CarWoo: How An Upstart Gets Noticed – with Tommy McClung

Tommy McClung, CarWoo, Brand (branding), Marketplace, Scaling, Traffic

How does an upstart compete in an industry that’s over 100 years old?

In this interview you’ll hear Tommy McClung, co-founder of CarWoo, talk about how his company got attention at a time when it had more determination than money. From driving cupcakes to local car dealers to pulling publicity stunts to win over auto-buyers, Tommy and his team grew the number of dealers in their network and their revenue.

It’s all in the name of creating a business where car buyers get lower prices by making dealers bid for their business.

Tommy McClung

CarWoo

Tommy McClung co-founded CarWoo! so he wouldn’t have to haggle with dealerships when it came time to buy his 7th car in as many years. He is responsible for the overall direction of CarWoo! Prior to CarWoo! Tommy was a co-founder at IMSafer. He has a B.S. in Computer Engineering from Oregon State University. Tommy loves it when buyers walk away from using CarWoo! with the car they want yelling “Woooo!”

 

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