Andrew: Hey, there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I do interviews for an audience of ambitious entrepreneurs who are really building their businesses as they’re listening to these interviews, you know, not necessarily in real-time, maybe they’re driving somewhere or running somewhere, as you’re literally listening to this. But basically, they’re building businesses. They’re not wantrepreneurs. They’re realepreneurs. It’s probably not the right word. They’re real entrepreneurs, Matthew, like you.
All right. So, if you’re a real entrepreneur, you might be interested to hear today’s guest because he took e-commerce and he added a subscription to it. And I’ve long been a fan of subscriptions because it gives you predictable revenue. It gives you a long-term relationship with your customer and it align your incentives with your customer. And so, what he did...