Aweber: Will They Buy What You Built? – with Tom Kulzer

Tom Kulzer, AWeber, B2B, Customer Acquisition, Hiring, Marketing, SaaS (software as a service)

How does a marketing idea turn into a business?

Tom Kulzer is the founder of AWeber, email marketing software that’s used by over 115,000 businesses including Mixergy.

The idea came to him when he sold hardware at a previous job earlier in his life. I invited him here to talk about how that idea turned into a business and how he got so many customers.

Tom Kulzer

AWeber

Tom Kulzer is the founder of AWeber, email marketing software that’s used by over 115,000 businesses including Mixergy.

 

Andrew: Coming up, well, actually let me tell you about two things that are coming up in this interview and then ask you for one favor. So thing number one that’s coming up, how do you know if people will really pay for what you built? We’ll find out one solution that worked for today’s guest and that might just change things for you.

Second thing that’s coming up, how do you know if the idea you have is worth pursuing or maybe just a failure and you have to accept it and move on. Hear how today’s guest learned from one of his projects.

Those are the two things that are coming up. Let me ask you for one suggestion and that is this: you’re going to see a couple of moments in this interview that I think are awkward because of my questioning. I want to ask tough questions but I don’t want to make it awkward because frankly that doesn’t yield all the right kind of answers, it doesn’t yield anything that’s...

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