How ToutApp went from near-death to being acquired by Marketo

TK Kader, ToutApp, B2B, Bootstrapping, Comeback, Mental Game, SaaS (software as a service), Sell Your Business

Long before TK Kader sold ToutApp, the company almost died. What sent the company on the downward spiral and how did they recover?

TK Kader is the Founder of the ToutApp which is a sales engagement software platform.

After a board meeting where the members told TK to cut the company down to 15 people, TK refused to accept that ultimatum and ended up with the largest quarter in company history.

TK Kader

ToutApp

TK Kader is the Founder of the ToutApp which is a sales engagement software platform.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. This is my first ever interview in my house. Joining me is an entrepreneur that I’ve known for a long time. TK Kader, he is the . . . still is, the founder of ToutApp. I say still is because you sold the company. ToutApp, what was that one sentence that you gave me?

TK: We’re a sales engagement platform.

Andrew: The way I always thought about ToutApp was that I need to send out email, I want to know if people are even freaking opening the email or are they ignoring it. If they’re opening it, are they clicking the link? Are they going back and like opening and shutting it and opening and shutting it? That’s an indication. I want to know what happens when I send out an email so that I can improve it. Right. But you guys have expanded beyond that.

TK: Yeah, that’s how...

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