Case Study: TOMS Shoes and the One for One model

Blake Mycoskie, TOMS Shoes, Brand (branding), Clothing Company, eCommerce, Non-Tech, Physical Product, Sell Your Business

Today’s guest is Blake Mycoskie, the founder of TOMS shoes. He made the slip on shoes that got everyone’s attention because every time somebody bought a pair, he donated a pair to somebody in need.

The company has donated 86 million pairs of shoes over the years. They’ve added other products, also using the one for one model. They helped restore eyesight for 600,000 people. They’ve provided over 600,000 weeks of safe drinking water, and supported safe births for 25,000 mothers.

He sold a portion of the company at the time when it was valued at $625 million. I want to find out how he did it.

Blake Mycoskie

TOMS Shoes

Blake Mycoskie is the founder of TOMS Shoes, which designs shoes — as well as eyewear, coffee, apparel and handbags. Blake launched his newest venture, Madefor.  Madefor is a ten-month program that applies the principles of modern neuroscience, psychology and physiology to make your brain and body better.

Andrew Warner 0:04
Hey there freedom fighters. My name is Andrew Warner. I’m about to interview the guy who’s got the best COVID haircut that I’ve ever seen. Dude, you didn’t cut that yourself. Did you

Blake Mycoskie 0:11
know I was actually down in Mexico quarantine and the only person that I got to see besides my ex wife and my kids was a trainer because he lived right next door. And so one day we were boxing and I was like I’ve always wanted a mohawk He’s like, now’s the time if ever so he shaved me a mohawk and yes, Oh, look at that.

Andrew Warner 0:31
Yeah, kind of a wide Mohawk.

Blake Mycoskie 0:34
I feel like outside Mohawk Yeah, I think he was a little bit nervous. It was the first haircut he ever gave. Maybe his last and so he didn’t want to go too narrow so but it was also a little while ago it’s grown out so it was a little bit more intense.

Andrew Warner 0:47 Continue reading the transcript...