Finding a big audience for a unique solution

Shoba Murali, Ucanco

When I’m not interviewing entrepreneurs, I run. I can run endlessly. But one of the problems that I have as a runner is nutrition. If I’m in the middle of the run, I have to stop and find some food because I don’t like the gel packs other marathoners use.

It’s such a hassle and such an interruption to my run. Well, joining me is an entrepreneur who found a way around it. Her name is Shoba Murali and she is the founder of Ucan,  a nutritional products company. I want to find out how she found a solution to an extremely unique problem for one person and patented a broader application that helps a ton of people, including me.

Shoba Murali

Ucanco

Shoba Murali is the founder of Ucan, a nutritional products company.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And by the way, when I’m not interviewing entrepreneurs, I run I’m on endlessly. I love San Francisco now, because if you have people here, which means running through the streets, been wonderful.

Here’s one of the problems that I have as a runner. It’s nutrition. It’s nutrition to the point where, when I ran in Mongolia, I had to in the middle of the run, find some food because it was a marathon that I was doing on my own. I had no food. I ran into some local store, got a whole loaf of bread, just so I could have a little bit of bread to eat.

And I remember it was actually a pretty cool little market. There was, there was a guy who was like cutting raw meat on the floor. It was on like real. But I had to stop my marathon for that. There are these gels that you’re...

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