1 Change Got Wistia a $6 Mil Profit

Chris Savage & Brendan Schwartz, Wistia, Comeback

The change: cutting expenses.

Wistia was on track to lose $3 million per year when the founders bought out their investors with borrowed money. Chris Savage & Brendan Schwartz told me that meant the Wistia team had to be maniacal about cutting costs.

But why couldn’t they do it before? And cutting expenses isn’t enough to grow a business? What else did they do? Catch the interview and see.

Chris Savage & Brendan Schwartz

Wistia

Chris Savage & Brendan Schwartz are cofounder of Wistia, the video marketing platform for businesses.

Brendan-Chris-Wistia-on-Mixergy0723
===

Andrew Warner: hey there Freedom Fighters, my name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is a pair of entrepreneurs that I’ve known for years.

I remember first meeting Chris Savage when he emailed me and said something like, we want you to use our video platform. And… I am a little embarrassed and I’m very proud also at the same time of this. I ignored his email.

Brendan Schwartz: that.

Andrew Warner: And, and he must have gotten my phone number somehow, but the coolest thing he did was, I remember being in Argentina, I went back to Wistia to look at the site.

And freaking A, he knew I was on the site because back then what you guys were doing was like tracking users and that was the whole video marketing platform. It was better than YouTube because you could track users. While I was on...

Continue reading the transcript...