Can An Online Marketer Remain Faithful To His Authentic Self? – with Yanik Silver
If you give Yanik Silver a computer keyboard, he can pretty much sell anything. Want an example? His first million dollar product was Instant Sales Letters, basically a collection of fill-in-the-blank letters that he wrote.
You know that an online marketer with writing chops like that can do a lot of “evil,” right?
This is the story of how Yanik went the other way. I asked him how he built businesses based on his “authentic self,” and how entrepreneurs can even figure out what their authentic core is.
If you know Yanik from his incredibly successful Underground Online Seminar and Maverick Business Adventures, you’re about to learn about the man behind those companies.
Yanik Silver is the founder of MaverickBusinessAdventures.com, which creates breakthroughs for entrepreneurs and CEOs with its events, charities and education.
Andrew: Three messages before we get started. First, what’s the analytics packages that’s so simple, you’ll actually use it to grow your sales? Spring Metrics. I use Spring Metrics because it shows my conversions in real time. Spring Metrics motivates me to keep growing my sales with clear comparison charts like this. It even shows the exact path that each customer took to buy from me. So, I know exactly what’s working on my site and what I need to do more of. Even though I pay full price, you can get 25% off by going to SpringMetrics.com/mixergy.
Next, what’s the design development chop that acts as your technical co-founder? The ZehnerGroup. I hired the ZehnerGroup to build the first version of mixergy.com. Tweetstore got ZehnerGroup to turn its idea into a working online store. Health and Reach turned to ZehnerGroup when it needed a user experience expert to make it super simple for people to search through it’s thousands of...
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