.

Andrew:	Well, that is true. We are going to get to know your f****** meaning.

Tim:	Hey, you swore, congrats. 

Andrew:	I do it.

Tim:	It's fun being crude.

Andrew:	I just lost all professionalism. People will unsubscribe in droves. All right. Let's get into it. You want to start with the first slide up here? Let me bring it up.

Tim:	Sure. And I should say that $3.3 million was in 2011 alone. Since I've been a blogger over 4 years now I'm up to over $5 million, which is very good considering I only have like 1000 daily readers. It's nothing.

Andrew:	Actually when we started, first of all I've watched your revenue grow and grow and grow, it's not like you've been saying 3.3 forever, it's just been growing to that and that's really cool to see. The other thing that I've noticed over the years is that my traffic has gotten bigger than your traffic. 

You're 1000 a day, I'm doing I don't know how many, several thousands a day, but I'm not generating your revenue. So I want to know how to get people to read my stuff, but my interest in having you on, the selfish interest that I have is how do you get so many people to buy from you? Millions of dollars.

Tim:	I crafted this Webinar specifically for people like you. I'm in a very small segment. You're jumping ahead in slides.

Andrew:	All right. You take me to the first slide and I'll wait patiently, but you know my ulterior motive here is I want you to teach other people, but I always come into these courses with the idea that I want to use this because I'd like to get my revenue up also. 

Tim:	That's good. This is a course designed specifically for people like Andrew Warner who are polite and they don't want to burn bridges and they want to grow their business. The number one question, why does someone need to read, listen or watch what you have to say? 

This should always be first and foremost on your mind when you are a content provider. I don't care if you're a blogger, podcaster, porn star, wrestler, TV star, sushi chef, why should people want you? Why do they need your services? Now go to number two. Let's do this. 

Andrew:	All right. And why do people need your services? Do you want to talk about that? What is it about your site that you feel people absolutely have to have, because you know what, I know you, but I also know that there are a lot of other sites like this site out there where people teach how to trade. What is it specifically about timothysykes.com that people absolutely have to read? 

Tim:	You're jumping the slides again.

Andrew:	I am jumping.

Tim:	And this is basically it. This is what this whole Webinar is about. People need me whether I swear, I mean some of my best customers they're like, I f****** hate you dude, you're an asshole, but I need you because you give me good information. That is the single best relationship that you can have where they're so conflicted in their mind. And you're kind of teasing them, like a hot girl teases nerds. You know, where, like, you don't want to like that hot girl. She's superficial, she's bitchy. She hates children and pets. But you still want to f*** her. I apologize to you hot girls who are out there. Obviously I'm speaking from personal experience. Is this public? This is premium, right?

Andrew:	It's premium, it's semi-public.

Tim:	This is premium. So, you know, if you can try and use that hot girl mentality to just mind f*** your students. Which is what I think I've done. Where they need me because I give good stock information. I work my ass off with daily watch words, research reports, trade alerts. I'm always looking and they need me. 

So this is the answer to the question, or potential answers. Why should people listen to you? Do you want to educate them? Do you want to entertain them? Or do you want to intrigue them? Flip this slide [??].

Andrew:	[??] to me, there's the next slide.

Tim:	Yes, it is. I'm just taking control of my own powers.

Andrew:	I figured actually, that this is a little bit painful for you.

Tim:	This is new. By the way, this power point, this kind of half assed job on a power point is what all of my instructional DVDs which have sold millions of dollars are framed like. Keep it very simple, no graphics. I just try and plant a thought in your mind. This is . . . [??] 

Andrew:	You know what, and I feel guilty when I put my stuff out there. I keep wanted more shots like this, like this, like this. And you're telling me, Andrew, look at the face you're making, you're saying, 'Andrew, you're spending too much time on that.'

Tim:	I have a message to deliver. This is what I want to deliver. All that other s***, this isn't Vegas. We don't need to glitz and glam it up. Let's just f****** get to this.

Andrew:	All right. That's reassuring to hear. Let's get to it then. So the first one, 'Wannabe premium blogger answer'.

Tim:	So this is basically wannabe premium blogger aka Andrew Warner. Where you think that you just have to educate them. You pound them with education. Look at all my interviews. How many f****** interviews do you have now? A thousand, I can't even keep track. Educate, educate, educate. 

Well, guess what, premium wannabe blogger Andrew Warner? You shouldn't just pound education. Remember, Americans hate education. You can't just focus on education because that's a failing system. So you might get a few people who are hard care and they like watching the learning channel and the history channel. But guess what? People like 'A Cold Case' and 'CSI', and s*** like that much more than they watch truly educational stuff.

Andrew:	I see. And that is the advice I kept getting. Frankly, it did get me pretty far. But you're saying it's not going to really take me any further than this or much further than this. Because all I am doing and it's true. I just keep pounding the need for learning stuff that I can use for being actionable. And you're saying, 'Andrew, no. It's not enough.' But that's what everyone else told me.

Tim:	That useful. It's part of the solution. Go to the next slide.

Andrew:	All right. Let's go to the next slide. I'm going to bring it up right here.

Tim:	Wannabe popular blogger. They think that you have to entertain them. This is like, we're all think we're the next TMZ or Corezillin [SP] or Just Jerrod [SP] where you put up, I can ask cheeseburger. You put up a funny picture of a cat or a picture of a celebrity who looks like a cat where you just entertain them. This is wrong also. All of these answers are wrong. You can't just educate them. You can't just entertain them. 

I'm saying you will get a small segment. But the way that I've succeeded with my truly 1,000 unique visitors a day. That's it. It's a 1,000 unique visitors. But they're probably like 800 or 700 returning every single day. I have such a small little place in the world. Go to the next slide.

Andrew:	All right. By the way, I can't stand these guys who only do entertainment. I don't know what the point is for me. Sometimes I do get sucked into them. Frankly, some of the tech bloggers seem to just be into entertainment and I get sucked in a little bit. All right, you want to go to the next slide.

Tim:	People want to be popular. You have to remember, most bloggers are f****** nerds which is why I think the beautiful girl mind f****** strategy works so well. If you want to be a mainstream blogger, you have to intrigue them. Let's make an analogy that no one has ever thought of where you're saying, I don't know, really I can't even think of anything. I've been on a 5 day bender in Miami as I told you. But it's [??]. This is one of the benefits of making millions of dollars a year in this industry. You can do it from anywhere. I had a good time in Miami. 

But you don't necessarily have to put out these long thought provoking pieces. There's a lot of them. I'll give you an example, daily ticker on Yahoo Finance, which is a great video show. They did this long piece on Apple and their employees who build the little iPhones in China at the [??] facility. Did you read this article, Andrew?

Andrew:	I didn't read it there. I thought there were a few other people who did a piece on that.

Tim:	Everyone started doing pieces on it and everyone was trying to be like, what does this say about our society? What does this say about our world? There's 400,000 Chinese people in cramped conditions. And guess what, Apple stock is hitting f****** all time highs. So the real world said, f*** you, you little measly bloggers. We don't care about your thought provoking articles. So I don't thing that's the solution because I read it and I shared it so technically it was a win for Daily Ticker but the stock market didn't listen so I think that's a negative for Daily Ticker because when you want to post a thought provoking piece you want to see your influence, you want to see your piece have influence.

If you're posting about Apple and s***ting working conditions, you want an investigation to begin. You want changes to be made and the stock market is the ultimate indicator and it shrugged it off.

Andrew:	I see. And you're saying that when you do a blog post you do move the market, you do get people to buy or sell it?

Tim:	Well, I don't want to move the market but I do make people think and it's definitely meaningful in my subscribers. It's not meaningful in the real world. Nothing changes in the stock market and it's always going to be corrupt. I expose scams all of the time. [Sanjay Sabnani], go  f*** yourself. But people like him, they're always going to be around and that's one of Andrew's other guests. I don't know if he did a premium thing on how to build a pump and dump and get away with it.

You know, nothing really changes that I write about. I've predicted investigations and stuff but it's meaningful for my readers. So there's two different kinds of being meaningful, where you can try and influence the world and win a Pulitzer Prize or something or you can really be meaningful to teaching people who are paying you and I think that's much more important if you want to make a lot of money and get people to buy your s***.

Andrew:	All right. Well, I want people to read it more and yeah, I do want them to buy it. So you want to look at, let's look at the next slide then.

Tim:	 Yeah, keep going.

Andrew:	  There we go. This is your answer.

Tim:	 This is it. It's not complex. It's just mix in all three. Every time I write a blog post, every time I do a watch list I'm always trying to think about mixing a little entertainment, mixing in a little education and mixing in a little thought provoking. No different than this Webinar that
I'm giving where you might crack a smile if you're laid back. You might get a little pissed off if you're not laid back. If you're Sanjay Sabnani you're going to be like, damn, that little Jew site, right? I don't know.

That's not really how he talks but I stir up emotions but you're getting my point where this is how you have to think about each blog post. Also, you can't just have tons of free blog posts and nothing else. Every blog post is a tool to sell something and this is...

Andrew:	Let me take a look at this.

Tim:	It's kind of like a moving advertisement.

Andrew:	 I have got to interrupt. You're saying that we need to include all three which is, here let me bring up that slide and then I want to push back in a moment here or I want to push forward. You say, educate them but don't just be a boring educator like the History Channel and entertain them but don't just be like...

Tim:	Useless.

