A large part of what Mixergy is about is taking a business that seems perfect and breaking down how it got that way. My expectation is that if I break down for you how others built their companies, you could learn from it and build a successful business of your own. (When you do, I come back here and do an interview with me, so you could teach others.)

In yesterday’s interview, I asked Mike Del Ponte, the founder of Soma, to talk about how he took his idea for a better designed filtered water pitcher and turned it into the beautiful product that’s now shipping to customers. When he told me about his process, I asked him to scour his computer and look for as many designs as he could find from the evolution of his vision.

If you missed it go listen to Mike’s Soma interview now. And you can see what it currently looks like on Mike’s newly re-launched Soma site.