Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart and the place where entrepreneurs come to tell you their stories so you can learn how they built their businesses. This interview and all others are sponsored by Walker Corporate Law. You’ll see me hold up the mug but you’ll hear me talk more about them later.
For now, I want to tell you about this story of a triathlete who took his frustration and turned it into a business. Tim Moxey didn’t like how sugary sports drinks were. I don’t either, but he created his own drink which was better suited to athletes like him. Nuun, the company he founded, makes a simple self-dissolving sugar-free electrolyte tab for athletes on the go. Let me explain what that means.
Say you’re an athlete or runner, a runner, for example, and you might hate the drink of Gatorade, like I do but you obviously can’t carry around...