Andrew:	I can't think of who's just entertainment.

Tim:	[?] website.

Andrew:	And intrigue them. Let me suggest this, let's go over to your website and tell me about one blog post that shows the mixing of the three of them before you get into...

Tim:	Sure. Pick any of them.

Andrew:	All right. I'm going to pull up your website right here.

Tim:	Let's see what you have got.

Andrew:	All right. This is your site. Let's go to the blog.

Tim:	You like my little...

Andrew:	  Or do you want me to search for one? Is there one I could Google for?

Tim:	Go to Profit.ly versus Facebook Sales Growth, the second one.

Andrew:	  The second one, Profit.ly versus Facebook Sales Growth.

Tim:	Yeah. So this is a simple graphic of Facebook filed their S1 which is their IPO so that you can see their financials. It's a f****** beautiful thing going from a few hundred million in revenue just five years ago and now they're doing $4 billion and you might not be able to see it but they're making a billion dollars in 2011. So that's pretty nice. I mean anybody who's into finance and just thinks about the implication of that, that's beautiful.

Andrew:	  Mm-hmm.

Tim:	 Totally irrelevant for me because you know, Facebook is just some random website but then I make the comparison, scroll down a little bit more and you see a second graphic with Profit.ly sales growth, which is one of my websites. And just over five months, we don't have five years, we have five months. And we've gone from basically $2000 a month up to what was that, $30,000 then $70,000 then $130,000 and then $230,000. And now you know, we're halfway done through February and we're already over $300,000. So you kind of make the comparison. So I'm inadvertently bragging about Profit.ly, giving credibility to one of my own websites while showing you Facebook to think about that whole mind f****** where the internet is just becoming so huge. So I'm educating you, I'm intriguing you and I'm entertaining you with two simple graphics all while delivering myself credibility because now you see Profit.ly is growing fast. 

Andrew:	All right. How long does it take you to come up with a concept that led to that site, the idea of comparing your site to theirs?

Tim:	Yeah, I mean, I planned to do a Facebook blog post. I was just going to say the most beautiful chart in the world. And it was basically just going to be a way to get people to my website because then a little popup comes up and you sign up for my seven free video lessons, and I capture your e-mail and I spam you forever.

Andrew:	Well, let me see where that is actually, hang on. Wait, if you say you spam people forever.

Tim:	You're probably cookied out.

Andrew:	This is, right here.

Tim:	You're probably cookied out. No no, it would be a popup.

Andrew:	Oh, right, right. That's when you log in for the first time.

Tim:	You have one very similar. 

Andrew:	You got that from Neil Patel.

Tim:	I did! I did!

Andrew:	Yes.

Tim:	(?) ho hi Neil Patel. And then also but look on the right hand side. You know, it's good for people to go to my website if you see that big thing in black, Become a Millionaire. Do you see that box? Scroll up a little bit.

Andrew:	Right here, this thing right here, Tim's challenge.

Tim:	Yeah, tell a Millionaire, so then you apply for my trading challenge which is like my, all my VIP students.

Andrew:	Okay. By the way, that plug in that we're talking about. Neil Patel put together, I don't even know what the name of the plug in is, but, if you go to QuickSprout you'll see that he create, he had it created for him. And the idea there is the first time people come to your site you want to grab their e-mail address. And then every time after that they shouldn't be asked that anymore. In fact, here, left me see if I could trigger that on your site. By just going back. Look at what I was looking at before. This is the original home page. This is what I saw the first time I logged in. And we do something like this on Mixergy too. We do Mixergy/....

Tim:	How many e-mails are you collecting a day?

Andrew:	Uhh, over a hundred easily. I was obviously looking at it earlier.

Tim:	So that sucks. Because I'm collecting over a hundred a day and my traffic is like 1/10 of yours.

Andrew:	That does suck. Why do you think you're doing more with this then I'm doing with this?

Tim:	Because of my three f****** bullet points!

Andrew:	Alright let's see how you're intriguing here, what is it, intrigue, educate and entertain.

Tim:	Yes.

Andrew:	I don't see that. I see here because you're offering somebody a clear benefit, $30,000 in seven days.

Tim:	Oh, I'm talking about blog post content. This is what my India…

Andrew:	Oh, okay. Because your blog point, blog post.

Tim:	Yeah, my Indians created that whole thing. That's all heat mapped out and all that crap. I'm saying, you know that's not my specialty. I'm Jewish, Jewish people don't know that stuff. We know how to mind f***, kind of like a hot girl. 

Andrew:	All right, okay. So your blog posts which educate, entertain, intrigue and mind f*** bring people to the site and the first thing that you ask them to do when they come to the site is give you their e-mail address. That way you can keep following up and selling them.

Tim:	Yeah, but you know, they're going to remember that. I mean, that little Facebook graphic is memorable. And then, Profit.ly, I'm kind of just like sneaking in there. Like no one gives a s***, oh we went from 2,000 to 300,000 a month in sales. Okay, that's good, but Facebook is 4 billion. But it's just, I'm implanting a little mindset that, look, you know Profit.ly is growing fast.

Andrew:	All right. And then, that, okay I want to get into that. That little mindset that you're growing fast. 

Tim:	You're planting a seed.

Andrew:	You're planting a seed. Let's go to the next idea and I'm going to come back to the seed and how you do it. Here's the next big slide. 

Tim:	So, going back to number one, why does someone need to read, listen or watch what I have to say? And, go to the next slide.

Andrew:	OK.

Tim:	It's very simple. I just keep it, only one question and then one answer. And the answer is, here's, I'm educating people. So I answer it in different ways. I've made roughly 5 million dollars in 4 years off my roughly 1,000 daily blog users. So this tells you something that I'm doing is very good because I don't advertise. I don't spend a lot of money, I don't have partners, I've burned every bridge I've ever created. It's just me. It's me versus the world. 

And, you know, it's cool that I've made millions. And now I'm obviously on track. I mean, we'll do 5 million this year. I mean it took me a while to build up to 5 million over 4 years, but now I'm in the right place because I'm thinking right and I have the right perspective so. This is my educational answer. Go to the next slide. Let me give you a different kind of answer why you need to listen to me.

Andrew:	Okay.

Tim:	And this, making 5 million dollars over 4 years, that's good money. But it's more impressive that I've done it from home, multiple homes, while visiting, it's actually it's over like 20 countries. So, you know I have an upcoming website called JewGreedy.com where I'm going to show you everything because I've been cataloging like a fanatic everywhere that I've gone. You know, I just spent $30,000 as I was telling you in like four days in Miami. So, you know there's a lot of people like investment bankers who make a million dollars a year. And they're selfish pricks and they serve no purpose whatsoever and you just want to kill them all. 

But they're working their ass off all the time. They have no time to travel. You ask them when's the last time they take a vacation, like, they do go St. Bart's for like a day meeting and then fly back on Goldman Sachs private jet. What I do is a little different. Like I get to go away. I'm going to Italy for half of March just to chill. And that's the beautiful thing about the blog business. If you put your content out right and Google picks it up and you mind f*** people right, you know, then they just start buying automatically. And you're making money, not passively completely, but you know, wisely.

Andrew:	Okay, you're saying. By the way, JewGreedy.com is your website where you're going to show everything that you buy, everything that you spend money on and enjoy, as a way of...

Tim:	Excessive. I'm not going to, like, this isn't Blippy. Blippy failed. I'm not going to show you, oh I bought a thing of toothpaste. This is going to be like my excessive, you know, these are my splurges. Just to try and inspire you to show, look like I am making the money. It's also credibility because there's a lot of people out there who claim to make a lot of money and then you go to their little f****** house in Austin, Texas and it sucks.

Andrew:	Right, and as you told me in private, it also enables you to write off a lot of your purchases because now they're content creation.

Tim:	Yeah, it's part of my business. So you know, some of the best things. You have to create credibility which we'll get into in a second.

Andrew:	All right, so you're saying we need to. First of all, I've got to tell you. I'm going to keep going with these slides, but, my belief is if somebody came into this program and they made it this far they know why they need to listen to you. They understand that you've done this with revenue. You've done this enjoying your life and now this next one. But I'll go along with it because you've got it on here and you're probably going to yell if I don't go with these slides exactly as you put them in. But I want to make sure that we can duplicate this.

Tim:	And the next one, and the next one. NOW! Show the next one!!

Andrew:	Alright, let's go into the next big slide here. And this is the next big reason.

Tim:	I've done a piss poor job monetizing and my niche is so small, aka, the opportunity is infinitely bigger for you if you go down the right path. And that's, I'm so excited about this.

Andrew:	I see. So you're saying I can do even more than you can because you picked a small niche.

Tim:	Niche'.

Andrew:	Niche'. 

Tim:	Niche'.

Andrew:	It's not pronounced niche?

Tim:	I don't know, I just like saying Niche'.

Andrew:	All right. 

Tim:	No, exactly. And that's it. You and I have the similar subscriber amounts and sadly I feel that you are not doing 3.5 million a year or 5 million a year.

Andrew:	I'm not doing anywhere near what you're doing. I'm doing well, finally, because I finally listened to you and created my own product you've been telling me forever to do.

Tim:	Well, well is a matter of perspective. I mean, you still can't afford a bookcase it looks like. Look at that thing behind you. Look at all my books. Are you trying to be credible, like look at all the books I've read. I'll show you my f****** bookcase. I have a ladder to get to all my books. Does that make me more credible?

