Magically Grow Your Sales With These Simple Infomercial Techniques – with Tim Hawthorne

Tim Hawthorne, Customer Acquisition, PR / Media Marketing

What if you could turn your site’s reluctant buyers into motivated customers?

There’s an industry that has been doing that for decades: infomercials. Think about it, they get channel-flippers to stop flipping, enjoy a sales pitch and then whip out their credit cards.

To learn how infomercials do it, and to help you use some the industry’s most powerful techniques, I invited Tim Hawthorne, who’s been dubbed “King of the Infomercial.” He executive produced the fourth long-form commercial ever to go on air and his company, hawthorne direct, grossed nearly a billion dollars in sales for its clients

Tim Hawthorne

Tim Hawthorne founded Hawthorne Communications (hawthorne direct inc), a television direct response advertising agency.

 

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Next sponsor is SuperConf, where I’ll be speaking on February 25th and February 26th. Come watch me and the guys behind Blippy, Wufoo, Grasshopper, and other successful Internet companies, live. Also, SuperConf is where mind blowing startups were launched. If you come, e-mail me so we can meet up in person and I can introduce you to some of the speakers and the guests and hopefully we can have a drink...

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Published: Dec 1, 2010