How Robin Smith turned an offline headache into the online platform WeGoLook

Robin Smith, WeGoLook, Bootstrapping, Customer Acquisition, Mental Game, Women Founders

I’ve got someone whose story who you’ve probably never seen on major media, but you should because it’s exciting and inspiring.

Today’s guest grew up on a farm. To me, having grown up in New York, it feels like the middle of nowhere, and she had a bunch of setbacks which you’ll find out about. And then she ended up with this idea that you and I probably never would have hit on. I didn’t even know this was a business. But it is and it’s growing and she’s here to talk about how she built it up.

Robin Smith is the founder of WeGoLook.com. It’s an online platform which dispatches a real person to perform tasks like dynamic data capture and personalized report templates.

Imagine you wanted to buy a car that you saw online but happened to be 400 miles away. Everything looked good online, but you wanted to be sure it was the right car. You don’t want to drive 400 miles and maybe looking at the wrong car and wasting your time.

So you go to WeGoLook.com and they send somebody out and that person inspects the car for you, maybe even does a better job than you would do for yourself inspecting the car and sends you back a report and photos, videos, the whole thing. That is what Robin’s company does and it does it on a big scale. It started one on one, and then it went on to enterprise and I want to find out how she did it.

Robin Smith

WeGoLook

Robin Smith is the founder of WeGoLook.com, an online platform which dispatches a real person to perform tasks like dynamic data capture and personalized report templates.

Andrew: Hey, everyone. My name is Andrew Warner. I am the founder of Mixergy.com. It’s home of the ambitious upstart.

What that means is . . . actually, here, let me tell you a story to show you what that means. I was having dinner with my friend, Will Schroeder. He’s the guy who’s been buying up a bunch of startups lately, like Zirtual, the virtual assistant company and Launchrock, the site that makes landing pages. He and I had this great dinner. We were talking about our families, talking about why we do what we do.

He said, “Andrew, what is it about Mixergy that motivates you to keep going?” I said there are all these people out there who start companies from nothing and they work hard and they often fail and then they fail again and then they finally figure something out. That something ends up leading them to build this tremendous business that employs a lot of people that’s fun to work at, that they enjoy that is a whole...

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