Process-driven outsourcing

Barnaby Lashbrooke, Time Etc, Bootstrapping, Hiring, Marketing, Outsourcing, System

Joining me is Barnaby Lashbrooke. He has a virtual assistant company called Time Etc. which I would have thought would be an easy businesses to start because it makes so much sense. But it turns out it took a while to get the business model to work. I want to find out why.

He’s also the author of The Hard Work Myth: How To Achieve More And Work Less Hard.

We’ll talk about that too.

Barnaby Lashbrooke

Time Etc

Barnaby Lashbrooke is the founder of Time Etc and the author of The Hard Work Myth: How To Achieve More And Work Less Hard.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is Barnaby lash Brook. He’s got a virtual assistant company called time, et cetera. And I would have thought these businesses are just no brainer, easy businesses to start because it just makes so much sense.

Somebody needs a virtual assistant by the hour. They go to time, et cetera, they hire a virtual assistant. They pay him a little bit more than he pays his assistants. It just seems to make so much sense. And I’ve seen other businesses that do this, and still, as he told our producer, it, the model took a while to make work.

And I want to understand about what he did to make that model work. I’m also going to understand in this interview about, um, Can this model work for other businesses and Barnaby. I’m curious later on in this interview to hear your take on...

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