How WeddingWire Got Elusive Local Vendors To Register For Its Site – with Timothy Chi

Timothy Chi, WeddingWire, Customer Acquisition, Networking

How can you recruit local businesses, which are notoriously elusive, to engage with your site?

When Timothy Chi, Founder of WeddingWire, told me he got about 80,000 local vendors to actively register for its site, it I invited him to Mixergy to teach the techniques that worked for him.

Timothy Chi

WeddingWire

Timothy Chi is the Founder and CEO of WeddingWire. WeddingWire is about simplifying your wedding planning by leveraging technology. Whether you are looking for information about a specific vendor, need to comparison shop across vendors, require robust and intuitive management tools, or just want to connect with other engaged couples to share and collaborate, WeddingWire seeks to provide best-in-breed solutions to ease the entire wedding planning process.

 

Three messages before we get started.

If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you’ve read his articles on VentureBeat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at WalkerCorporateLaw.com.

And do you remember when I interviewed Sara Sutton Fell about how thousands of people pay for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s the stat, 95 percent of the people who call end up buying. Most people though don’t call her, but seeing a real number increases their confidence in her and they buy. So try this. Go to Grasshopper.com and get a phone...

Continue reading the transcript...