The business behind hosting companies
Today’s guest is an entrepreneur who had a hosting company. They had a challenge with hosting videos on their site and they thought, “Let’s create a product that solves it.”
And they did. And then it failed. But then they kept talking to their customers and understanding the real pain, understanding the bigger issue.
They now have a video hosting and monetization platform that is doing phenomenally well. I invited the founder, PJ Taei, to talk about how he launched Uscreen.tv. He’s made it into a business that just keeps growing revenue and I want to learn how this process works of understanding customers.
He told our producer he’s so freaking obsessed with talking to customers he spent two years doing it. I want to know how he gets them on the phone, how you can understand what your customers are going through and I want to know how we can build better businesses that actually address people’s needs, their deep, deep needs.
PJ Taei is the founder of Uscreen, a video hosting and monetization platform.
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.
You’ve heard me say it over and over again that the surest way to start a successful company to create a successful product based on my interviews is to find a pain, make sure that enough people have it and then start to address that pain and today’s guest did that. He’s an entrepreneur who had a company that was a hosting company. They had a challenge with hosting videos on their site and they thought, “This is it. Let’s create a product that solves it.”
And they did. And then it failed. But then they kept talking to their customers and understanding what the real pain was, understanding what the bigger issue was, addressing that and doing, they have video hosting and monetization platform that is doing phenomenally well. I invited the founder, PJ Taei, to come on here and...
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