How WooThemes Quietly Built A $2+ Million Per Year Business Selling Themes – With Adriaan “Adii” Pienaar
You can see in the video that Adriaan “Adii” Pienaar was a bit uncomfortable when I asked him to reveal that his company, WooThemes, makes over $2 million a year selling WordPress themes. But in the pre-interview he agreed to say it on Mixergy and that he would show my audience how they achieved those sales.
He’s doing it to show internet entrepreneurs that there’s another way to build a successful online company. To show that you don’t have to live in California, and take funding, and go to the hot conferences, and give everything on your site for free. To show you that that the other way works — and help you learn how to make it work for you — that’s something he’s willing to give up some of his company’s privacy for.
Adriaan "Adii" Pienaar
WooThemes
Adriaan “Adii” Pienaar is the co-founder of WooThemes, which makes and sells themes for WordPress and other content management systems. To learn more about the company, check out this great comic on their about page.
Andrew: This interview is sponsored by WuFoo, which makes embeddable forms and surveys that you can add to your website right now. Check out WuFoo.com. It’s also sponsored by Shopify.com, where you can create an online store right now, within five minutes, and have all the features that you need to keep selling online. Check out Shopify.com. And it’s sponsored by Grasshopper, the virtual phone system that entrepreneurs love because it has all the features that they need, and can be managed directly online. Here’s the interview.
Hey, everyone. It’s Andrew Warner, founder of Mixergy.com, Home of the Ambitious Upstart. And today I’ve got a guy with me who has a company that sells themes for WordPress. And I know that the quality of his themes are great. I’ve heard people talk about him, but wasn’t sure how much revenue he made until he and I got together to do a pre-interview. And, actually, let me introduce you, before I start...
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