Why is Morning Brew’s founder selling “AI Transformation”?
Coming into this interview I wasn’t even sure what “AI Transformation” was, let alone why so many companies pay for it.
Here’s the deal: Tenex, the company founded by Alex Lieberman & Arman Hezarkhani, goes into companies hunting for ways to save or making them money using AI. Once they find that, it becomes a no brainer for companies to hire them to build it.
But Tenex does more than AI Transformation. They also run a dev shop where their developers use AI to build super fast for clients.
Alex Lieberman & Arman Hezarkhani
Tenex
Alex Lieberman and Arman Hezarkhani are the co-founders of Tenex, a company blending high-performance engineering with AI transformation consulting. Their model aligns incentives around output rather than time, helping enterprises and startups build software faster and integrate AI across people, processes, and tools. Together, they’re building what they call the “McKinsey for AI”—a hybrid of dev shop, consultancy, and innovation lab helping companies thrive in the post-AI era.
Andrew Warner: Hey there, freedom Fighters. My name is Andrew Warner and this is a new series for me. It’s called The Next New Thing. Here’s what’s up in this interview, then an intro. Then we’ll get right to it.
What is AI transformation?
Alex: We don’t think most companies are going to
Arman: cross the chasm from pre AI to post ai, and we believe we can be the household name to do that.
Andrew Warner: Gimme an example of a project that you took on and what you were able to do that wasn’t possible. Before
Arman: STEP exports, they were looking for a dev shop to build them a mobile app.
Traditionally, you would need a full design team, product managers, engineers, and a ton of money using AI tools. When we hear, oh, I have a request for a feature, we go over there and we prototype it and we hand it over to the client. We say, is this how you want it to behave? Now we can go and we can build production...
Continue reading the transcript...