Listen to Dane Maxwell call a prospect, and hear how he extracts a profitable business idea.

Where do profitable business & product ideas come from?

You’ve heard me interview founders who said they got their ideas by calling up customers and uncovering their pain. Then they build businesses that solve that pain.

Do you want to hear how that’s done?

This is an actual call that Dane Maxwell made to show his students at The Foundation how to find ideas that will help them launch software companies.

(Do you prefer the MP3 version? It’s here)