Applying SaaS economics outside of software

Brent Oakley, Vibenomics

Today’s guest created a car wash company that I am so freaking fascinated by. He took an old business model and was able to incorporate a membership component to it.

Well, that business led to an experiment that gave him an entirely new business idea. I want to find out how he did it.

Brent Oakley is the founder of Vibenomics, which sells Audio-Out-of-Home advertising.

Brent Oakley

Vibenomics

Brent Oakley is the founder of Vibenomics, which sells Audio-Out-of-Home advertising.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And, um, often these entrepreneurs who I interview have SAS economics going for them, right. They create software, somebody signs up and then they make money on a recurring basis.

And if it’s not software, it’s often a variation of it. Like content is not that far off of software. If you sell a instruction, videos, and people pay you on a monthly basis for it, essentially the same. Brent Oakley has a different business and I am fricking fascinated by it. He’s actually not even here to tear, to talk about his carwash business.

But he started a car wash business. And for some reason I’m freaking fascinated by it. I think maybe it’s because it just seems so simple in a world where everything seems so complicated. I think because it’s an older business, it’s...

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