Wildfire’s Founder On How To Land Big Clients Even If You’re A Bootstrapped Startup – with Victoria Ransom

Victoria Ransom, Wildfire Interactive, B2B, Bootstrapping, Customer Acquisition, Hiring, Social Media, Women Founders

The first thing I noticed when I checked out her web site is her clients’ logos: Pepsi, Universal Studios, Facebook, Victoria Secret, and many other big names. How did Victoria Ransom’s young company get such well-known clients.

That’s one of the big questions that I asked her in this interview. I also asked about how she bootstrapped her company, how she builds fans for her clients, how she built a profitable company before Wildfire, and more.

Victoria Ransom

Wildfire Interactive

Victoria Ransom is Founder and CEO of Wildfire Interactive, Inc, a technology company that’s dedicated to helping businesses of all sizes leverage the marketing power of social networks such as Facebook & Twitter.

 

Andrew: Before we get started here are three tools to grow your business from my sponsors. Starting with Shopify.

Do you have an idea for an online store and need an easy way to get started? Or do you have an online store already and want to finally grow your sales? With Shopify you’ll set up your store in minutes, you’ll get professional themes to customize your store, you’ll even get a mobile app to manage your store from anywhere. Checkout Shopify.com.

And when you need something designed where do you go? Well for a logo, a t-shirt, a website, whatever, I recommend 99designs.com, the company that recently won a People’s Voice award at the Webbies. Because when you go to 99designs and describe what you need, designers from all over the world will work and create custom designs just for you. You’ll give them all feedback and you’ll get even more designs. When you’re happy, you only pay for the designs you want. I’ve...

Continue reading the transcript...