How Unbounce has grown to $25M annual recurring revenue

Oli Gardner, Unbounce, B2B, Marketing, Scaling

I remember when I started selling on Mixergy I created these simple sales pages that were just OK.

It wasn’t a longterm solution. I wished that the business was producing enough revenue that I could hire a designer.

Somehow I discovered Unbounce and it allowed me to create something I was actually proud of. Well, today I have the cofounder of that company.

Oli Gardner is a co-founder of Unbounce, a conversion platform that allows companies to build and test custom landing pages.

Oli Gardner

Unbounce

Oli Gardner is a co-founder of Unbounce, a conversion platform that allows companies to build and test custom landing pages.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I do these interviews for real entrepreneurs. I’ve been real entrepreneur my whole life. Many of the people you hear me interview are people who’ve listened to these interviews, built up their companies, and now they’re back to talk about how they did it. I say all that because they want to establish why I get into so many details that frankly, most wannabe entrepreneurs are never going to give a rat’s ass about.

So I remember when I started selling on Mixergy, I created these simple web pages that were okay. They just had a WordPress feel to them, and WordPress makes it really easy to create a quick page. I think I used PayPal to collect payment and life was okay. But, you know, it wasn’t a long-term solution.

And then Noah Kagan offered to do me a bunch of favors. He...

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