The step by step process of launching an apparel company (with $4k and zero experience)

Megan Grassell, Yellowberry, Clothing Company, eCommerce, Women Founders

Joining me is an entrepreneur who wanted to get into clothing—specifically undergarments.

I wonder how she can build a real business while competing with all the brands that feel intimidatingly large.

But she’s growing and recently expanded to activewear which means she’s now competing with Lululemon and NIKE and other giants.

Megan Grassell is the founder of Yellowberry which specializes in undergarments and apparel for tween girls.

Megan Grassell

Yellowberry

Megan Grassell is the founder of Yellowberry which specializes in undergarments and apparel for tween girls.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is an entrepreneur who said, “I’m going to go into clothing. I’m going to go into undergarments, specifically.” And when I first heard about it, I said, “It might be an interesting, cute little project. She’ll do okay.” But really, can you do well competing against all the big undergarment brands in the U.S. thinking like Victoria’s Secret? And actually I don’t even know what they are. I don’t know. I don’t even know what they are, but it always feels like they’re just intimidatingly large.

And then, since the time that we were first scheduled to do this interview, she has launched an active wear brand too, which means he’s taken on Lululemon and Nike and all those other guys. And she’s smiling and doing well and...

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