How a niche company is bringing guerrilla marketing to crowdfunding – with Zach Smith

Zach Smith, Funded Today, Customer Acquisition, Marketing, System, Traffic

Today’s guest runs a marketing company–there are tons of those, a dime a dozen.

But he’s got a twist. He’s focused. He’s really specialized.

He’s helping people who have crowd funded projects get more funding. So you would only go to him and work with this company if you had, say, a Kickstarter campaign that you needed to get more people to fund. That’s his business.

His name is Zach Smith, he is the founder of Funded Today. I invited him here to talk about how he found that little niche, how he gets his customers, and frankly what he does to get so many new funders that they’re willing to give them a percentage of their sales.

Zach Smith

Funded Today

Zach Smith is the founder of Funded Today, a marketing company that specializes in helping crowd funding projects.

Andrew: Hey there Freedom Fighters, my name is Andrew Warner. I’m the founder of Mixergy.com. It is home of the ambitious upstart. That means that if you’re listening to this program instead of all these other programs, you really want to get into the weeds with me and understand how an entrepreneur built his business, with details, and frankly as forcefully as possible, because I do tend to be a bit of a forceful jerk, sometimes.

But it’s all in the name of understanding how a business is really built so that we can learn something that we can actually use, because we don’t care about our guests. We like them, but we mostly care about ourselves, right? And we want to learn from them as much as possible so we can use it ourselves.

Well, get this, today’s guest runs a marketing company. There’s tons of those, dime a dozen it feels like these days. Anyone can call themselves a marketing company, all you need is a computer, frankly,...

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