Andrew:	You know what?

Tim Mr. F****** Marketing, Mr. Wanna be mind f****** marketing man?

Andrew:	You're absolutely right. That's why it's in the pile there. People mostly say, boy have you read those books? What they don't realize is, I'm renting an office from Regis. They give me desks but they don't offer bookcases. So I just pile it on one of the desks that they give me. I could probably afford a bookcase but I get your point.

Tim Let me just show you my office. You can't see it, oh that's Central Park. Ha ha, no Regis office for me. I'm sorry.

Andrew:	So, you know, I've got to tell you. First of all I'm getting a real discomfort here. Because I keep thinking about my. I'm loving this conversation but at the same time I'm thinking. The person who's listening to us is saying, I am tired of Tim Sykes showing off with all the stuff he has. Tell me what to do! Probably thinking to themselves, that plug in that he told me is maybe the most actionable thing I learned so far. But we'll get to more actionable stuff. 

Tim:	No, it's literally having the right mindset. It's not about actionable. I know you want like a list of plug in's that you use. Plug in's will not make you this money. It's having the right frame of mind on every blog post, every video. When you did a video for me we did like a nearly a two hour video a few weeks ago. And you like plugged some f****** advertiser like, it was like 90 minutes in. And if you look at the Wistia stats, good video plug in, right? Like no one listens that long, or very few people. Like you weren't in the right mindset. And your advertisers whether they know it or not, are getting f***ed.

Andrew:	Oh, this was my own product that I was plugging, so I'm the one who's getting screwed here. And you did tell me, Andrew, why did you wait until the end of the interview in order to talk about it. And you said, Andrew did you notice what I did?? I promoted throughout your interview and I made sure people found about it. And now at the end when you're asking me if I want to plug anything, I don't even need it. Because you're saying you have the right mindset to sell, and I don't. And it's true.

Tim:	Listen, I'm subtly teaching people through this. They might not even understand it. Internet trickery has gotten so weird in my head. But throughout the interview, like, I'm showing you Central Park, I'm talking about the money, I'm namedropping places that I've been and places that I'm going. I'm subtly, you know, I have the right frame of mind.

Andrew:	Okay.

Tim:	It's not, it's not an accident. It's product placement throughout your entire video, and you need product placement throughout your entire blog post. It's the same exact thing, whether you're mentioning your specific products or your mentioning cool places and cool things that you know your people want.

Andrew:	I see. So while we're writing our blog, if I'm writing a blog post about random, how to rank high in search engines. Throughout I should be saying, 'And because I rank high in search engines, I'm sitting on a beach somewhere,' or whatever it is that's my own product placement?

Tim:	Exactly. You need to . . .

Andrew:	It doesn't have to be sitting on a beach, that's your thing, but it has to be something . . .

Tim:	It could . . .

Andrew:	. . . for me.

Tim:	. . . It could be anything. You're just mentioning stuff from real life. A:	it makes you more realistic because you have all these hired Indians, no offense to Indians out there, but you have these people who are paid to write blog posts and you can sense the advertising a mile away. If you're just real and, I know, I go over the top, I know I'm a dick about it, but now people know, 'Oh, you're in Miami.' 'Oh, you're going to Italy for two weeks.' 'Oh, you live by Central Park.' These are little hints that I'm successful so I have one ugly PowerPoint that says I made $5 million but I've also plugged several things in there so that you know, look, this is how I'm spending my money.

Andrew:	I see. All right. So let's go then on to the next one. What is the next one? And I'm going to ask you in a bit also, actually let me ask you right now. How do we know what that one thing is for us? For you, it really works with your audience, the people who are coming to you to learn how to make money with Penny Stocks. It makes sense for you to excite these guys by saying, 'I'm on a jet.' 'I'm on a boat.' 'I'm in Miami, I'm goin-,' and all these things, 'Here's the look outside my window.' All these things excite your audience. How do we know what that, what those hooks are for our audiences?

Tim:	This is like slide number 27, or something.

Andrew:	All right. I'm going to go with your slide. Let's pull them up. What's the next one that we [laughs] . . .

Tim:	It's a good . . .

Andrew:	. . . do bring up here?

Tim:	. . . question, because everyone's audience is different and I can't give, you have to find out what your audience likes and then you have to go into it. Obviously, I teach people how to make money and the stock market, I'm a money blogger. I have to brag about my money and just show that I'm real because there are a lot of "money launderers" out there who don't make any money. So I have to establish credibility and I need to inspire people. That's what I know works with my audience. Not to mention getting reviews and stuff like that. So . . . [??] . . .

Andrew:	Can I tell you, by the way? I had another stock blogger on who saw that you were on. I went to do an interview with the guy and before the interview started, he was telling me basically, 'Andrew, I need your help. I'm trying to figure this out.' There was jack, nothing going on there and I was saying to myself, 'He is so good at selling, he's about to come to my audience and BS them the whole way through.' And so I had to find a way out just 'cuz I couldn't respect the guy, and it's not in me to call him out. I know if I were you, I would get on the interview anyway and call him out . . .

Tim:	[??] That'd be f****** awesome.

Andrew:	It's not in me. I had to, I said, 'We're having some tech issues. I'm sorry. I don't know what's going on here but we got to, we got to go.' 

Tim:	You f******, see . . .

Andrew:	'My camera's not working. I can't make this work.'

Tim:	You f****** pussy. It's your duty to expose these people. You're like that . . .

Andrew:	I feel it's my duty to . . . 

Tim:	Then you're like the . . .

Andrew:	. . . expose the good part of the people.

Tim:	. . . you're like the police officer who witnesses somebody raping somebody and then you're like, 'Oh, I'm off duty. Let me go eat a donut.'

Andrew:	This guy wasn't going anywhere. People weren't buying his stuff and I wasn't going to let . . .

Tim:	You don't know that. He might hire masters like Neil Patel and then his voice doesn't even matter because there's so many f****** widgets and plug-ins going on that he'll collect the people's emails and sell them something. Stock people are very desperate and I'm telling you, if I wasn't so emotional and if I wasn't so in your face, I could probably do even better, but I like doing this.

Andrew:	All right. I question my direction with that. I do feel, though, that my goal is to . . .

Tim:	Pass him to me. I'll f****** expose him. I would love to. I'll write a blog post out of it, I'll create a whole product around it.

Andrew:	Well . . .

Tim:	Next slide.

Andrew:	. . . actually, that I would like. I've suggested a few times, to guys who I thought were a little suspicious on the stock side that they do interviews with you and me on together.

Tim:	Anybody. I'm down to interview anybody who you . . .

Andrew:	I'm still open to ask.

Tim:	. . . think is . . .

Andrew:	The problem is you were in Haiti at the time, or I don't know where. You were in the Fijis and you said, 'Andrew, Internet stinks here.'

Tim:	Oh, the Maldives.

Andrew:	And the guy was on the hook at the time for a quick interview with you, 'cuz he was feeling confident, but by the time you got back, whatever confidence he had in himself was gone.

Tim:	Next slide.

Andrew:	All right. Next slide. Let's go to the next one. Next one is this.

Tim:	To make the most money you need to appeal to all the senses of your subscribers/readers/viewers, whatever you want to call them. And you need to get to know who your people are. As I said, my people love money so I'm all about money. In real life, if you meet me, and this is kind of funny because people say this, they're like, 'Tim, you're not the same person on your blog.' No s***, Sherlock. Right? I have an alter ego for my blog that's specifically tailored to sales. 

One time when I did an interview with Andrew a few months ago, he's like, 'Which personality are you going to bring out this time?' I'm like, 'I don't even know, dude.' I create these things specifically for selling sometimes it's just like a diary when I'm just pissed off that some of my people aren't getting what I'm teaching so I just rant on them. It tries to, I try different things. I've learned in a very, very tough way not just once, but multiple times, never to be political, like don't say, "Oh, I think Sarah Palin's a f****** moron." I had like 20 cancellations with that. 

Andrew:	Wow.

Tim:	You need to learn about your subscribers, and you need to ask them questions, and you need to test out different catch phrases. 

Andrew:	How do you test. . . Oh, this is great. How do you test catch phrases? 

Tim:	You just throw out different little ideas. So, you might say, "Where should I go this weekend?" You don't give a f*** where they think that you should go, because they're, you know, internet losers, right, and you already have your plans, but you set this stuff up. So, you ask them their opinion, and then maybe you see a consensus. It's interesting to test them informally, not like PollDaddy, or something like that, where they know it's a poll, but I'm saying mind f*** them. 

Andrew:	How? How do you mind f*** someone? 

Tim:	Literally, I have asked people, "Do you like this? Do you like this? Should I go outside and enjoy it, or should I work today?" I'm basically planting a thing in my mind that, yes, I can work from this beautiful beach, or something, yes, there's Wi-fi, but am I dedicated? Do you want me to be more dedicated, or do you want me to be more of a figurehead? 

Andrew:	Oh, and based on their responses, you're saying, right, if they were, and I know my audience would do it. My audience would go, "Congratulations on the view, but screw that. Get back to work because you've got meaningful stuff to do." 

Tim:	Yeah.

Andrew:	That's how I would know what they were about. 

