How Scribd evolved into a new opportunity by listening to users – with Trip Adler

Trip Adler, Scribd, Customer Acquisition, Subscription (Membership) Model

How will listening to your users help you evolve your company to a bigger opportunity?

Last time I did an interview with a cofounder of Scribd, the company was all about document sharing.

Today Scirbd is building a library of the future. It lets you access unlimited ebooks and audiobooks for 8.99 per month. I invited Trip Adler here to tell us know he did it.

Trip Adler

Scribd

Trip Adler is a co-founder and CEO  of Scribd which is a digital library and document-sharing platform.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am the Founder of Mixergy.com, home of the ambitious upstart. And in this interview we are going to find out how listening to your users will help you evolve your company into a bigger opportunity. That’s what happened to today’s guest. Last time I did an interview with the co-founder of Scribd. It is a different one that I’ve got on today. The company was all about document sharing. Upload a file online and instead of showing a PDF in its own app, you can show it inline on a web page. That’s what they were doing, and they were doing it phenomenally.

But today I went on Scribd, and I noticed they are doing something completely different. They have evolved into building the library of the future. It lets you access unlimited e-books and audio-books, all for $8.99 per month. I’ve watched this evolution happen from a distance. Today, we are going to find out how they did...

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