Case Study: Software as a service powered by humans on the backend

Gideon Stein, Write Label, Content, Marketplace, SaaS (software as a service)

Joining me today is an entrepreneur whose business is a service.

I’m really fascinated by these companies that instead of offering just software as a service, offer real human beings doing work as a service. But they’ve structured it in a way that’s much simpler, more organized, more clear, more transparent than service businesses used to be.

Gideon Stein is CEO of Write Label which is the world’s largest on-demand marketplace for short-form content.

I invited him here to talk about how he built up his company.

Gideon Stein

Write Label

Gideon Stein is CEO of Write Label which is the world’s largest on-demand marketplace for short-form content.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And I do it to give you ideas for how you could grow your business. And if you haven’t come up with a business idea yet, to give you ideas for what other people have done that will inspire you to come up with something brand new.

Joining me today is an entrepreneur whose business is a service. And I’m really fascinated by these companies that instead of offering just software as a service, offer real human beings doing work as a service, but they’ve structured it in a way that’s much simpler, more organized, more clear, more transparent than service businesses used to be.

In fact, I’m on his website right now. I’m on one of his sites, comedywire.com. If I had to give a toast at a friend’s wedding, I know that I can write a few personal things about the person...

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