Tim:	So, and the beautiful thing is I always ask them, or I try to ask them, on Facebook, on a Facebook wall. So, for example, I was in Jamaica a few weeks ago, actually a little business, a little fun, but there were some good meetings that I had on. I didn't have my camera, I just took a picture off of Google, and I was like, "Check out this view. Should I have a conference here?" I had like 80 responses on Facebook, so it gets pushed up to Facebook so everyone knows I'm in Jamaica. They know that I'm going to throw a conference, and my stupid subscribers are telling the whole world about this inadvertently. 

Andrew:	Because they're commenting on your post there.

Tim:	So, I mind f*** them, and they advertise for me. It is beautiful. I'm not going to throw a conference in Jamaica. I have no intention. I hate Jamaica. We have a conference in Vegas every single year, that's not going to change, but, just the thought of it, just putting it out there. So, you need to use your subscribers, they're more than just PayPal receipts. You can use them to advertise, and you can poll them and create a whole business model.

Andrew:	You just called your subscribers stupid. How do you test whether calling your subscribers stupid works or not. Do you just put it out there and see what people do? 

Tim:	Yeah. I mean, I think the way that many of my subscribers act reinforces the fact that I say that they're stupid and I'm right. If I said that they were geniuses, their actions and what they say in the chat room would prove that I'm a liar. So, all I have to do is try to be honest. 

This one guy, you know, we're watching this stock hit $32 today. It's going up all the way, it shows no signs of stopping, and this guy's like, "Oh, there's a negative reversal trend going on." 

I was like, "Are you a f****** moron? There's no reversal trend going on." Then it went to $33, and then $34. I kept messaging all my subscribers - I have a nice little chat feature that I built so I can message all of them - and I quoted his little thing in the chat room, like, "Oh, $32 is definitely the top. It's going to go down." I asked all of the subscribers, like 1500 people were getting this message, and I was like, "It's at $33, maybe this is the top. Oh, wait. It's at $34. Where is the top? This guy's a f****** moron!"

So, I trashed him and built my own credibility, and everyone loved it. 

Andrew:	All right. Let's go to the next big slide here. Here we go. 

Tim:	How do you know what content will be most effective and popular? Go to the next slide. 

Andrew:	That's what we were just talking about there. Let's go on to this one. 

Tim:	Yeah, I planned this. It's pretty well-planned, just too fast for PowerPoints. 

This is another question that we didn't talk about. Where do find the most/highest paying subscribers? The two questions, the answer is related. So, go to the next one, because you don't want just any subscribers. 

I mean, you can go to like Sanjay Sabnani's CrowdGather forums and supposedly get hundreds of millions of views a month, but somehow, his company can't grow or make any money, so where do you find these people? 

Forget about just what anybody thinks. I don't care what the homeless guy outside my building thinks. He thinks it's cold out. Yeah, but he can't afford a jacket. So what? 

Andrew:	I've got to say, too, for people who don't know who Sanjay is, he runs a business called CrowdGather. It's public. They run online forums which are really active, and Tim, you've ripped into him a few times. 

Tim:	And the stock is down 99% since. 

Andrew:	All right. He does have very active forums. For a while they were ripping into you. 

Tim:	He has active forums. They do similarly 3 million a year, but he loses millions each quarter. He loses 3 million a year also. So he hasn't found a way to monetize his active forums because, again, you have a forum of homeless people but that's, where are the homeless people going to go? They're going to go like the shelter or something. There's no business around there. What, are you going to try and sell Rolexes at the homeless shelter? Like, that's useless.

Andrew:	Let's go to the next big slide here, here it is.

Tim:	They just want free soup. You don't, you don't assume that you know anything about your subscribers. You don't assume, where you think that they know where they hang out. Like if you want to be in real like and you say, okay, I want to go after rich people, you know. So con artists typically move into like rich neighborhoods and they dress up and they max out their credit cards. And they look ritzy, and they go to the country club, and they try and scam them, you know their neighbors. 

On the internet you don't know what is rich. I think this would be a fantastic plug in if any of you guys are entrepreneurs. Where you could get more specific demographics and, you know, I know Alexi and Quantcast has it but their analytics suck. You don't know where the good people are and you don't know what the good people want you to say. So you have to try everything and look everywhere. This is my whole thing. You test out different things. I make fun of Jews, I make of black people, I talk about the money that I make. 

I try and set off little time bombs, you know, that make people remember me. And you can love me or you can hate me, and a lot of people love me for being so open, and a lot of people hate me. But you create this kind of controversy. And as long as you have premium content that is useful to back it up. I'm not saying, like, create controversy for no reason. I'm not a f****** Kardashian. But, well I guess they have premium products to back it up to. So they're smart, you know. Like Ryan Seacrest, I mean, you've got to have premium products eventually. Andrew...

Andrew:	I'm writing a note here because I want to come back and ask you about how to create those first premium products. So you're saying, you just try everywhere. And actually I remember telling you that, maybe it was Adarsh, the guy who first introduced us and said, Tim would like to be interviewed. I remembered years afterwards I said, why did Tim want to be interviewed? Was he a fan i was thinking to myself? And Adarsh says, oh, we were just Googling around we saw that he could get on your website. We didn't know anything about you, and we said, so we e-mailed and to see if we could get interviewed. And I guess something about this site hit for you, but it was one of these little tests, one of these little time bombs. And because it hit, you came back.

Tim:	I, yeah. I mean I've gotten, surprisingly I've gotten a lot of customers from you. Not necessarily who want to be stock traders but it gets the story out there. And maybe they have a friend, and I get referrals. You know, it's very strange, you just throw stuff out there and with the internet it. Everybody underestimates, not necessarily the viral nature, because you know some videos some things go viral and gets like a million page use and everybody wants to, you know, see the next squirrel that can like dance or some s***. But I'm saying even if you have a few thousand views, you can't underestimate what a few thousands views on a video on You Tube means.

Andrew:	Really?

Tim:	If it's memorable. My most successful video I think has like 130,000 views. Most of my videos, I have like 70 videos on You Tube, most of them get between 5 and 10,000 views.

Andrew:	I was wondering. You're so competitive. When I saw 5,000 on one of your videos I said, is Tim really frustrated because not enough people watch it? More people watch these skateboarders hit a wall

Tim:	Again my 3.3 million, you know 3.5 including my trading profits, you know in the millions per year is off literally roughly less than 2,000 people. So if I can make a meaningful video and get through to them, that's much more important than creating something that's, you know, what was that popular one with Planet of the Apes, you know, where the ape gets the gun and starts shooting the Africans. And it's like Chimp with an AK47. 

Andrew:	Oh, I never saw that.

Tim:	And it got like millions of views and the movie was a hit. But now it's totally useless, a year later. You know, my videos are, I try to make them evergreen. So like there was a video where you know we did, what was that, that courtroom scene from A Few Good Men. Like, you can't handle the truth! And I played Jew Nicholson instead of Jack Nicholson. And I'm like, You Can't Handle the Pump! You know, so it was similar.

Andrew:	As in Pump and Dump.

Tim:	Yeah, and it's still relevant now. And people still come to me, you know, and I do music videos. Stuff like that works.

Andrew:	Alright, next big one.

Tim:	Next.

Andrew:	Write blog posts, make videos, webinars, podcasts, blogs, tweets, Facebook, Google Plus, updates, everything.

Tim:	You didn't switch it out on C.

Andrew:	Oh I see, here it is. 

Tim:	And this is it. Like some people they say, oh I don't like twitter, oh I don't like Google plus, you know. I don't know if I should, they don't know what kind of content to do. Literally everything on this list I've tried. There's probably even more stuff that I haven't tried that I need to try. My best example is Tim Radio where I tried podcasts with other successful traders. A very useful tool in my mind. My audience didn't like it so I killed it within two weeks. 

They loved blog posts, they loved video lessons. They used to love DVDs, but as I was saying in my last interview with you Andrew, DVDs are out, video lessons are in, so I use screener and I have 500 plus video lessons. I don't care the format as long as I can teach and my people tell me what format to use based on the popularity and feedback. 

Andrew:	As long as we're talking attitude here, tell me about the confidence that it takes to say, I know anything to the world. I asked this of Jason Fried, the founder of 37signals. I said, at what point did you feel like you could tell the world how to do business? He said he doesn't feel that he does, but I believe that he does. I know that you do. 

You tell people how to trade stocks and you say, I know better than anyone. I know that there's someone in our audience and frankly, never mind them, I'm going to talk about myself so that you can teach others through me. I don't always feel like I know everything about entrepreneurship and I'm suppose to go out there and teach like I know everything? 

Tim:	I don't know everything by far. Even outside of blogging I've made a measly $3 million over like 12 years in the stock market. There are some people that make that in a week. What I do know is that my strategy and my lessons that I've refined over the years is a tool and I think every blogger and every content provider should look at themselves as a tool to help their readers or subscribers do a little better at whatever the chosen profession is. 

You will all your interviews, people start to get a sense of what it means to be an Internet marketer in the technology space. You're enlightening the world. You're like a young Charlie Rose as I've said right? That's useful. You don't have to know everything and I don't have to know everything, but helping people along the way. Just like what this premium lesson does, 

I might not know as much as some of your other bloggers. Maybe some of your bloggers are doing more than $5 million a year, but maybe they'll take something away from me. So all you can do is give nuggets away and those nuggets should be worth more than the cost. If you or I have a subscription for 10 or 20 or 100 a month, can those people get nuggets that are worth more? 

The answer in the educational space is undoubtedly yes. Unless you have something where it's like $1000 a month, it's very difficult to provide non-useful information that is so cheap. That's it.

