Case Study: How to survive when partnerships go sour

Doug Kaufman, TransLoc, B2B, Marketing, Mental Game

I’ve been sitting on this story for years and would have taken it to the grave if today’s guest hadn’t told me we could tell it.

Imagine you start a business and pour yourself into it and then it’s taken away from you. That’s what happened to Doug Kaufman, founder of Spring Metrics, web analytics that were easier to understand than Google Analytics.

But one day he was no longer with the company and then the company just…went away. We’re going to talk about what happened and the aftermath for Doug.

Today he runs TransLoc, which makes riding transit more appealing today and shapes how transit will look in the future.

Doug Kaufman

TransLoc

Doug Kaufman is the CEO of TransLoc, which makes riding transit more appealing today and shapes how transit will look in the future.

Andrew: Hey, everyone. My name is Andrew Warner. And I’ve been sitting on this story for years and, frankly, I would have died with this story if today’s guest had told me, “Don’t ever say it.” I really respect entrepreneurs, and when they tell me something is private, I don’t even tell my wife. That’s how seriously I take it. But this story is one that I think is important to tell and I’m really glad that today’s guest is here to talk about it.

Imagine you start a business, you pour yourself into it. It’s meaningful. It’s actually creating great products. And then it’s kind of taken away from you. And that’s essentially what happened to today’s guest. He created Spring Metrics, which you might have heard me talk about years ago because I freaking loved it. It was finally metrics, analytics for my site that told me how many people were on the site in a way that made sense, in a way that I...

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