Is consulting just a distraction from the software you really want to build?

Larry Kim, WordStream, B2B, Consulting, SaaS (software as a service), Scaling, Social Media

Today’s guest had a goal for growing his company to $50M in revenue.

In the beginning no investor believed in him enough to back him.

So he earned the money he needed by doing consulting work.

Did he hit his goal? We’ll find out.

Larry Kim is the founder of WordStream is software for search engine and social media advertising.

Larry Kim

WordStream

Larry Kim is the founder of WordStream, a software for search engine and social media advertising.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how I they built their businesses and where I use these beads to stay focused. That’s why I got beads on the mic. Every once in a while, Larry, people ask me about it.

Joining is a man I’ve been waiting to interview for a very, very, very long time. Larry Kim is a guy who had an idea for how big he wanted his business to get. He decided $50 million in revenue. That’s what he was going to aim for. And in the beginning even though he was doing well, investors just didn’t like his business, didn’t like him, or for whatever reason decided they weren’t going to back him, so he said, “Screw it. I’m going to earn my money by doing consulting work,” and he did and he built up his business.

And his business, Larry Kim’s business, the one that he founded, was called WordStream....

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