The parts of entrepreneurship no one wants to talk about

Melinda Wittstock, Verifeed (now called Podopolo), Bootstrapping, Failure, Marketing, Mental Game, Social Media, Women Founders

Before we started, I was talking to today’s guest about how so many entrepreneurs, even close friends of mine, will just hide whenever something goes wrong and not talk about it. As a result, we get this impression that everyone is doing well because when they’re not doing well we don’t know about it.

With that said, I’ll tell you that today’s guest will talk about it. She had a period where she was in the fetal position, with $50 in the bank, and I want to know how she got to that point and what happened that allowed her to grow past it.

Melinda Wittstock is the founder of Verifeed which identifies and engages relevant word of mouth influencers as your viral virtual sales force.

Melinda Wittstock

Verifeed (now called Podopolo)

Melinda Wittstock. She founded Verifeed which identified and engaged relevant word of mouth influencers as your viral virtual sales force. She has pivoted the company to Podopolo, which offers interactive podcasting.

Andrew: Hi everyone. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses.

I’ve been doing this for over a thousand interviews now. And as you probably know, my goal is to understand the entrepreneur, not just the facts, not just the same 10 questions over and over again, but to get a sense of where the guest is, how they came through some difficult hardships, how they figured out their business model, and more importantly, what we can all take away from this and use as we build our companies. Because my goal is to have you listen to these interviews, use what you learn, build up a great company and come back out here and do an interview, so you can pass it on to other entrepreneurs too. The circle of Mixergy as I call it.

And before we started, I was talking to the guest you’re about to meet, about how so many entrepreneurs, even close friends of mine, will just hide whenever...

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