Andrew: Hey there Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. I better get this mic really close. There we go.
How do you turn your problems into products that companies actually want to buy, are eager to buy? Todd Krizelman was in sales. When he did that, he was frustrated by how little he knew about the ad buys of the companies that he was trying to convince to buy advertising through him. That frustration led him to create MediaRadar, which helps companies get advertising insights and intelligence that empowers their sales professionals to spend more time selling.
Let me explain what that means. Imagine you’re working for ESPN Magazine and you want to pitch Nike on buying ads. Well, before you pitch them, using MediaRadar you can see how many ad buys Nike has had, what kind of ad buys, where they buy them, what those ads look like and so on. So, when you go to pitch to them on advertising...