Andrew:	All right. Let's go to the next one then. Start a WordPress website. 

Tim:	Very simple.

Andrew:	Easy as hell.

Tim:	WordPress is the chosen software, so people ask me this all the time. I need to answer it. WordPress. I don't use Tumblr, maybe I should. Maybe I should try that.

Andrew:	I've got to tell you. I would ordinarily think why would anyone even need to be told to use WordPress for their site? You use, I forget what you launched with? 

Tim:	What was that called? [?] was making fun of me. June . . . 

Andrew:	It was Joomla. It was Joomla.

Tim:	Joomla, yeah. 

Andrew:	Not only that, but I'm in D.C. right now where I see companies that build essentially content products, content websites. 

Tim:	You're in your penthouse apartment in D.C.? 

Andrew:	What? 

Tim:	You're in your penthouse apartment in D.C.? 

Andrew:	Yeah right, I'm sitting in my penthouse apartment in D.C. where I'm full of books. 

Tim:	You're already said [?] so sorry, go on.

Andrew:	I hear people talk about how they've set up their sites on Drupal and I don't get why they would do this. More basic sites than yours and you know what, we did an event here and I finally sat down with the guy who installs Drupal sites and I said, why do you install Drupal for people's companies and he says, because then they're going to pay us more to keep maintaining it. No one can maintain Drupal on their own and these government contracts that we get for maintaining Drupal are lucrative as hell. 

Tim:	That corrupt mother f***er, you need to smack him. I hate people that know that there's better solutions out there and they're in it for their own self-interest and that's the world works, that's the way finance works. 

Andrew:	That's the way D.C. works, that's for sure. I've got to get out of this city. All right. So first, start a WordPress site. Next, create an about page explaining your credibility. 

Tim:	That's it. You need a blog and then you need a why should give a f*** about me page, AKA, an about page. 

Andrew:	All right. On your first about me page you had something really impressive. I forget what it was, but it was something like as a kid you took your Bar Mitzvah money and you turned it into a million zillion dollars. There it is, we have it, my researcher gave it to me. Sykes grew his $12,415 Bar Mitzvah gift money into $1.65 million between 1999 and 2002, through his investments and then he was a [??]. You're making these faces. Why, why are you making these faces? 

Tim:	Because I, again, that establishes my creditability, something that I did over a decade ago, and it's a story that everybody remembers. And everybody's like, oh, you're the bar mitzvah kid. And every Jewish person is then taken back to remembering what they did with their bar mitzvah money. And I've hear do many f****** stories you'd think I'd be like the poster child of like Jewish World today. But I'm just sick of it but I understand that your researcher wanted to know about me, he goes to my about page. The press wants to know about me, this is the way the world works.

Andrew:	Well what about... And I get this too because on my side I say that I built that $30 million plus dollar greeting card company and so on. A lot of people email me back...

Tim:	You don't say how much you got for it.

Andrew:	I say that I didn't that. I see how you zoomed right in. I say I didn't get that much for it, what I didn't...

Tim:	[??] it's sniffing out the money. 

Andrew:	I took the profits out. It was a profitable company that at the end wasn't worth as much the profits were...

Tim:	[??] say the exact number?

Andrew:	What?

Tim:	Why can't you say the exact number? 

Andrew:	I don't know, it freaks me out a little bit. Plus, I like the mystery. I feel like there's so much...

Tim:	You're a tax dodger. 

Andrew:	What? 

Tim:	So you're a tax dodger. 

Andrew:	Yes, no. 

Tim:	That's the obvious conclusion to draw from such an awkward answer.

Andrew:	I like that. I sometimes do that in interviews. I come out with outrageous answers so the person goes, no, it's, and then he gives me the real answer. Going back to the serious question. A lot of people see that and they say, what about me. If I didn't build this company that did $30 plus million dollars. I'm not the guy who took his bar mitzvah money and turned it into $1.65 million dollars.  No one would pay attention to me. And in some ways, this is intimidating. What do you say to someone who didn't that but still wants to get in, and still wants to get revenue?

Tim:	Get credibility some how.

Andrew:	How?

Tim:	I don't care if you fu***** Atlanta's top 50 janitor of the year. There's many different awards, there's many different credibility ways, and guess what? If you don't so have a great story, if you're not credible then you shouldn't be fu***** writing. Like, you need credible people. And I'll tell you, when you first started Mixergy and you did a nice video about me in front of a full bookcase, which apparently you could afford back then. 

Andrew:	The times were good back then, they were lush. 

Tim:	And you were trying to build the Mixergy brand, and you were like throwing little parties here and there, and I was like, what the f*** is this guy. But I read your thing about your greeting cards so I thought maybe you're on the right track. And now you're traffic is like ten times mine. So, you have built something, and success usually happens to the same people multiple times. You don't need a crazy story is what I'm saying for your about page. You just need some credibility, like if there's somebody who's done nothing in the world but he's read 400 books on bird watching and he has a bird watching blog, guess what, he just says I've read everything there is to know about bird watching, an then that's just one sentence. 

And maybe you have your picture or like some pictures with birds or whatever in your chosen field. You can take pictures with the bird watching society, this is just an example. But the about page should just list some things about you, and then you have to prove that credibility with blog posts or videos. So the about page should not be your end all credibility. It's just a piece to give people a nice summary. These blog posts should never be summaries about yourself. 

Andrew:	And you know, I have actually seen people use the number of books they've read on a topic as credibility boosters. Hell, Tony Robins, if you go back to his early tapes. He says over and over, I forget the number because it's been years since I listened to him, but he says over and over. And I read 352 self help books and that was his big credibility boost for a long time, or one of...

Tim:	I mean, I have read 300 plus finance books, and I have them in my library. So yeah, it is credibility. You can establish credibility in many different ways. Eventually as we'll get into future slides where you can brag about yourself, but it's much better for others to brag about you. 

Andrew:	All right. Create an about page where you are listing that gives you credibility. Next, create tons of free content that validates your credibility. 

Tim:	And that's it. You know, blog post after blog posy say if there's a new bird species, if there's a new interview, if there's a new hot stock in my case. There's a lot of industries where you can bring up new content that people want.  If you're a sports blogger you should be the first to talk about Jeremy Lin. I was even one of the first to start writing about Jeremy Lin. I said this is a breakout, this guy could be big. I wish I could by this stock. I didn't go far enough, there's actually is a stock which is MSG which is hitting new highs because of Jeremy Lin. But if you attract and attach yourself and put out an opinion on a hot subject, and you write about that subject, that's credibility. 

Andrew:	I see. What about this. A lot of people tell me I shouldn't be posting five times a week. You post a lot, and you're saying in this list right here that we should be doing tons of free content, is there an amount that you think the person who's listening to us needs to create?

Tim:	So I used to do between 3 to 5 posts a day, but I'm in the stock market, there's a lot of stories going on. I got out of that game because I don't want to compete with these breaking news, you know, yahoo finance seeking alpha spammers, where they just want to write about a ticker and get it linked and get it all in the news wires and all that s***. You do need to watch out about doing too much because if it's not good then you're just basically spam and you're like, you know, a crowd gatherer, San-jay Sanyati's[SP] useless company. 

You know, I would say put out as much good content as you can, I can't, literally with all the stuff I get, with my over two thousand plus emails, you see this blog post about property vs Facebook sales growth, it was two little j pegs imbedded and then a few sentences, this was a nice one. And, you know, before every blog post you can see this watch these 7-3 video lessons on how I became a millionaire. So I'm constantly trying to capture emails, like, you can see there's on that one page there's three different ways to capture your email.

Andrew:	Let me take a look at this before I see that. So on the 16th of February you posted, on the 15th of February you posted, on the 13th of February you posted, on the 13th you posted again, on the 12th you posted, on the 11th you posted, on the 10th you posted, so you're basically at.

Tim:	One a day.

Andrew:	One a day, alright. And when you started out it was five a day, you were just going to make sure you to do everything you could to get as much attention as possible.

Tim:	Correct.

Andrew:	All right, and you said go back to that one post, let's take a look at that where, on here you're going to show us about email, is this another slide? Or can I ask you now about why you keep collecting email addresses?

Tim:	It's not a slide, I mean, the slides are just, it's more of a guideline really.

Andrew:	So why do you collect email addresses? Let's see it's right up here you're collecting email addresses, in this box you're collecting an email address, down here underneath your post you're collecting email addresses.

Tim:	And the hello bar on top.

Andrew:	On the hello bar up here, let me get rid of my password, this thing right here you're collecting email addresses. Why, why do you collect email addresses so much? What's the big value there? And what should we be learning from that?

Tim:	Because again, and this is why I've said I've done a piss poor job because, you know, for the first two year I didn't collect email addresses, I was like look if you want to come to me, like, you'll come to me. Twitter wasn't big, or wasn't as big. Facebook wasn't as big, this was three years ago, when I first started getting into blogging. And I've learned, you need to capture these people's information because they're not going to come back to your site, life gets busy, you know, if the stock market is in the Dow drops, they don't want to come back to any site, it's not something that you did they just don't want to think about finance. So you might have the most amazing thing to tell them and they will never know.

Andrew:	I see.

Tim:	So it's always good to have control of the relationship and to get their email address. So I wasted two years, and even without this interstitial, before Neil Patel showed it to me, you know, I wasted roughly four years of not capturing over a hundred people a day, on roughly a thousand visitors. You know, I was collecting ten or twenty a day. My mailing list after four years is only like 30,000 people, which is low, given what I've done sales wise and, you know, content wise.

