Zillow laid him off, so he started his own company

John Doherty, Credo & EditorNinja, SaaS (software as a service)

Zillow laid him off. So John Doherty launched Credo a digital agency matchmaking firm. Exactly 7 years later — to the day — he sold the company.

This is the story of how he built and sold Credo, and how he’s building his latest company, EditorNinja, which offers outsourced text editing.

John Doherty

Credo & EditorNinja

John Doherty is the founder of Credo, which matches digital agencies with clients. After an exit in 2022, he built his professional editing/SEO service EditorNinja. When he’s not doing that, he disconnects from everything tech and goes skiing.

Andrew Warner: Hey there Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs who are just listening in and picking up some good ideas for their own companies. John Doherty is someone who I interviewed a while back and he and I have stayed in touch because I’ve been impressed with what he did with Google.

Credo, he created what to me was a marketplace of agencies. If you need to hire an agency to do your SEO work, you can either ask all your friends or you can go to Credo and they’ll help you find the right one. Or if you need to find, um, I don’t know, someone to do your digital ad buying, you can look around, ask your friends, or you can go to them and you know, they’re going to have a vetted agency for you and they’re going to do a little bit of a, of a matchmaking service.

That’s what Credo was. I...

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