How Uberflip segmented verticals to find the right users for their product – with Randy Frisch
How many times in your life do you come up with a great idea, one that you can be proud and excited to show people?
Today’s guest had that. He was excited about it and he started showing it to people, but the feedback that he got helped him realize, “Wait, this is a cool idea, but it’s not a great business.”
So then he and his cofounder asked themselves an important question, one that changed everything for them, one you’ve seen me talk about in many of these interviews here on Mixergy. The question was, “What’s the pain that our users have that we can create software to solve?”
So they started talking to users. In fact, they segmented their users and you’ll find out why. Once they started talking to different segments of users, they hit on it–an idea that led to a company called Uberflip.
Randy Frisch is the cofounder of that company. Uberflip is a CMS for content marketing. I’ll explain what that really means in this interview.
Randy Frisch is the co-founder at Uberflip which is a CMS for content marketing.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am the fast-talking founder of Mixergy.com. I know, I need to slow down my intros. Mixergy, of course, is the home of the ambitious upstart.
Get this. You’re about to meet a guy who started out with a really cool idea. How many times in your life do you come up with a great, cool idea, one that you can be proud and excited about and waiting to show people? He had that. And he was excited about it and he started showing it around to people, but the feedback that he got helped him realize, “Wait, this is a cool idea, but it’s not a great business.”
So then he and his cofounder asked themselves an important question, one that changed everything for them, one you’ve seen me talk about in all these–not all, many of these interviews here on Mixergy. It changed things for a lot of other companies. The question was, “What’s the pain that our users have that we...
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