Andrew:	All right, create tons of free content to validate your credibility, next step is spread your content via email lists, message boards, chat rooms, social networks, everywhere.

Tim:	Get it out. Get it out everywhere. You know, hit up message boards that are related, I'm not saying spam like irrelevant message boards, but if you do a post on Apple stock, tell the apple message board, see what they think. You know, talk about it on Facebook and Twitter, and you should link your Facebook and Twitter there's ways to do that so you don't have to update twice. But you need to tap into both social networks, you can't just be biases against one, and go into chat rooms. 

I mean chat rooms, I don't know about other industries, there's a lot of stock chat rooms, so it's good to talk about, you know, if you write a good blog post. Every now and then I write a very long blog post that's very detailed, like 2,000, 3,000, sometimes even 5,000 words, just when I'm very passionate about exposing a scam, and I send that everywhere. Because even if, you know, I'm not trading the stock or whatever, I want everyone to know, that I, me, Tim Sites, exposed this scam.

Andrew:	All right, next is, there it is, be right and useful enough to get your free readers to love you and rely on you.

Tim:	That's it, you know, like, again a lot of my people hate me but they have come to rely on me. I'm thinking about one day, next week or something when there's a hot stock, just to shut a few people who are bitching, like, they want more trade alerts, I'm a very patient trader, I only try to pick very good stock trades, some people are like, "Oh we want multiple trades every day" so I think one day I'm just going to not do anything, and I'm going to be like, "The lesson today is that you f****** need me" and that would be great because, sometimes people don't realize that if you do one blog post a day, if you do one mixed energy interview a day, you know they start to rely on you. 

It's no different than a slot machine, you need random variable, you should only pay out sometimes, you shouldn't pay out every single time because, even if you [pause] paid out every single time on a slot machine, guess what? People would leave, people like the mystery. People like to be tease, they like to be mind f***ed.

Andrew:	All right, let's see, our. All right, Be Right, Useful, let's go on to the next big point on the screen there. Get your readers to leave all sorts of testimonials and text, video, and audio formats, you've been pushing me to do this, I'm not doing this nearly enough and everyone keeps telling me that you're the guy I need to copy when I do this.

Tim:	So I have created two specific websites, Profit.ly and Investimonials, to capture testimonials. Investimonials is where you can leave, you know, reviews on my newsletters and products, and thousands of other products. Profit.ly is where you can report your trades and see other subscribers of other newsletters so, you know, because I saw that reviews and posting profitable trades are the number one and two best things to capture sales, I created entire social websites around them to spread them, rather than me just copy and pasting or keeping like an excel spreadsheet. 

This is Investimonials, we have other 10,000 financial products, and, you know, I don't even abuse the site, I could totally abuse the site and like, feature my own stuff and like delete bad reviews, I don't do it. It's a true, honest, open forum, I have some negative reviews but I have mostly positive reviews because I think that what I'm doing is good. But, when you have testimonials it, it just, it's huge credibility.

Andrew:	How do you use your testimonials?

Tim:	You know, I.

Andrew:	How do you use testimonials to sell?

Tim:	I embed them, I have blog posts, if you go back to my list of blog posts you can probably see one of my recent blog posts is like three, I don't know, three penny stocking silver subscribers speak out or something, scroll down a little bit. There we go.

Andrew:	Penny stock trading basic videos, now regarding Facebook IPO, there it is, Jeremy Lin's penny stock is soaring, from earlier.

Tim:	Three million air trading challenge shootings reviews, click that.

Andrew:	Oh OK.

Tim:	Right under Jeremy Lin's. So literally this is just copy and paste [inaudible] people have told me, recently. I copy and paste when I save the emails. Read the last one, the last one is the best. I saved it for.

Andrew:	This is.

Tim:	Steven Baldwin.

Andrew:	Steven, oh there it is, a short one. Shutting up shop for a year, going to take the rest of the year off to recharge. Last short of the year, meaning last short sale that he made I guess of the year.

Tim:	Yeah.

Andrew:	For me was SPAH, started with 3.5 thousand dollars, ended with 109,000 dollars thanks to Tim, Reaper, Joel, Zack, and the crew, have a good holiday. Now, what's the point for me as a reader in reading this? Is it just that, congratulations to Tim? I wonder about, should I be doing testimonial blog posts like this, but I feel like it's just self serving, it's just "Hey everyone look at how great I am".

Tim:	It is self-serving. Of course, you're running a f****** business, you're not running a f****** charity. You know? It's no different than Nike putting their, you know, shoes in commercials with famous athletes, those athletes are giving testimonials, maybe not in the sense that you have like, some NFL player saying, "Oh Nike, thank you for the great team" but the fact that they're wearing them is a testimonial to the brand, you know? Marketing is all about testimonials to the brand. Why should I trust your brand? This is a real email, Steven Baldwin is a real person, he really has turned 3 thousand into a hundred thousand in a year. I should put that in every f****** blog post, that would be self serving, and that would be better.

Andrew:	All right, let's go on to the next one.

Tim:	I think I have put it in multiple blog posts, because he sent that to me at the end of last year, and I think I've done like two or three blog posts. Three thousand into a hundred thousand in a year and he's only paid me five thousand, like, come one, come one.

Andrew:	He's only made you five thousand dollars in new orders is what you're saying?

Tim:	Yeah, he bought all my DVD's, you get all my.

Andrew:	Oh, I see he only personally. OK.

Tim:	So for an investment of five thousand dollars, I've made him roughly 97 thousand. That's win for both of us. Next step. Package your content to sell either via memberships, books, DVD's, video lessons, seminars, webinars, private coaching. And you don't know what's going to work the best, I offer a whole suite of products. Today I just got, you know, this thing called penny stock pro where, basically you get to Skype with me during the trading day and ask me questions and I placed a premium on this because this is my own personal time, it's not scalable, and this guy paid my 10,000 dollars up front, for a year, done.

Andrew:	To just get to chat with you during the day and ask you questions about the market?

Tim:	Yeah. And I've, you know, and I warn everybody before they sign up, it's 1,500 a month, or 10,000 a year and I say look, if you're going to do this I'll respond when I have time. Sometimes I get bitchy, sometimes, you know, I'm doing s***, this isn't like you can be on me 24/7, so I control it, and, you know, by my having an attitude, and this is what we've learned because now [??] we manage other gurus and the customers of other gurus are such whiny little bitches. They're like, "Oh, my text message thing isn't working," and they're just mean. 

They're like, "This is the last straw; I've had it." There's one guru, he had one bad pick and they're like, "This is terrible." I've trained my people because I'm such a f****** psycho and I yell at my subscribers and I call them stupid and I publicly embarrass them, so they don't whine as much. So it's a much better thing from a customer service standpoint. 

Andrew:	All right. Most people are not going to be able to create all of these things. How do you create one and...

Tim:	Why?

Andrew:	Doesn't it take a long time to create a DVD? Doesn't it take a long time to write a book? Doesn't it take a long time to create a seminar or private coaching? 

Tim:	Last time I checked, the average lifetime of a human male and female has been on the rise, thanks to modern medicine. I mean, we have decades, if not centuries. 

Andrew:	Are you saying it will take time to create all this? But where should they start? Which of these products should they build? What kind of quality should the first one have so that they can crank it out quickly? 

Tim:	Again, I do not pretend to know other people's audiences. I started with a membership, because after all my free blog posts, I was up to 700 daily readers or something. People were like... I had my book and my DVD. It all started with my book. I only created a website to promote the book. I thought the book was going to sell a million copies. I was f****** dead wrong. It sold less than 10,000. But it's still decent, right? 

Then I created a DVD because the book is more of a story. The DVD is very technical. Then I created the membership because people wanted it in real time. First, I was just posting my trades after the fact. I was the Number One ranked trader on Covestor and I was like, "Look, this trade is straight out of my DVD, Chapter Six." They said, "Well, it would be great to do it in real time." So I created TIMalerts, which is real time alerts, back in July of 2008. This was nine months after becoming a blogger in October of 2007. 

So, step by step I responded to what people wanted in the comments. This is why it's so important to get to know your readers, because everyone is going to have different things. If I'm a birdwatcher, you know, you can't create real time alerts. You can't have an app to find birds. Birds are too fast. It wouldn't work. But you could probably create a very nice picture book for coffee tables. You know, as I told you, I thought that you should create a book like "The Millionaire Mind," where you gather everything, all the stuff that you've learned, because most people don't want to watch 600 videos. 

Andrew:	So what worked for me was something similar to what you're saying, and I wish that someone would have taught me this in the beginning. Just keep creating small products that don't take too long to make, don't obsess, and just them out there, and if people like it, great. If they don't, go on and create another one. I used to just worry that if it didn't look good, if it wasn't a good product, that my reputation would be shot. 

Tim:	Stop worrying. You know...

Andrew:	That's the thing. 

Tim:	You just need to throw stuff out there. If you're going to work hard at it, if you think that you have good content, so you can do better with packaging, so you can do better with graphics, or whatever. You know, I could probably have done a lot better with the PowerPoint that I just gave you. But, I know the content is good, so people will forgive me, and I wanted to make a point. 

