Is wine app Vivino going to be a unicorn?

Heini Zachariassen, Vivino, Bootstrapping, eCommerce, Food, International Founders, Marketplace, Mobile Apps, Physical Product

Today’s guest had an experience with wine that left him feeling stupid. Instead of feeling defeated by the experience he decided it was something he wanted to fix.

And he did fix it. He created a solution called Vivino. It’s what many analysts are now calling a unicorn.

Heini Zachariassen is the founder of Vivino, the most popular wine community and marketplace.

Heini Zachariassen

Vivino

Heini Zachariassen is the founder of Vivino, the most popular wine community and marketplace.

Andrew: Hey everyone. My name is Andrew Warner the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And a few years ago, man, I remember being at my parent’s house trying to understand wine because I knew that if you really wanted to make it this world, you’re going to have a drink of wine with someone. Well, maybe not have to, but chances are good you’re going to come across a class of wine. You should know what you’re doing. So I got books and I tried to study on it and the whole thing just made me feel so stupid that I’ll be honest, I gave it up, and years later I took up scotch instead.

Today’s guest also tried some wine and he also felt stupid, but instead of giving up on it, he said, “I’m actually going to do something about this. I’m going to create a solution.” And he did. He created a company called Vivino and as a result, he built what many analysts now are...

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