How Peter Muhlmann built a profitable review site

Peter Muhlmann, Trustpilot, Customer Acquisition, European Founder, International Founders

In this interview, I’m going to be interviewing someone whose company I’m seeing a lot now.

When I research companies, I often see that they have this little logo on their sites. It’s the Trustpilot logo. And I’ll be honest with you, when I first heard about this company, I thought, “There’s no way it’s going to succeed, it’s too hard.”

But it did succeed and it’s growing and it’s a really impressive company and I’m curious to see how they did this thing that I couldn’t even fathom succeeding.

The founder of the company is called Peter Muhlmann. He is the founder and CEO of Trustpilot, which publishes reviews for online businesses.

Peter Muhlmann

Trustpilot

Peter Muhlmann is the founder of Trustpilot, which publishes reviews for online businesses.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com. It’s the place where I’ve done interviews with proven, successful entrepreneurs since 2008.

And I do it because I’ve got an audience of diehard entrepreneurs, business people who are really building up companies and very often what they do is they listen to these interviews as they build up their companies and then they come back, sometimes months later, sometimes years later to do interviews of their own and say, “Here’s what I did while listening to Mixergy. That’s my vision. That’s the circle of Mixergy.”

And in this interview, I’m going to be interviewing someone whose company I’m seeing a lot now. When I research companies, I often see that they have this little logo on their sites. It’s the Trustpilot logo. And I’ll be honest with you, when I first heard about this company, I thought,...

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