A few lessons from this program
Based on our conversation, here are some reasons your site might not be viral:
You’re asking too many questions.
Dan says many sites lose users because their registration forms ask too many questions. What’s your name? When where you born? What’s your pet’s name? Etc.
If they can’t get past your endless questions, your users will never want to tell their friends about your site.
You’re not thinking holistically.
Many people create a web site and then try to figure out how to make it viral. Viral isn’t a feature. It’s either part of the core purpose of your product, or it feels awkward and it doesn’t work.
Your product just isn’t meant to be viral.
Dan says that not all products are viral. If your site isn’t meant to be viral, think of another marketing method. Viral isn’t the only way to grow.
You’re not making it easy enough.
You can’t expect your site to be viral and then hide the features that help your uses spread the word. Put your viral tools (like an “invite a friend” link) where users can see them and they’ll be more likely to be used.
Why do YOU think some sites aren’t viral?