How tapping a niche market took a razor company from less than $1M to $10M in revenue – with Todd Greene

Todd Greene, Headblade, Brand (branding), eCommerce, Non-Tech, Physical Product

Today’s guest has been shaving his head for years until he said, “What if someone created a better way to do it?” Sounds easy right? Well actually no, it wasn’t easy.

I invited him here to talk about how he turned that idea into a business. His name is Todd Green. He’s the founder of Headblade, which makes razors that make shaving your head really easy. And their designs are so beautiful that they are in the permanent collection of the Museum of Modern Art in New York.

Todd Greene

Headblade

Todd Greene is the President of HeadBlade which is a head shaving razor brand.

 

Andrew: Hey there freedom fighters, my name is Andrew Warner. I am the founder of Mixergy.com, home of the ambitious upstart, and a guy who still has some hair on his head unlike today’s guest. Today’s guest has been shaving for years and then he said, “What if someone created a better way to do it? A better way to shave your head?” Sounds easy right? Well actually no, it doesn’t easy. Sounds really tough! And it was tough!

And I invited him here to talk about how he turned that idea into a business. His name is Todd Green. He is the founder of Headblade, which makes shaving razors. Actually they’re right over his shoulder right there. You can see, it makes shaving your head really easy and the designs of them are so beautiful that his razors are in the permanent collection of the Museum of Modern Art in New York. I actually went to check on that. I said “That’s unbelievable.” I went to their site and yeah, it’s...

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