Fixing the e-commerce value chain

Paul Palmieri, Tradeswell, B2B, eCommerce, Marketing, Sell Your Business

Joining me is Paul Palmieri. He’s someone who has done it all. He built a company, took it public, sold it to AOL, the whole thing.

I want to find out how he did it and I also want to talk to him about the big, hairy, audacious challenge he’s taking on today in e-commerce.

Paul Palmieri is the co-creator of Tradeswell, a real-time e-commerce value chain with the first cross-channel algorithmic trading platform built specifically to help DTC and CPG brands.

Paul Palmieri

Tradeswell

Paul Palmieri is the co-creator of Tradeswell, a real-time e-commerce value chain with the first cross-channel algorithmic trading platform built specifically to help DTC and CPG brands.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is Paul Palmieri. He is someone who’s, who’s done it. He had a company built it up, sold it, sold the tit AOL, took it public to Paul. Do you remember the day that you went public

Paul: absolutely,

March 28, 2012.

Andrew: March 28, 2012. Tell me what the experience was like. What stands out for you from the day that you took your company public?

Paul: the breakfast in the morning, which was incredible at the New York stock exchange, having your family there. I had gotten some advice from Jeff Wiener, uh, who had just taken LinkedIn public and Jeff Jordan. We’ve just take an open table public. And they had recommended NYC over NASDAQ to me.

And one of the things they said was, Hey, that day is just incredible day. They put on a great breakfast. Bring...

Continue reading the transcript...