Andrew:	All right, so that's something that was actually really important to me, to just put it out there. In fact, the first product that I created, I think was I took four of my past interviews, I got someone to design a really nice eBook template for them (it cost me maybe $200), we pulled out the key ideas from the interviews and we laid them out nicely in the template, and we put the whole transcript of the interview, and that became the first thing that we sold for $40. It wasn't big, but it did OK. And then once I started seeing numbers come in, I got excited, and I wanted more. 

Tim:	Give me a number. Give me a number. How much? 

Andrew:	How much money did I make...

Tim:	Yes. 

Andrew:	...or how much money did I... I don't remember how much I charged or how much I made. It was insignificant. I think I might have charged $45 for these things and I felt so guilty about it, but what... 

Tim:	How many did you sell? A hundred? A thousand? A million. 

Andrew:	I might have...I have no idea. It was so insignificant to me. I honestly don't. 

Tim:	You're definitely not Jewish. 

Andrew:	Because it wasn't, it wasn't a huge success. But here's...

Tim:	You're not Jewish, are you? Whatever. Are you an Arab? 

Andrew:	[laughter] Half and half. Both. 

Tim:	You're not Jewish. 

Andrew:	Not Jewish enough. 

Tim:	Are you seriously 50% Jewish and you don't remember the f****** sales of one of your products? 

Andrew:	I'm Jewish and I don't remember the sales of that product. 

Tim:	[???], you're 49%. You're demoted. 

Andrew:	[laughter] It wasn't, it wasn't very...

Tim:	Don't worry about the sales. Literally, I don't even worry about the sales...

Andrew:	But look, Tim, here's the thing...if I don't remember...

Tim:	It all depends on who [???]. It's a product library! It's a suite. It's a suite of products, as Brendon Burchard would say. Have you had him on before? 

Andrew:	No, not yet. I should have him on. 

Tim:	Do you know him? 

Andrew:	No. 

Tim:	He does a lot, and he's like, you know... I saw him when he spoke at the Tim Ferriss conference, and he was like, "You need a sweeter product. Think Apple" and he's right. If you create one product and people like it they're more likely to buy another one. So you just need a sweet. I never intended to package all my DVD's as on $5,000 thing, but I did and it works. 
Andrew:	All right. Also creating webinars and selling them. I had an entrepreneur come on and record a webinar like this except I didn't make it look this good. Audio quality was pretty bad; we just recorded using Web-X software, which sucks. No one should ever touch them but it sold and it was exciting to see those orders come in. It was really exciting at first. I really underestimated how exciting it would be to see $50 come in because what the hell is $50 but when you see it buzz on your phone for the first time though, that's freaking exciting, even more exciting the advertising revenue for some reason.

Tim:	I used to play a game with my ex-girlfriend and she didn't like it but I liked it. It was called the notification of payment received game because when you get something from PayPal and it says notification of payment received and I had multiple products and we would always guess what products sold. Was it $50, $100, $500, $1,000 $5,000. It's a fun game, I still play it.

Andrew:	Before we go to the next one and I know were taking a little bit longer then we should, before we go to the next one, tell me why you say people should sell their own stuff instead of advertising instead of selling ads on their site, which is what most people say and which the direction I went at first.

Tim:	And I would never willingly, and soon I'll be taking all off all ads of other products. No one can create a product that you can sell and that you will love better than you. You yourself, you are the single best person so If you promoting someone else's product sure it might be a good product, sure you might be able to deliver some sales but you don't' have the passion and you should have passion when you sell a product. You will do ampliantly [??] better and plus it's great to get your s*** out there more. Why do we do this? Do we really do this to advertise to other people and live off other people's traps? Not me. 

Andrew:	Next big, highlight your premium products incessantly and always include your many happy customer testimonials. You do this so much can I even find it on your site? While you talk about it I'll look on your site for it.

Tim:	Suddenly, in pretty much in every blog post, like the profit versus the phase growth. I could have done just a blog post about Facebook growth, but I wouldn't have talked about any of my products. When I saw that graphic I starting thinking I should talk about profit lead growth because it's similar. Yeah, pretty much any single one. You can go to, we've already done this one, click another one. 

Andrew:	I'm going back right now. I wish I had one of your emails; you do it a lot in your emails.

Tim:	Scroll down.

Andrew:	We put up this video for you and by the way 25% off right now on my site go shop.

Tim:	Click Convicted penny stock manipulator. 

Andrew:	OK.

Tim:	So, this is a guy and I've been attacking him and I've written several blog posts about it. And this is just an update where I think he sold 25,000 shares for $700,000 in what I considered to be very questionable profits and I linked to my previous blog post and I also....read the first sentence.

Andrew:	Let's read it. The first sentence it. Trading talent students and penny stock silver custom subscribers, no I've profited roughly $10,000 betting against convicted penny stock manipulator Jonathan Lavid of the NIA's pump and dump on BVDSN and subscribers of my four newsletters have made over $160,000 in profits as you see here and the pump isn't over yet, not even close. As I explain in the article....

Tim:	So, the first paragraph I have linked training challenge students, penny stocking silver, four newsletters, I've talked about the profit, I showed the profits and then I link to my two previous articles so you can read back and then I get into the article. So the first entire paragraph is, because that's what I know most people are going to read. 

Tim:	So, here's a sale on this paragraph. This paragraph is a sale and then after you do all this stuff and you go, and today, the first day he's allowed to sell a truly impressive multi-million dollar pumping campaign you can see clearly and then you really go into the meat of the....

Tim:	Then it's piece and it's an article [??] I don't know if he sold 25,000 shares all I did was note that his disclaimer change and that was enough for me to write about a blog post because I knew it was a hot topic and I knew it would be controversial and if you go into the comments there like, "Your wrong Tim" and I was like, "Who's made millions of dollars? How much have you made? Shut the f*** up bitch." Something like that.

Andrew:	What about the person who's watching this. This is just too much. Do I have to sell, sell, sell all the time in order to make money with my site?

Tim:	You don't have to do any of this. I'm just telling you what's worked for me and again, I haven't even done that great of a job but I definitely have learned what's worked. I'm not just going to write a blog post for the sake of writing a blog post and be like Gauker and get paid like $10 for everything thousand views. That's why these websites make so little because their business model is f***ed. That don't have their own products, they don't mention their own products, they think it's taboo to talk about money and with the internet you don't have to play by any of these rules. It's kind of enlightening and free, freedom like you don't have to wear pants.

Andrew:	  All right. Next, Rinse and Repeat, let me bring it up by hitting the I button on my keyboard, there it is. Rinse and Repeat keep giving solid, free and premium info, getting customer testimonials and creating more premium products.

Tim:	 So it becomes a cycle. You write a free blog post today, you write a premium blog post today or a video or interview, whatever. You keep getting testimonials as they come in. Like I don't ask for testimonials that often, they just come in which is awesome and then I copy and paste and I put them in something. And then creating more premium products, you don't have to create products everyday or every month but you should have, here is a new eBook coming out, here is a seminar in six months or here is your opportunity, I'm going to be in, for example. I said look, I'm going to Italy for two weeks. 

I know I have a few European subscribers, if any of you guys want to come meet me here are the dates, here are the cities and I have three private coachings. Which you're going to pay for the entire thing and so out of twelve days I give out up like one and a half days because they're each half day coachings and I meet some European people, I'll film it, I'll put it into some premium s*** or something, I don't know and I get paid $1500 for a half day. So $4500, it covers half the trip.

Andrew:	After you go premium, always provide more and more free content that you update regularly.

Tim:	And that's it, you can't just have, you can't just lock everything down. You have got to have free and premium, the duality works very well.

Andrew:	I get so much from people internally. They want to support me, they keep saying, Andrew, put everything behind a pay wall, everything needs to be premium...

Tim:	 No, no. You must use Google, you must keep stuff free. There are a lot of free people. It's your social good. It's your charity. I wish I could take a tax deduction on how much time I waste writing free blog posts. That would be an interesting tax debate. Is it charity? Because this is a charitable donation of my time. I could probably write off half a million dollars in time for my free blog posts. Ask your tax attorney who sponsored this episode.

Andrew:	I'm going to let my guys listen to this section in the...

Tim:	That's f****** genius, don't you?

Andrew:	  That's what?

Tim:	 Don't you think that's f****** genius? If you could write off the time you spending writing free content?

Andrew:	 The only thing more genius than that is creating a website where every time you take a trip somewhere in the world you get to blog about it and write it off. What's that website called?

Tim:	 It's called JewGreedy.com. Go to JewGreedy.com, you can see the bare basics.

Andrew:	  Hang on, let me bring it up on the screen here. It's pretty good. So you gave me all blank slides, just black on white and I get to do things like go to JewGreedy to spice things up.

Tim:	 Because I want it to be...

Andrew:	  Oh look, it's actually in my bar.

Tim:	 I can't just put...

Andrew:	Apparently I've been on this before.

Tim:	 I can't just put screen shots in a PowerPoint. I'm like, you need to see the live web, you need to go to different blog posts and s***. So this JewGreedy, zoom in on the logo so people can see here.

Andrew:	Yeah, here, zoom in on the logo. There it is.

Tim:	 Make money and enjoy life. I've done, I take a few pictures but soon it'll be more. So I have the home, about and contact.

Andrew:	 I see.

Tim:	The contact has the email, the about...

Andrew:	And this is just a word press blog. Of course you've got the subscriber information on the right...

Tim:	 Spoil our pets as if they were our furry children. And so this is my dog with all her f****** toys.

