Creating a solution around the rise of video content

Alex Collmer, VidMob, B2B

I’m noticing that more and more content is consumed through video instead of blogs. Well, today’s guest is a guy who saw this transition happening.

I want to understand how he saw it coming and created a solution for it.

Alex Collmer is the founder of VidMob, a creative tech platform. We’re going to find out how he built it and how he’s helping brands dramatically scale the amount video that they’re creating.

Alex Collmer

VidMob

Alex Collmer is the founder of VidMob, a creative tech platform.

Andrew: Hey there, freedom fighters. My name is Andrew Warner, I’m the founder of Mixergy where I interview entrepreneurs about how they built the businesses for an audience that’s looking for, yes, inspiration, but also a few ideas that they could use to grow their businesses.

One of the things that I’ve noticed is that when I started doing these interviews, blogging was a big thing and text ads on Google were a big thing. We’re talking a while ago. But more and more when I look at my consumption, it’s video. I’m looking at video on Instagram in their stories. I’m addicted to it to the point where I know it’s not useful. I’m looking at YouTube videos. When I go to The Verge to see what the latest piece of technology is that came out, I can’t help but go over to the video on Verge instead of reading their article to just say, “Is there a video here?” And if there is, I’m just going to go watch...

Continue reading the transcript...