Why I Killed Mixergy’s “Trailers.” (With Your Help.)

What is the trailer

The trailer is that 2- to 5-minute video that I used to make to show you what was in the full interviews. It was my way of teaching you some of what I learned in my interviews and encouraging you to download or watch the full program.

Where can you see the change?

Here’s an interview that has the new layout. I posted a screen shot of it below.

Why I killed it. (You helped me decide)

My trouble:

1. It took too long to make – I sometimes spent 3 hours writing, shooting and editing those trailers.
2. It was a dumb process – Unlike doing the actual interviews, I wasn’t learning much from making the trailers.
3. I couldn’t outsource it – I couldn’t find a way to give my full interview to someone and have them quickly and cheaply send me trailer.
4. It became a distraction – Doing the trailers kept me from doing the most important thing to me: posting interviews.

Your input (from here):

1. It confused people – Tom Lambert said (here) that people he told about Mixergy couldn’t figure what was the trailer and what was the full program.
2. Many of you didn’t watch it – Khuram Malik said (here) that he just skipped it and went for the full programs.
3. You prefer text summaries – CandyMath said (here) that he preferred text.
4. Simplifying didn’t help – Chris Overcash and I came up with a way to simplify the process, and it still took too long to edit.

What I’ll do instead

1. Move the interview – I’ll move the video to top of each post where everyone can see it.
2. Post snippets – Because people like Alex Houle asked (here) for a way to quickly see what’s in the full interview, I’ll post video excerpts. (But I’ll only do it when I have time.