Andrew:	 So now you get to write off all of these toys, is that what you're telling me?

Tim:	 No, no. I just thought it was, I was just testing out but it shows that I spoil my pets.

Andrew:	 This is your dog?

Tim:	Yeah, Sophie.

Andrew:	 I would think you would have like a rough dog, a pit bull.

Tim:	This is supposed to bring me and my ex closer together, and now my mom takes care of her.

Andrew:	 I see. This is, that's a dog you got before you guys broke up?

Tim:	 It's like our bottles of liquor are bigger. That's my Vegas party where I spent $30,000. This giant magnum, look at how f****** big that thing is. I'm a big guy and that was a real bottle. Look at that. Those are all magnums. And then on the right-hand side you can see my trades, every one of the trades is an affiliate like to Profit.ly and also to become a millionaire apply for the challenge. So there are a few things going on and we haven't even launched this really. It's just something that's coming up.

Andrew:	 No, the about is not done.

Tim:	Yet, so it's nothing. There you go.

Andrew:	 [Delorme Gibson]

Tim:	 [Gibson Delorme]

Andrew:	 All right. Let's go back. Make the most money and keep paying, do you see it on the screen yet? And keep paying subscriber... Wait a minute. To make the most money you must keep paying subscribers happy and continue building your customer prospect base.

Tim:	 So it's a dual thing. You need the free blog posts and the premium whatever product it is. You keep both people happy and it just keeps growing, as my business has proven. 

Andrew:	All right. Let's go back to the next one. "Tie premium and free content to your Twitter feed and link to Facebook group for maximum exposure." 

Tim:	That's it. I mean, you basically think of it as just two different things. You don't have to mention any products to your premium, and I would definitely suggest this. I advertise much less when there's a premium post because then they're already paying me something and they don't want to be spammed. Every now and then I'll bring out, you know, "Here's a new DVD or here's a seminar," but you definitely shouldn't advertise as much to people who are already paying. 

Andrew:	And I do see this in your Twitter feed, you endlessly link to your stuff in your Twitter feed. You have programmed in there to just... It's all scheduled and you're also linking to past articles throughout the day, not just the new ones, and the new one does get tweeted out, I think, several times throughout the day. 

Tim:	I manually do this. I only send out one alert. I know like Guy Kawasaki does seven or whatever for each blog post. I do it manually. I'm old school. One day a month I plan out all my tweets, 700 tweets in multiple accounts. 

Andrew:	All right. I think Neil Patel did on his blog post, single you out as a non-techie who's doing well in the tech world, just to shut up all the people...

Tim:	I like doing things manually. 

Andrew:	Yeah, I think he wanted to shut up all the people who said, "But I don't know how to program" and say, "Look, guys like Tim, they're making revenue anyway." 

Tim:	Yeah. 

Andrew:	All right. "I frustrate non-subscribers by specifically not saying what content is premium and free, so the solution for them [laughter] is to..." Can you read this? This is cracking me up. 

Tim:	Why is it so funny? 

Andrew:	I don't know. 

Tim:	"I frustrate non-subscribers by specifically not saying what content is premium versus free, so the solution for them is to pay me to be assured access to everything." 

Andrew:	[laughter] 

Tim:	I don't even need to explain that, that's so...

Andrew:	I don't think you do either. You're just...what's funny about it is the way you put it. The Wall Street Journal does put that little key next to everything that's premium. I hate Wall Street Journal for that. 

Tim:	I don't want people to know. I'm like, "Look at this amazing chart" and then it's a f******, my subscriber's profits or something. 

Andrew:	[laughter] All right. Next one. "If you provide educational, entertaining and thought provoking content, your readers will rely on you forever and eventually all go premium." 

Tim:	I'm running out...

Andrew:	I don't think you need to explain that one either. 

Tim:	Yeah, that's it. You just want people to love you. You have guaranteed income forever. I should have just spelled it with the 4 and then the e-v-a, but... That's basically it. 

Andrew:	You will have guaranteed income forever, because...

Tim:	If they rely on you forever. 

Andrew:	Because people remain subscribed over and over or because they're...

Tim:	Yeah, you have auto-renew and you're creating new products, if you're following my plan. It never ends. They're always going to want more and more. Some people will forget to cancel their subscription. You have money coming in forever. What's better than that? 

Andrew:	All right. Let's go in to the next one. "You can make millions literally from anywhere in the world, with little to no up front investment." 

Tim:	That's my life. 

Andrew:	All right, and you're all online the whole time. And you don't do your videos, when you're away, right? Because videos take up a lot of bandwidth. You can't find that in...

Tim:	Yeah, I do less videos when I'm away, but I just filmed this awesome video with this hot model in Miami and it's going to be pretty sweet. I'll send it to you. 

Andrew:	That's not online anymore?

Tim:	It's not on, no. We literally just filmed it the other day. I hired this model for the day and she's hot. You'll like it. 

Andrew:	"I now have two dozen contractor employees, but I only hire more due to demand." Tell me about this. Why are you singling this out as an important concept? 

Tim:	Yeah, it comes down to the fact that you don't need investment. A lot of people are like, "Oh, I'm starting a blog, we're raising half a million dollars." Shut the f*** up, you know. You don't need any money to start with. If it starts working, if the model is there, then you start hiring. I kind of wish that I did more at first, because now we have a backlog; we need programmers for Profit.ly badly and we need more customer support people. We're filling it, but then we need time to train them. But it's just basically to show you the costs are so low. 

Andrew:	Yeah, for a long time, actually, you had just your mom and dad working at the business. 

Tim:	That was it. 

Andrew:	This was well after you were doing over a million dollars. 

Tim:	Yeah, I liked the high margin. Now I've sacrificed the high margins for more growth. 

Andrew:	Ah, you just said that. "I should have hired more to start, but the model was unproven" and you say...

Tim:	[???]

Andrew:	...and you're a cheap[???] you said. 

Tim:	That's it. 

Andrew:	"With my guidance and hard work, we will prove this model together." [laughter] So, you're doing this partially because you want people to do this, to take on this mindset and to let you know their results and basically give you the kinds of testimonials that you showed us earlier when you were trading.

Tim:	Go to the next slide. Go to the next slide. This is the last slide.

Andrew:	Next slide. 

Tim:	Upsellonomics.com. I'm going to teach people how to do this s*** and when people do it successfully you're damn right I'm going to use them as a testimonial because many other people think that they do, how to make $4 thousand a month with Google ads. Shut the f*** up shoe money. 

Andrew:	Is there anything on that website right now? 

Tim:	Probably just like an email signup form. We're launching it. There's just a lot of things. I have two ClickBank launches coming up. I've got an affiliate launch coming up. Lots of projects. I've got a reality show in the works and I'm not going to stop my traveling for any of this s***.

Andrew:	There it is. Coming soon, upsellonomics. I'm going to put in my email address right now. Let's see what happens. AWeber. So all it is an AWeber form. 

Tim:	That's it. 

Andrew:	I love how simple everything is. You have people now working for you. You could have them code up all kinds of stuff. You're just using a simple AWeber form and starting to collect email addresses right now. 

Tim:	Don't do anything fancy. I spend most of my time doing content. There's no other way to put it. Content is king for me and that's why my people love me because I'm working so hard, looking at all the best stocks, looking for charts. In the background I'm doing all this stuff. They don't see all the stuff that I'm doing in the background.

Andrew:	All right.

Tim:	You can't see the background because now it's dark out. 

Andrew:	I've been watching actually. It's getting darker and darker. We can't even see your hair anymore. It just looks like a face coming at us. That just means that we went longer than we expected.

Tim:	Whatever. It's good s***.

Andrew:	Let's see. Can we show the time on here? There it is. An hour and 30 minutes is how long we were on.

Tim:	What are most of them? Like 45 minutes? 

Andrew:	Actually this is about it. This is a good amount of time.

Tim:	It's just a lot for me because I don't get too advanced with anything. It just an hour and a half of basics pounding your f****** dumb mind. Like Axwell in The Cosmic Opera. I'm an investor all year. 

Andrew:	The website is upsellonomics.com and I'd like to get feedback. What do we do to insure that people give us feedback about they've used what you just taught them? Just ask for it?

Tim:	I'm sure they'll email me something like, I saw your interview on Mixergy. I think you're a dick, but you made me $10,000. So stuff like that. I get it really weird ways. I really stopped asking for testimonials. I probably should start. Sometimes I forget, but this is a good reminder for me, this Webinar, like this is good basics. I want to save this and put it out there. 

Andrew:	All right. Send Tim and me your feedback on how effective this was, what ideas you took out of it, how you plan to use it and I'm going to also suggest this, anywhere you can if you could any kind of insult on the Internet or in a private inbox, in a private message to Tim Sykes, do it. It fires him up. The guy needs it. It's like if you watch a runner on a marathon at mile 24 and he's thirsty, you give him a little bit of water, you see this guy and he's happy. Toss and insult his way please. Tell him something about this really pissed you off.

Tim:	I'm f****** bulletproof. What you got? King Kong ain't got nothing on me. 

Andrew:	All right. And don't say it to me. I'm not the one who cursed. Say it to Tim Sykes. All right. Thank you for doing this. Thank you all for watching. I'm looking forward to your feedback. Really more than anything else I want to see the results that you get. Please send it to me, maybe I'll be so successful in the future that I can afford to get a bookcase. Until then, thanks for watching.