Andrew: Hey there, freedom fighters, my name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. I usually talk about tech startups. I usually talk about intangible things like software.
Today we’re going to talk about an off-line business, about something you can actually feel, taste. And joining me to do that is Todd Ehrlich. He was a Navy SEAL who was in such pain while training one day that he wished somebody would create an anti-inflammatory drink that actually tasted good and was better for you then energy drinks like Gatorade. As a runner myself, I can’t taste, I can’t drink, Gatorade. It’s not for real athletes. It’s not for real workouts. I get it. Since no one else created the drink that he wanted, Todd decided he was going to create it himself. About 10 years later, he launched the drink called Kill Cliff. That is also the name of the company.
Since then, the company has expanded. They have...