Surprise: Treehouse Already Has A Run Rate Of $1.7 Million – with Ryan Carson
You’ll see in Ryan Carson‘s face how shocked he was to reveal his revenue, but I promise this interview is about more than numbers. You’ll get a DETAILED break-down of how an entrepreneur creates a company that changes lives and grows revenue.
Did you see last week’s launch of Treehouse, the innovative educational site that teaches programming? Basically, Ryan relaunched and rebranded the paid educational section of his company’s blog and added clever motivators (like badges) to encourage students to keep learning.
In the week since this launch, revenue shot up 38% and the number of paying customers increased by 46%. Oh, and the business is profitable, with $142,000 in recurring monthly sales. This is the story of how it happened.
Ryan Carson is the founder of Treehouse, whose mission is to teach Web Design, Development and iOS to people everywhere, in order to help them achieve their dreams and change the world.
Three messages before we get started. First, what’s the analytics package that’s so simple you’ll actually use it to grow your sales? Spring Metrics. I use Spring Metrics because it shows my conversions in real-time. Spring Metrics motivates me to keep growing my sales with clear comparison charts, like this.
It even shows the exact path that each customer took to buy from me, so I know exactly what’s working on my site and what I need to do more of. Even though I paid full price, you can get 25% off by going to springmetrics.com/mixergy.
Next: What’s a design development shop that acts as your technical co-founder? The ZehnerGroup. I hired the ZehnerGroup to build the first version of mixergy.com. Tweetstore got ZehnerGroup to turn its idea into a working online store. Health in Reach turned to ZehnerGroup when it needed a user experience expert to make it super simple for people to search through it’s 1,000s of physicians. Do...
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