Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they build their businesses for an audience of real entrepreneurs who are often building their businesses as they’re doing this, as they’re listening to these interviews. Today, I’m recording this podcast episode live as part of my set of interviews with members of YEC. This is an organization for young entrepreneurs who are doing well in business, helping each other out. I’ve been fascinated by them and I want to understand how their members are growing their businesses.
And so joining me is Shama Hyder. She is an entrepreneur who does social media and other earned media for her clients. Before we get started I said, “Does Zen Media also, you guys don’t do any paid media, right? It’s all the stuff like managing people’s social accounts and content marketing and so on.” And said,...