Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And today I’ve got a former sales rep for RR Donnelley, a printing company, who created an ecommerce company that sells pet food and supplements and it’s doing really well.
So I invited her here to talk about how she built up her business, why we need another site that sells pet food when we’ve got Facebook and–not Facebook, when we’ve got Amazon and stuff I thought was already conquered by people, but no. She’s building a really growing business here, and I want to understand how she did it and why it’s growing and what you and I can learn from the way she’s building her business. Her name is Lori Taylor. She is the founder of TruDog. It’s a family owned pet and supplement company–pet food, excuse me, and supplement company.
And this interview is...