Threadless: Growing A Design Community. Selling Millions Of Tshirts – with Jake Nickell

Jake Nickell, Threadless, Clothing Company, eCommerce, Non-Tech, Subscription (Membership) Model

Threadless sells tshirts, but if you call it a “tshirt company,” you’re missing the point. The important part of the business is that it’s all community-driven. Community members submit design ideas. Community members vote on those designs. And, after Threadless makes the highest-rated designs into T-shirts, community members buy them.

I invited Jake Nickell, the company’s founder, to talk about how he built this community and to tell me about his new book, which is also called “Threadless.”

Jake Nickell

Threadless

Jake Nickell is the founder of skinnyCorp, whose flagship brand is Threadless, which prints awesome designs created and chosen by its community.

 

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Published: Nov 18, 2010