How The Founder Of YSN Bootstrapped A Business By Writing A Best Seller – with Jennifer Kushell
Jennifer Kushell wanted to build a multimedia company that helped young adults as they transitioned from home and school into the real world. But a tough economic climate meant she couldn’t raise much money from investors.
So she decided to write a book.
In this interview you’ll hear how she took the advance she got on her book and invested the money into making the book a best seller. The success of the book raised her profile and grew a community, which she used to launch her business.
Jennifer Kushell is the founder of YSN.com (“Your Success Network”), the first professionally focused network dedicated to supporting emerging adults (Gen X and Millennials) as they transition from home and school into the real world. She is also the author of the New York Times Bestseller, Secrets of the Young & Successful (originally Simon & Schuster), The Young Entrepreneur’s Edge (Random House) and Solo Para Emprendedores (Grupo Norma).
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It’s also sponsored by Grasshopper. It’s the virtual phone system that entrepreneurs love. If you had...
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