How Global Personals Limited Bootstrapped To $31 Mil Per Year – with Ross Williams
A few weeks ago I did an interview about the online personals industry and talked about how new dating sites use WhiteLabelDating.com to give them an active community of daters. Ross Williams, the founder and CEO of Global Personals Limited, the company behind WhiteLabelDating.com, heard me talk about his company and offered to do an interview about how he built it.
As you’ll hear in this program, he bootstrapped his company using his credit cards and slowly built it to where it is today, a $31 million per year business whose pool of over 4 million daters gives an instant community to thousands of online dating sites.
Ross Williams is a serial web entrepreneur, founder and CEO of Global Personals Limited, a UK based online dating business. His company owns WhiteLabelDating.com, which offers dating software, membership database, payment processing, customer support, hosting infrastructure, tax processing and more.
Three messages before we get started.If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker, Walker Corporate Law. If you read his articles on VentureBeat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at WalkerCorporateLaw.com.
And do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she had a phone number on every page of her site because, and here’s the stat, 95 percent of the people who call end up buying. Most people though don’t call her, but seeing a real number increases their confidence in her and they buy. So, try this. Go to Grasshopper.com and get a phone number that will make...
Continue reading the transcript...